Marcela Havandjian Begalli
Staff Product Designer at Ramp- Claim this Profile
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English Native or bilingual proficiency
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French Limited working proficiency
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Portuguese Native or bilingual proficiency
Topline Score
Bio
Hamza H.
Having closely worked with Marcela at Mydoh, I can confidently say that her professionalism, dedication and knowledge of her craft is completely unparalleled. Marcela's background in industrial design allows her to bring forth a unique perspective on UI/UX design. She has displayed time and time again her ability to masterfully execute a concept while always being mindful of the details, thinking through the full user experience and making sure that her work is accessibility compliant. Marcela's strengths also lie in her ability to bring together a cohesive design language across multiple platforms. Her exemplary communication skills and willingness to keep learning makes her a delight to work with and I hope to be able to work with her again!
Albano Gomes dos Santos Neto
Marcela Begalli is one of the most competent professionals I have ever worked with. Self-possessed, with an immense repertoire, she has a unique skill to share knowledge and train people as well as total mastery of technical aspects and tools. Working with her always brought the certainty that we would challenge the brief’s problems until we reached the most pertinent and impactful solution for the client, with unique depth and consistency. She moves between industrial design and planning seamlessly, always keeping in mind how design could be applied holistically to solve problems, with fantastic aesthetic appeal. As a manager she was ever mindful of the organizational climate, bringing enormous empathy and constantly striving for the fairest environment for her team. She is a uniquely talented professional.
Hamza H.
Having closely worked with Marcela at Mydoh, I can confidently say that her professionalism, dedication and knowledge of her craft is completely unparalleled. Marcela's background in industrial design allows her to bring forth a unique perspective on UI/UX design. She has displayed time and time again her ability to masterfully execute a concept while always being mindful of the details, thinking through the full user experience and making sure that her work is accessibility compliant. Marcela's strengths also lie in her ability to bring together a cohesive design language across multiple platforms. Her exemplary communication skills and willingness to keep learning makes her a delight to work with and I hope to be able to work with her again!
Albano Gomes dos Santos Neto
Marcela Begalli is one of the most competent professionals I have ever worked with. Self-possessed, with an immense repertoire, she has a unique skill to share knowledge and train people as well as total mastery of technical aspects and tools. Working with her always brought the certainty that we would challenge the brief’s problems until we reached the most pertinent and impactful solution for the client, with unique depth and consistency. She moves between industrial design and planning seamlessly, always keeping in mind how design could be applied holistically to solve problems, with fantastic aesthetic appeal. As a manager she was ever mindful of the organizational climate, bringing enormous empathy and constantly striving for the fairest environment for her team. She is a uniquely talented professional.
Hamza H.
Having closely worked with Marcela at Mydoh, I can confidently say that her professionalism, dedication and knowledge of her craft is completely unparalleled. Marcela's background in industrial design allows her to bring forth a unique perspective on UI/UX design. She has displayed time and time again her ability to masterfully execute a concept while always being mindful of the details, thinking through the full user experience and making sure that her work is accessibility compliant. Marcela's strengths also lie in her ability to bring together a cohesive design language across multiple platforms. Her exemplary communication skills and willingness to keep learning makes her a delight to work with and I hope to be able to work with her again!
Albano Gomes dos Santos Neto
Marcela Begalli is one of the most competent professionals I have ever worked with. Self-possessed, with an immense repertoire, she has a unique skill to share knowledge and train people as well as total mastery of technical aspects and tools. Working with her always brought the certainty that we would challenge the brief’s problems until we reached the most pertinent and impactful solution for the client, with unique depth and consistency. She moves between industrial design and planning seamlessly, always keeping in mind how design could be applied holistically to solve problems, with fantastic aesthetic appeal. As a manager she was ever mindful of the organizational climate, bringing enormous empathy and constantly striving for the fairest environment for her team. She is a uniquely talented professional.
Hamza H.
Having closely worked with Marcela at Mydoh, I can confidently say that her professionalism, dedication and knowledge of her craft is completely unparalleled. Marcela's background in industrial design allows her to bring forth a unique perspective on UI/UX design. She has displayed time and time again her ability to masterfully execute a concept while always being mindful of the details, thinking through the full user experience and making sure that her work is accessibility compliant. Marcela's strengths also lie in her ability to bring together a cohesive design language across multiple platforms. Her exemplary communication skills and willingness to keep learning makes her a delight to work with and I hope to be able to work with her again!
Albano Gomes dos Santos Neto
Marcela Begalli is one of the most competent professionals I have ever worked with. Self-possessed, with an immense repertoire, she has a unique skill to share knowledge and train people as well as total mastery of technical aspects and tools. Working with her always brought the certainty that we would challenge the brief’s problems until we reached the most pertinent and impactful solution for the client, with unique depth and consistency. She moves between industrial design and planning seamlessly, always keeping in mind how design could be applied holistically to solve problems, with fantastic aesthetic appeal. As a manager she was ever mindful of the organizational climate, bringing enormous empathy and constantly striving for the fairest environment for her team. She is a uniquely talented professional.
Experience
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Ramp
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United States
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Computer Networking Products
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1 - 100 Employee
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Staff Product Designer
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Mar 2022 - Present
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Shopify
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Canada
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Software Development
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700 & Above Employee
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Staff Product Designer
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Jun 2021 - Mar 2022
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RBC Ventures
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Canada
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Financial Services
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1 - 100 Employee
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Product Design Lead
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Oct 2019 - May 2021
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Product Designer
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Mar 2019 - Oct 2019
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Mydoh
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Canada
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Financial Services
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1 - 100 Employee
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Product Design Lead
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Oct 2019 - May 2021
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Wellspent
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Germany
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Wellness and Fitness Services
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1 - 100 Employee
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Product Designer
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Mar 2019 - Oct 2019
Product design, illustration, social media and paid advertising Product design, illustration, social media and paid advertising
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Tribal Worldwide
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Australia
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Advertising Services
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Product Designer
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Jan 2019 - Mar 2019
• Conceptualization: UX Research and discovery, application of Design Thinking methodologies • UI Development: production of sketches, wireframes, high-fidelity interfaces • User testing and analysis of results • Redesign of Just Ask a VW Driver website and mobile experience • Conceptualization: UX Research and discovery, application of Design Thinking methodologies • UI Development: production of sketches, wireframes, high-fidelity interfaces • User testing and analysis of results • Redesign of Just Ask a VW Driver website and mobile experience
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Score Group Brasil
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Brazil
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Advertising Services
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100 - 200 Employee
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Head of Strategy
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Dec 2017 - Aug 2018
As the head of strategy of a new business unit focused on the development of lifestyle products for final clients and internal agency clients • Developed internal area processes in partnership with PMO and other managers • Developed a methodology for new product development aligned with the company’s business modelsI was also involved in a series of projects as planner, such as: • Easter premiums 2018 for Mondeléz - 1.5 million toys and products • Movie premiums for Cinemark (Bazil’s largest movie theatre chain) – 2018/2019 calendar, including development of a series of Disney premiums • Premiums for BRF, Asics, Johnson’s Show less
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Partner
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Jan 2016 - Aug 2018
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Senior Product/Experiential Designer
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Nov 2011 - Nov 2017
Strategic development of point of sale materials, retail and experiential spaces, shopper marketing and shopper journey solutions, development of design language guides and materials for new brands • Year-long strategic design and brand management projects for Skol, Stella Artois, Budweiser, Patagonia, Hoegaarden, Goose Island and other AB InBev brands. Complete trade marketing solutions from offtrade materials to spiritual home design and implementation guidelies. • Point of Sale – displays for Unilever, Ambev, Johnson’s, Nivea, among others • Custom solutions for retail environments – Ambev, Ferrero, Unilever, Nextel • Car displays for Fiat, Shell • Participation in promos and pitches with the agency team Show less
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Industrial / Environmental Designer
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Feb 2011 - Nov 2011
Furniture development, signage, in-store design for Eletropaulo and Claro. Furniture development, signage, in-store design for Eletropaulo and Claro.
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Keenwork Design
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Brazil
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Design Services
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1 - 100 Employee
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Industrial / Environmental Designer
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Aug 2008 - Jan 2011
• Development of store fixture projects for GE, Mabe, Bosch and local home appliance brands. • Signage projects for factories and shopping malls. • Participation in designing and development of stands for Braskem and Odebrecht, among others. • Development of store fixture projects for GE, Mabe, Bosch and local home appliance brands. • Signage projects for factories and shopping malls. • Participation in designing and development of stands for Braskem and Odebrecht, among others.
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Nestle S.A.
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Switzerland
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1 - 100 Employee
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Intern
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Jan 2008 - Aug 2008
• Briefing agencies • Project management - creative concepts and positioning of the existing and new brands and products for the areas of child and infant nutrition, hospital nutrition, performance nutrition and cereals. • Managing of information and arts in the internal net • Briefing agencies • Project management - creative concepts and positioning of the existing and new brands and products for the areas of child and infant nutrition, hospital nutrition, performance nutrition and cereals. • Managing of information and arts in the internal net
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FAL Design Estratégico
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Brazil
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Architecture and Planning
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1 - 100 Employee
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Intern
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Aug 2006 - Jan 2008
• Development of store fixture projects for various local and international stores - Saraiva, Timberland, Opaque, TipTop • Signage projects for retail environments - Riachuelo, Gimba, Dicico, Etna • Shop window design and execution - Morana, Alfaiataria Paramount, Oxto • Development of store fixture projects for various local and international stores - Saraiva, Timberland, Opaque, TipTop • Signage projects for retail environments - Riachuelo, Gimba, Dicico, Etna • Shop window design and execution - Morana, Alfaiataria Paramount, Oxto
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Education
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2006 - 2010
Universidade Presbiteriana Mackenzie
Bachelor's degree, Industrial and Product Design -
2018 - 2018
BrainStation
User Experience Design Diploma
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