Marcela Leone

Digital Marketing Manager at Páris Clinics
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Contact Information
Location
Lisbon, Lisbon, Portugal, PT
Languages
  • English Full professional proficiency
  • Français Elementary proficiency
  • Português Native or bilingual proficiency

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Nícia Martinelli Gea

Marcela é uma profissional muito talentosa, competente e criativa. Sempre atenta às novidades, busca conhecimento o tempo todo e implementa ideias novas, apresentando um projeto completo para desenvolvimento da comunicação da empresa. Tem um bom senso incrível - qualidade indispensável nos dias de hoje - o que dá muita segurança a quem a contrata. Seus textos são sempre muito muito bem escritos, leves e em português correto. Uma profissional completa que sempre soma e facilita a rotina de quem trabalha com ela!

Raquel Brandão Dinis Martins

Marcela is a committed, aggregating, focused, strategic communication professional and can interact in different environments. is an excellent partner for work

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Experience

    • Portugal
    • Medical Practices
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Jul 2022 - Present

      - Inbound marketing;- Social media;- Google, Facebook, and TikTok ADS;- Influencer marketing;- PR. - Inbound marketing;- Social media;- Google, Facebook, and TikTok ADS;- Influencer marketing;- PR.

    • Portugal
    • International Trade and Development
    • 1 - 100 Employee
    • Social Media and PR
      • Oct 2020 - Jul 2022

      - Content creation: Conceptualization and creation of content for different socials (Instagram, Facebook, LinkedIN and Youtube), text and design;- Influencer marketing: Management of brand ambassadors and partnership program. Brand ambassadors engagement for maximum performance. - Community management: Working with different stakeholders to help develop trust based credible relationships;- Digital calendar: Development of a calendar for digital content;- Press: Relationship with the media, press release, seedings, follow-up and clipping;- Branding: Photoshoots production for both website and social media;- Ads: Social media campaign analysis and planning.

    • Retail
    • 100 - 200 Employee
    • Social Media, community manager and content creator
      • Jun 2014 - Oct 2020

      - Branded content;- Implementation, planning, monitoring, content production and community management for social media;- Social media strategies;- Influencer marketing. - Branded content;- Implementation, planning, monitoring, content production and community management for social media;- Social media strategies;- Influencer marketing.

    • 1 - 100 Employee
    • Freelancer blogger
      • Jun 2014 - Nov 2017

      - Content production for my own blog. Highlights: collaboration with Bepantol and international brands like Universal Orlando (hotel and parks) and Biltmore Hotel Miami. - Content production for my own blog. Highlights: collaboration with Bepantol and international brands like Universal Orlando (hotel and parks) and Biltmore Hotel Miami.

    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Reporter
      • Nov 2012 - Jun 2014

    • Copywriter
      • Jun 2012 - Oct 2013

      - Editor of a fashion website;- Branded content;- Press release content. - Editor of a fashion website;- Branded content;- Press release content.

    • Brazil
    • Information Services
    • 1 - 100 Employee
    • Content Editor
      • Jan 2010 - Jul 2012

      - Website content editor;- Fashion events coverage;- Team leader. - Website content editor;- Fashion events coverage;- Team leader.

    • India
    • Mining
    • Marketing Assistant
      • Feb 2008 - Oct 2008

      - Assistant in MKT and fashion design. - Assistant in MKT and fashion design.

    • Spain
    • Real Estate
    • Reporter (Estilo - InStyle BR)
      • Apr 2008 - Apr 2008

    • PR and Fashion Stylist
      • Sep 2006 - Feb 2008

      - I started as an intern in the production of texts for institutional blogs (branded content). Follow up, press release and PR. - I started as an intern in the production of texts for institutional blogs (branded content). Follow up, press release and PR.

Education

  • Universidade Lusófona
    Master's degree, Organizational Communication
    2019 - 2022
  • EDIT. - Disruptive Digital Education
    Digital Marketing & Strategy
    2022 - 2023
  • Universidade Presbiteriana Mackenzie
    Bachelor's degree, Journalism
    2004 - 2008
  • Universidade de São Paulo
    Digital Marketing
    2020 - 2020
  • Fashion Institute of Technology
    Fashion Language
    2013 - 2013
  • Fundação Armando Alvares Penteado
    Certificate program, Fashion
    2008 - 2010

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