Marcela Oguntoye
Group Director | Global Expansion at SeenThis- Claim this Profile
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Experience
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SeenThis
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Sweden
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Technology, Information and Internet
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100 - 200 Employee
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Group Director | Global Expansion
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Jul 2022 - Present
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Client Services Director
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Jul 2021 - Jul 2022
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Self Employed
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Real Estate
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1 - 100 Employee
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Contractor
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May 2019 - Jul 2022
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Shazam
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United Kingdom
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Entertainment Providers
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1 - 100 Employee
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Group Head, Client Services
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Mar 2017 - May 2018
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Senior Client Services Manager
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May 2014 - Mar 2017
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Account Manager EMEA, Asia Pacific
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Nov 2012 - May 2014
Shazam is one of the top mobile applications ever released and enjoys a huge number of devoted users globally. The core of the business is music recognition functionality allowing users to discover, explore and share music. In recent years Shazam has evolved their offering by becoming a perfect companion to discover and engage with TV content in addition to music. Shazam-enabled TV adverts; shows and live events connect viewers with exclusive information, LIVE interaction and special offers, and drives brand engagement in a new, innovative way. This allows the brands, for the fist time ever, to measure the success and reach of their TV advertising campaigns.My role involves managing every aspect of effective second screen campaign solutions across EMEA & Asia Pacific regions. Managing partner’s and client’s relationships to the highest standard and leading them through the creative, production & legal processes of connecting Shazam users with their brand in a meaningful way. Examples of Shazam-enabled campaigns I produced and delivered: Nissan QASHQAI 360 (Pan-European), Intel, BMW, Audi, Toyota, Skyfall, P&G, Lynx, Barclays, Coca-Cola etc.
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YOC
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Germany
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Advertising Services
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1 - 100 Employee
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Account Director
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Sep 2010 - Apr 2012
Managed multiple high profile accounts ranging from leading publishers, retailers and automotive clients. Responsible for delivering bespoke, high-end mobile solutions including mobile sites, applications, advertising, QR codes & SMS campaigns. Accounts managed: Ted Baker, Infiniti, Waitrose, Motorola, Jigsaw, New York Post etc. As part of the client’s services team I ensured that the client relationships are well established, allowing me and the team to grow the clients engagement and mobile spend further. Ensuring that all the projects are well executed with positive results and exposure was always at the heart of my role.
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Bluestar Mobile
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Design Services
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Account Manager
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Jun 2008 - Sep 2010
Bluestar Mobile was one of the pioneers of the Mobile Internet offering innovative Mobile Marketing solutions. Delivering SMS, mobile and interactive services for publishers, forward thinking brands and mobile network's on-portal activities.My clients include: News International – The Sun, The Time, News of the World, Trinity Mirror Group & 20th Century Fox Bluestar Mobile was one of the pioneers of the Mobile Internet offering innovative Mobile Marketing solutions. Delivering SMS, mobile and interactive services for publishers, forward thinking brands and mobile network's on-portal activities.My clients include: News International – The Sun, The Time, News of the World, Trinity Mirror Group & 20th Century Fox
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Education
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City, University of London
MSc, Innovation, Creativity & Leadership