Marketing Specialist

• Jan 2019 - Present

FREELANCE - Digital Marketing

• Dec 2015 - Present

• Translation of articles into Spanish and Portuguese, about IoT, Big Data, Blockchain, payment secure systems. Website posting (Wordpress). Weekly e-mailing to database. REMOTE POSITION • Translation of articles into Spanish and Portuguese, about IoT, Big Data, Blockchain, payment secure systems. Website posting (Wordpress). Weekly e-mailing to database. REMOTE POSITION

Marketing Responsible, Aftermarket

• Jan 2016 - May 2018

• Close work with Sales to drive the business • Market Intelligence • Analysis and implementation of CRM. Digital marketing campaigns, Google Adwords, SEM. • Website development and implementation. SEO. • MarCom planning and implementation (tradeshows, catalogues, ads, PRs) • Close work with Sales to drive the business • Market Intelligence • Analysis and implementation of CRM. Digital marketing campaigns, Google Adwords, SEM. • Website development and implementation. SEO. • MarCom planning and implementation (tradeshows, catalogues, ads, PRs)

FREELANCE - Community Manager

• May 2014 - Dec 2016

• Content development for Facebook, Twitter and Instagram for an official Apple Reseller in Colombia, and an Insurance company in Mexico. Hootsuite platform. • Customer requests handling, making sure customers/ followers get the answers to their questions or claims. REMOTE POSITION • Content development for Facebook, Twitter and Instagram for an official Apple Reseller in Colombia, and an Insurance company in Mexico. Hootsuite platform. • Customer requests handling, making sure customers/ followers get the answers to their questions or claims. REMOTE POSITION

Marketing and Members Services Specialist

• Sep 2014 - Dec 2015

• Planning and execution of the Communication plan for the region (online and offline), for APLA’s events and for members. • Events coordination (over 250 companies and over 950 attendees): Media agreements, sponsorship sales, coordination of the event in general (speakers, presentation material, videos, animation, suppliers) • Supervision and career path development for 2 interns. • Planning and execution of the Communication plan for the region (online and offline), for APLA’s events and for members. • Events coordination (over 250 companies and over 950 attendees): Media agreements, sponsorship sales, coordination of the event in general (speakers, presentation material, videos, animation, suppliers) • Supervision and career path development for 2 interns.

Marketing and Communications Specialist

• Jun 2010 - Dec 2013

Reporting to the Regional Marketing Manager who reports to the Americas VP, developed marketing plans and activities to increase brand awareness and for entering new segments in North America. I was part of the team that achieved an increase in sales from USD 76 million in 2010 to USD 128 million in 2013. Created and managed the “Unbeatable Match” campaign that was part of the “Best Practices 2013” award from Frost & Sullivan. • Planning, execution and tracking of the MarCom plans for USA, Canada, Mexico that are aligned with the local and Corporate´s business plan. Close work with colleagues around the world for best practices and alignment in work. • Worked with Sales department to ensure effective commercial strategy implementation. • Market intelligence reports for the company strategy. • Media planning (offline and digital media) and development of Communication material ensuring design and language are in accordance with Corporate´s guidelines but considering local practices. • Content development for the regional Newsletters, PRs, brochures, website, success stories. Developed material and campaigns to educate on the company products. • Project management for events, including but not limited to Trade shows, Sponsorships, Large-scale internal meetings. • Budget and Forecast development and analysis. P&L analysis. Ensure Marketing activities are within budget. Show less

Regional Marketing Coordinator

• Jun 2007 - May 2010

• Planning and implementation for the Marketing Plan for Marine and Mining segments in Argentina, Chile, Ecuador, USA and Canada. • Brand and product positioning. • Support to Sales department. • Development of Communication and promotional material. • International and National exhibitions organization. • Budget and Forecast development and analysis. P&L analysis. Ensure Marketing activities are within budget. • Planning and implementation for the Marketing Plan for Marine and Mining segments in Argentina, Chile, Ecuador, USA and Canada. • Brand and product positioning. • Support to Sales department. • Development of Communication and promotional material. • International and National exhibitions organization. • Budget and Forecast development and analysis. P&L analysis. Ensure Marketing activities are within budget.

Marketing Analyst

• Mar 2007 - May 2007

• Market analysis • New Services development • WAP design • Statistics reports • Market analysis • New Services development • WAP design • Statistics reports

Communications and Marketing Coordinator

• May 2005 - Feb 2007

• Strategic alliances with customers to promote the service and increase sales. • Development of communication material in English, Portuguese and Spanish: Newsletters, Leaflets, Flyers, Maps, Advertisements, Signs and all POP material, directed to clients as well as to final users of the service. • Customer Service (in Spanish, English and Portuguese). • Strategic alliances with customers to promote the service and increase sales. • Development of communication material in English, Portuguese and Spanish: Newsletters, Leaflets, Flyers, Maps, Advertisements, Signs and all POP material, directed to clients as well as to final users of the service. • Customer Service (in Spanish, English and Portuguese).

International Business & Import

• Mar 1999 - Mar 2005

• Products development (idea generation, franchising approval, price, inventory, production at the factory in China). • Sales planning. Analysis of costs and prices, purchases/sales, inventory. • Negotiation with suppliers in China (prices, MOQ, payment terms, delivery). • International shipments coordination (Import/Export). • Products development (idea generation, franchising approval, price, inventory, production at the factory in China). • Sales planning. Analysis of costs and prices, purchases/sales, inventory. • Negotiation with suppliers in China (prices, MOQ, payment terms, delivery). • International shipments coordination (Import/Export).