Experience

MOTIV STUDIO

• Poland
• Architecture and Planning
• 1 - 100 Employee

• Client Service and New Business Director

  • Aug 2016 - Present



Hoyne

• Australia
• Design Services
• 1 - 100 Employee

• Account Director / New Business Development

  • Jan 2015 - Jul 2016

  Overview: • Establish strong client relationship ensuring that client sees the agency as a partner • Valued contributor across all areas of the business • Be a passionate, clear, honest and brave brand owner, not afraid to challenge the client’s views • Immerse myself in the client’s brand – understand the brand challenges • Manage the account team to ensure efficient delivery on projects • Engage the executive team to make sure they aware of all key developments • Always ensure agency teams are supported in terms of delivery PERSONNEL MANAGEMENT: • Senior level involvement in any RFI, RFP or pitches • Oversee best practice standards for the growing account team • Make sure the team provides clients with a consistently high standard of service • Account team: help develop their skills and experience • Conduct regular reviews with all team members throughout the year • Management style “Open Door” Financial Management: • Maintain responsibility for the forecast for the account(s) • Preparation of all financial proposals ensuring profitability and margin at all times • Oversight, actuals vs. estimated revenues New Business Development: • Collaboration with agency teams to develop new business proposals • Research and identify new business opportunities and start the engagement process • Identify and develop target list of clients and partners • Understand business objectives, challenges and opportunities of target and industry • Secure and present company credentials • Networking to find new business opportunities • Coordinate and manage agency new business presentations and meetings • Provide market research, analyses and insights into latest industry trends • Grow and develop existing client accounts. • Keeping new business status reports up to date • Provide and maintain client contact and relationship database. • Networking online and offline to find new business opportunities • Seeking new opportunities to add value to existing client



Wahoo Advertising

• Australia
• Advertising Services
• 1 - 100 Employee

• Account Director / New Business Development

  • Aug 2014 - Nov 2014

  As Account Director, I spend 50 per cent of my time managing and leading Wahoo Advertising’s established client accounts and key contacts, nurturing and growing these relationships and ensuring their long-term success. Oversee the entire advertising and marketing process within Wahoo for our clients. This includes developing and implementing advertising and marketing strategies, writing project briefs, and managing the budget and production of the finished materials in order to meet client and agency objectives. For the remaining 50 per cent of my time, I’m responsible for the management of new business development and activities that increase revenue and profit for the agency. My responsibilities also include the development of strategic plans and goals, the analysis of markets and opportunities, establishment and management of a prospect database and proactively sourcing and nurturing new leads. In my role I am also responsible for the financial profitability and growth of lead accounts, and for accurate revenue forecasting and timely client invoicing and payments. I have strong management experience, including team, budget, client relationship, and marketing skills. I’m a strategic thinker, great communicator, have a sharp eye for detail, excellent presentation skills and the ability to identify, qualify and mitigate project risk. Have a high levels of enthusiasm, motivation and resilience are important, as is the ability to maintain a positive attitude when under pressure. A sense of urgency to maintain results, genuine respect for clients and Wahoo colleagues, dependability, integrity and total professionalism at all times.



Two Tribes

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Business Unit Director

  • Sep 2009 - Apr 2013

  Two Tribes was a full service agency (TTL), providing client with a full array of services from strategy, creative, media, production and activation across a number of brands and products My Role; • Strategized, developed and implemented a corporate and product strategy. • Developed and implemented a sponsorship strategy for corporate and product sponsorship using TTL advertising techniques. • Multiple BTL activities on secondary products i.e store activation, print collateral and branding • Media planning and evaluation across all media channels. • Evaluation of qualitative and quantitative research • Carefully select and manage the delivery of income targets for each client account. • Deliver tactical solutions when necessary to achieve higher quality within the confines of cost and time ensuring that any change is clearly communicated across the business • Build a strong, multidisciplinary client service team that can operate interdependently. • Collaborate closely with client to identify clear and specific strategic and operational requirements, and communicate information effectively to the members of the team. • Identify and analyse dimensions of brand positions and determine the strongest strategy. • Continuously develop strategy of each account through constant client communication. • Actively pursue development opportunities with accounts, such as selling added services. • Support the delivery of New Business into the agency through leadership or involvement of pitch project work and delivery. • Identify areas of growth on existing business and potential clients. • Coordinate and deliver major presentations to Clients (up to board level) • Work closely with creative department and or other service providers to ensure consistency of brand identity and vision. • Carefully manage and monitor the income from all client accounts • Ensure invoicing and financial administration is carefully administered • Provide monthly income reports to the CEO



The Agency

• United States
• 1 - 100 Employee

• Group Account Director / AD / AM / AE

  • Jul 1999 - Sep 2009

  The Agency was a full service agency with a 120 staff members, I was the GAD for the agencies biggest account billing 30 Million dollars a financial year. I had 12 staff members reporting to me directly and additional 35 staff members in the creative, media and strategic teams which I interacted and directed on a daily base. Telkom (Telstra) is the largest Network provider in Africa of fix line and mobile users (B2B & B2C). Overview: • Ran an international TTL campaign for the listing of Telkom corporate brand on the New Your stock exchange focusing on potential shareholders, • Developed and implemented many successful product campaigns using multitude of advertising and marketing techniques across the marketing mix. • Identified, developed and implemented 8 sponsorship properties using TV to digital and social platforms to communicate clients involvement and product extension offerings in the sponsorship area; Sponsorship properties Disney “The Lion King”, Australian Olympics & Para Olympics, Telkom Knockout, Charity Cup, PGA golf and Super 15 Union Rugby just to name a few. • Managed and ran a hospitality programme across 8 sporting and social events. • Used CRM programmes across all 384 company owned stores and developed a brand activation plan for each store when a major campaign broke. • Ran a number of successful DRM programs using call to action methodology to draw customers into stores to purchase and capturing market insight for client from consumers. • Implemented a CSI programme to raise awareness of Telkom’s involvement in Acknowledgment of Teachers and future leaders in the communities using a voting system and PR.



Ad Active

• United States
• Computer Hardware Manufacturing

• Account Executive

  • Apr 1997 - Jun 1999

  Ad Active was a full service agency, part of the Hunt Lascaris Agency group. The key clients I worked on were Sun International, Police Sun Glasses and Toyota. Total budget managed by myself across 4 clients was 3 million dollars. Each client had very specific needs, wants and channels to deliver their advertising and communication message. Overview: • Developed and managed a 12 page “what’s up” weekly supplement for Sun international outlining the activities at the 5 different hotels and casinos, with a circulation of 350 thousand copies a week in print media. • Ran a brand activation programme (print collateral) at all Sun international hotel and casino of activities and specials at each resort for the month. • Managed a CRM programme to all Sun International MVG card holders and potential guests. • Developed a implemented an advertising and PR strategy for all headline artists performing at Sun City i.e. Elton John, Wet Wet Wet, Moody Blues, Andrew Strong just to name a few and specials at each hotel complex. • Ran and managed in store brand activation (point of sale and product stands) for Police sun glasses in over 50 retail stores. • Managed a TTL advertising campaign focused at consumers to change their sun glasses every season as a fashion accessory. • Did product education advertorials to inform the public at large on the effects of sun damage to eyes. • Developed and managed a CRM, SRM and DRM programme for Toyota customers and staff. • Managed print collateral to all dealer principles in the Toyota group