Experience

Food To Save

• Brazil
• Information Technology & Services
• 1 - 100 Employee

• Senior Growth Analyst

  • Nov 2022 - Present

  -Creation and validation of dashboards at Looker Studio -Active participation in the monthly and annual strategic planning of lifecycle campaigns, focusing on business objectives and user-centered vision, defining the main mechanics and success metrics for follow-up; -Operationalize actions, from defining the briefing to creating communication rules and/or pieces for actions, selecting the target audience and scheduling shots with the CRM area; - Track performance, campaign results and market through data and research to generate insights and optimize incentive strategies, communications and in-app experience, making decisions based on user behavior and incentive elasticity; - Work in partnership with key stakeholders to map opportunities and influence promotional campaign decisions based on data, information and insights; - Collaborate with cross-functional teams involved in product marketing projects. Participating and supporting discussions and decisions with stakeholders. - Continuous participation in projects with big industries such as Nestlé and areas of ESG, Innovation, and Marketing, against food waste, also focused on reducing waste production, destruction, and sustainable balances. - Managing sustainability data and reporting in a range of platforms, including Credit 360 and MS Excel. Show less



iFood

• Brazil
• Software Development
• 700 & Above Employee

• Growth Analyst | Marketing

  • Oct 2021 - Nov 2022

  - Managed and supported business risk and worked to develop and implement strategic solutions increasing the operation margin. - Responsible for marketing insights to improve social media strategy. - Created and analyzed project specifications to meat goals for key clients such as McDonald's and Burger King. - Management of projects with cross activities among commercial and financial areas aiming efficient use of budget. - Responsible for creating and making all the implementation process of new campaigns on the app. Doing weekly analyses for better order results to iFood. - Creation and validation of dashboards at platforms such as Looker Studio, Tableau, and Power B.I Show less



Alfacomex S.A

• Brazil
• Wholesale Import and Export
• 1 - 100 Employee

• Senior Marketing Analyst

  • Jun 2021 - Sep 2021

  - Management of marketing assistants.- Definition of online strategies, implementation of ads campaigns (Google, Amazon and Facebook ads) and monthly tracking of results with KPI’s analysis for improvements. - Responsible for the management of the social media content and PR strategies. - Maintenance of the products pages on the website and app of the brand, making constants A/B tests, analyses of data on google analytics and SEO improvements.

• Marketing Analyst

  • Jan 2021 - Jun 2021

• Junior Marketing Analyst

  • Feb 2020 - Jan 2021



Hasbro

• United States
• Manufacturing
• 700 & Above Employee

• Marketing Intern

  • Jun 2018 - Feb 2020

  -Budget control and payments process. -Support on analysis about product, category and competitors performance, and presentations for business decisions -Conducting meetings in Portuguese or English to report quarter actions for business partners and stakeholders. -Responsible for Social media management and relationship with influencers, events organization; media adaptation and development of advertising material. -Budget control and payments process. -Support on analysis about product, category and competitors performance, and presentations for business decisions -Conducting meetings in Portuguese or English to report quarter actions for business partners and stakeholders. -Responsible for Social media management and relationship with influencers, events organization; media adaptation and development of advertising material.



Alpargatas S.A.

• Brazil
• Manufacturing
• 700 & Above Employee

• Marketing and exportation Intern

  • May 2017 - Feb 2018

  -Programming and following delivery schedules of marketing products for events at Asia, Africa and Oceania, filling in all the international documentation needed. -Helped partner distributors of Havaianas all over the world to use the correct brand guide on social medias, events and out of home communications. -Participated and helped with presentation material for the Brand's global convention, improving writing and speaking in English and Spanish. -Programming and following delivery schedules of marketing products for events at Asia, Africa and Oceania, filling in all the international documentation needed. -Helped partner distributors of Havaianas all over the world to use the correct brand guide on social medias, events and out of home communications. -Participated and helped with presentation material for the Brand's global convention, improving writing and speaking in English and Spanish.