Marcel Hatam
Senior Product Marketing Manager, GSA at ZeniMax Media- Claim this Profile
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Englisch Full professional proficiency
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German Native or bilingual proficiency
Topline Score
Bio
David Bowman
Marcel knows more about video game history, culture, and brands than any person I know. I try to avoid superlatives, but it's unavoidable with Marcel. He understands the players' perspective, is connected with the modern mass-market, and works extremely well in direct contact with players. In the two and half years that we worked together, Marcel took on any challenges that the studio asked of him. If you have need of someone with encyclopedic game and industry knowledge, good interpersonal skills, and a dedication to your brand, then don't hesitate; contact him now. I recommend him both as an employee, and as a good person.
Joveth Gonzalez
Marcel is a very passionate and valuable worker. During our time working together at BioWare, I was constantly surprised (and inspired) by his level of consumer advocacy. Marcel's passion showed in his writing and proved invaluable in gauging the state of our German fanbase. I would definitely recommend Marcel for any community and/or social media position, as any company would benefit greatly from his skills.
David Bowman
Marcel knows more about video game history, culture, and brands than any person I know. I try to avoid superlatives, but it's unavoidable with Marcel. He understands the players' perspective, is connected with the modern mass-market, and works extremely well in direct contact with players. In the two and half years that we worked together, Marcel took on any challenges that the studio asked of him. If you have need of someone with encyclopedic game and industry knowledge, good interpersonal skills, and a dedication to your brand, then don't hesitate; contact him now. I recommend him both as an employee, and as a good person.
Joveth Gonzalez
Marcel is a very passionate and valuable worker. During our time working together at BioWare, I was constantly surprised (and inspired) by his level of consumer advocacy. Marcel's passion showed in his writing and proved invaluable in gauging the state of our German fanbase. I would definitely recommend Marcel for any community and/or social media position, as any company would benefit greatly from his skills.
David Bowman
Marcel knows more about video game history, culture, and brands than any person I know. I try to avoid superlatives, but it's unavoidable with Marcel. He understands the players' perspective, is connected with the modern mass-market, and works extremely well in direct contact with players. In the two and half years that we worked together, Marcel took on any challenges that the studio asked of him. If you have need of someone with encyclopedic game and industry knowledge, good interpersonal skills, and a dedication to your brand, then don't hesitate; contact him now. I recommend him both as an employee, and as a good person.
Joveth Gonzalez
Marcel is a very passionate and valuable worker. During our time working together at BioWare, I was constantly surprised (and inspired) by his level of consumer advocacy. Marcel's passion showed in his writing and proved invaluable in gauging the state of our German fanbase. I would definitely recommend Marcel for any community and/or social media position, as any company would benefit greatly from his skills.
David Bowman
Marcel knows more about video game history, culture, and brands than any person I know. I try to avoid superlatives, but it's unavoidable with Marcel. He understands the players' perspective, is connected with the modern mass-market, and works extremely well in direct contact with players. In the two and half years that we worked together, Marcel took on any challenges that the studio asked of him. If you have need of someone with encyclopedic game and industry knowledge, good interpersonal skills, and a dedication to your brand, then don't hesitate; contact him now. I recommend him both as an employee, and as a good person.
Joveth Gonzalez
Marcel is a very passionate and valuable worker. During our time working together at BioWare, I was constantly surprised (and inspired) by his level of consumer advocacy. Marcel's passion showed in his writing and proved invaluable in gauging the state of our German fanbase. I would definitely recommend Marcel for any community and/or social media position, as any company would benefit greatly from his skills.
Experience
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ZeniMax Media
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United States
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Computer Games
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200 - 300 Employee
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Senior Product Marketing Manager, GSA
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Sep 2023 - Present
Overseeing post-launch marketing for Starfield in the GSA region. Overseeing post-launch marketing for Starfield in the GSA region.
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Hasbro
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United States
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Manufacturing
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700 & Above Employee
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Brand Manager - Product Marketing
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Jul 2022 - Aug 2023
Responsible for marketing and PR for legendary TCG Magic: The Gathering in GSA markets. Managing our influencer, paid media and PR agencies and strategy for my market. Leading the overall EMEA marketing strategy for two premier Magic sets: Phyrexia: All Will Be One and Wilds of Eldraine, including pan-European influencer activations. Responsible for marketing and PR for legendary TCG Magic: The Gathering in GSA markets. Managing our influencer, paid media and PR agencies and strategy for my market. Leading the overall EMEA marketing strategy for two premier Magic sets: Phyrexia: All Will Be One and Wilds of Eldraine, including pan-European influencer activations.
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Ubisoft Mainz
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Germany
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Computer Games
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1 - 100 Employee
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Senior International Brand Manager
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Feb 2022 - Jun 2022
Creating an ambitious five-year brand roadmap encompassing multiple new products.Building a go-to-market strategy and positioning for an unannounced AAA strategy game.Leading Ubisoft Mainz’s marketing team for Anno, with one direct report and four shared marketing resources.
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International Brand Manager
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May 2017 - Jan 2022
Created the go-to-market roadmap resulting in Anno 1800 having the biggest launch in franchise history, more than quadrupling its Day 1 players. Spearheaded Anno 1800’s transformation into a live game with four seasons of content, for a total of sixteen DLCs and close to forty Game Updates to date. Started hiring and mentoring new employees to build the studio’s first-ever marketing team.Frequently represented the project in internal pitches to top management.Oversaw the creation of more than twenty trailers, using in-house resources and external partners. Wrote the concept and script for several of them.Gave more than fifty demos and interviews to both gaming and mainstream media on three continents, including appearances on national tv.Drove marketing partnerships with companies like AMD, Corsair, and Intel. Show less
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Blizzard Entertainment
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United States
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Entertainment Providers
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700 & Above Employee
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Esports Program Manager
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Jan 2017 - Apr 2017
Selected ESL and Starladder as the partners for the successful European leg of the World of Warcraft Arena Championship and its live finals at gamescom. Selected ESL and Starladder as the partners for the successful European leg of the World of Warcraft Arena Championship and its live finals at gamescom.
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Crytek
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Germany
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Computer Games
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400 - 500 Employee
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Brand Manager, CRYENGINE/ Arena of Fate (2015)
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Apr 2015 - Dec 2016
Created the go-to-market plan for CRYENGINE V’s launch at GDC 2016.Created a go-to-market roadmap for Arena of Fate, a free-to-play MOBA.Supported key partnerships with companies such as AMD, Humble, Oculus and Steam.Oversaw the creation of more than a dozen showcase videos and trailers.Drove cross-marketing opportunities with key engine licensees, both AAA and indie.Supported successful Kickstarter campaigns of key licensee like Kingdom Come and Wolcen with editorial content, live streams, and social coverage. Show less
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Online Marketing Manager
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May 2013 - Apr 2015
Handled marketing project management of Steam releases, including CRYENGINE (takeover banner), Ryse: Son of Rome (#1 global Top Sellers) and Warface (extensive marketing from Valve).Managed a team of a dozen volunteer editors creating editorial content to the CryDev platform.
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Electronic Arts (EA)
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United States
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Entertainment Providers
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700 & Above Employee
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Global Community Manager Origin
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Sep 2012 - Apr 2013
Managed more than fifteen product launches on global social channels, including franchises like Battlefield, FIFA, Mass Effect and Need for Speed. Drove a change in communication (from one-way to dialogue) for Origin among its 40M+ users. Managed more than fifteen product launches on global social channels, including franchises like Battlefield, FIFA, Mass Effect and Need for Speed. Drove a change in communication (from one-way to dialogue) for Origin among its 40M+ users.
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BioWare
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Canada
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Computer Games
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200 - 300 Employee
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Community Coordinator
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Nov 2011 - Jun 2012
Drove positive community engagement in a key market for the then biggest MMO launch ever. Drove positive community engagement in a key market for the then biggest MMO launch ever.
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Education
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2004 - 2011
Eberhard-Karls-Universität Tübingen
Magister Artium/ MA, Rhetoric/ American Studies -
1994 - 2003
Kopernikus Gymnasium Wasseralfingen (High School)
High School Diploma, Intensive Courses: English, History
Community
