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5.0

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Gavin Adda

Marc Cortez was a key part of the US Solar turn-around. He leveraged his experience and insight to form a focused strategy and then excelled in building buy-in throughout Senior Management. He kept his team ruthlessly focused on those elements which would drive the most significant impact. I would characterize Marc as one of those few Senior Executives who can grow a business as well as managing an existing portfolio.

Pilar Perez Goas

Marc is the leader anyone would dream to have. Even working in different continents, he was always available to listen, give advice, provide direction, support and even motivate when needed. He has very clear idea on what needs to be done, and takes the necessary steps to move the business towards success. It has been a pleasure reporting to him, I would definitely recommend him as a manager.

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Experience

    • United States
    • Internet Marketplace Platforms
    • 1 - 100 Employee
    • CEO and Co-Founder
      • Feb 2018 - Present

      Liquid8 is a stealth water conservation start-up and CleanTech Open 2020 Accelerator participant. Liquid8 is a stealth water conservation start-up and CleanTech Open 2020 Accelerator participant.

    • Writing and Editing
    • Author
      • Dec 2021 - Present

      "Climaturity: A Journey into the Muddy Climate Middle" is a book I wrote for those who want to ask questions about our climate journey and are tired of both the Climate Deather and Climate Denier extremes. Expected publication date: April 2020. *Note: I am currently looking for advanced copy reviewers, so please let me know if you are interested in reading and reviewing an advanced copy.* "Climaturity: A Journey into the Muddy Climate Middle" is a book I wrote for those who want to ask questions about our climate journey and are tired of both the Climate Deather and Climate Denier extremes. Expected publication date: April 2020. *Note: I am currently looking for advanced copy reviewers, so please let me know if you are interested in reading and reviewing an advanced copy.*

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Adjunct Professor, Entrepreneurship, Technology Commercialization
      • Feb 2016 - Present
    • Managing Director
      • Nov 2009 - Present

      Sunstart Partners provides strategic consulting in solar and energy storage to industry, government and finance clients. I bring over 20 years of solar energy experience and engage a global network of professionals to help answer legislative, product, market and strategic business concerns. Sunstart also provides consulting services to early-stage technology start-ups, ranging from strategy development and fund-raising, all the way to full market commercialization. Sunstart Partners provides strategic consulting in solar and energy storage to industry, government and finance clients. I bring over 20 years of solar energy experience and engage a global network of professionals to help answer legislative, product, market and strategic business concerns. Sunstart also provides consulting services to early-stage technology start-ups, ranging from strategy development and fund-raising, all the way to full market commercialization.

    • Computers and Electronics Manufacturing
    • CEO/Co-founder
      • Mar 2012 - Aug 2014

      Truthound was an early-stage biotech company that developed and commercialized the world's first and only instant-BPA detector. As CEO, I built all business strategies, funded the company through private equity investors, and guided the commercialization of the science. The company was sold in August 2015. Truthound was an early-stage biotech company that developed and commercialized the world's first and only instant-BPA detector. As CEO, I built all business strategies, funded the company through private equity investors, and guided the commercialization of the science. The company was sold in August 2015.

    • United States
    • International Trade and Development
    • 100 - 200 Employee
    • Vice President/General Manager Solar Business Unit
      • 2012 - 2013

      Responsible for creating and leading Samsung's solar power plant business. Results included 70 MW of California IOU PPAs, with revenue potential of $300-$400M. Responsible for creating and leading Samsung's solar power plant business. Results included 70 MW of California IOU PPAs, with revenue potential of $300-$400M.

    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Global Director, Small-field Utility Business Segment
      • 2011 - 2012

      Responsible for leading the business, sales, go-to-market and product strategies for First Solar's global utility segment (20 MW and below). Responsible for leading the business, sales, go-to-market and product strategies for First Solar's global utility segment (20 MW and below).

    • Bangladesh
    • Advertising Services
    • 1 - 100 Employee
    • Novelist: "A Gangster's Garden"
      • 2005 - 2011

      Published my first novel, a story of murder, faith and redemption set in Denver's Five Points ghetto. Published my first novel, a story of murder, faith and redemption set in Denver's Five Points ghetto.

    • United States
    • Appliances, Electrical, and Electronics Manufacturing
    • Global Director, Product Management
      • Mar 2009 - Jul 2010

      Responsible for creating and directing BP Solar's global product management program, including modules, systems and comprehensive package offerings. Developed market-based product roadmaps for international markets (Germany, Spain, Italy, Greece, U.K., France, China, Australia, India, Canada), and the U.S.; created product offerings in the large-scale utility, commercial, residential, and off-grid small-area-module market segments. Responsible for creating and directing BP Solar's global product management program, including modules, systems and comprehensive package offerings. Developed market-based product roadmaps for international markets (Germany, Spain, Italy, Greece, U.K., France, China, Australia, India, Canada), and the U.S.; created product offerings in the large-scale utility, commercial, residential, and off-grid small-area-module market segments.

    • Renewables & Environment
    • 1 - 100 Employee
    • Executive VP, Sales & Marketing
      • Jul 2007 - Mar 2009

      As Chief Marketing and Sales Officer for Soliant Energy, an award-winning rooftop concentrator module company, I was responsible for all sales and marketing activities. My duties included corporate strategy, go-to-market and product strategy, direct and channel sales, brand management, product management, public relations, and marketing communications. I was also responsible for fund-raising, pitching the company to potential investors and helping close our Round B funding of >$21M. As Chief Marketing and Sales Officer for Soliant Energy, an award-winning rooftop concentrator module company, I was responsible for all sales and marketing activities. My duties included corporate strategy, go-to-market and product strategy, direct and channel sales, brand management, product management, public relations, and marketing communications. I was also responsible for fund-raising, pitching the company to potential investors and helping close our Round B funding of >$21M.

    • Australia
    • Executive Offices
    • Chief Brand Architect, Director of Marketing
      • Dec 2002 - Jun 2007

      Director of Marketing for Sharp's Solar Division. Responsible for brand and product management, public relations, advertising, and reseller channel support. As Chief Brand Architect for Sharp, developed the overall brand framework, brand constitution and program elements for Sharp's "Hello Sunshine" campaign. Director of Marketing for Sharp's Solar Division. Responsible for brand and product management, public relations, advertising, and reseller channel support. As Chief Brand Architect for Sharp, developed the overall brand framework, brand constitution and program elements for Sharp's "Hello Sunshine" campaign.

Education

  • Pepperdine Graziadio Business School
    MBA, Marketing
  • University of California, Los Angeles
    Writer's Program
    2005 - 2008
  • Colorado State University
    BS, Mechanical Engineering
  • Cherry Creek High School
  • Monte Vista High School

Community

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