Digital Marketing Manager

• Jun 2022 - Present

SEO Manager

• Feb 2019 - Jun 2022

At Childrensalon I built and manage the SEO team, creating a fun but hard working environment which drove results and achieved goals and targets.Migrated and grew the organic traffic and revenue for the Outlet site (childrensalonoutlet.com) in addition to managing and optimising the main site (childrensalon.com)

SEO Executive

• Jul 2017 - Feb 2019

Responsible for all aspects of SEO for UK, Middle East and other international markets. - Manage the SEO team- Developing and implemented an SEO strategy to drive organic traffic and revenue- Audit the website from a technical perspective. - Reduced crawl budget wastage by 94% - Optimised the site for international ecommerce exposure- Optimise for a set of keywords ensuring first page placement on Google. - Worked on brands such as Gucci, Burberry, Armani and more.- Manage an SEO budget effectively.- Ensure SEO is implemented and raised awareness to all departments company wide- Work with the development and projects team to ensure all releases and updates are in SEO best practice- Work with the content team to develop high opportunity, quality content- Work with the PR team to gain high quality backlinks and develop the backlink strategy- Work with the PPC team to optimise ROI

SEO Coordinator

• Oct 2016 - Jul 2017

Achievement - recovered organic traffic and revenue from a previous poor migration. This was achieved across 8 international sites in a 6 month period.Not only did I recover the organic traffic and revenue, I improved it on where it was at pre migration - Develop and implemented a successful recovery strategy after a previous poor migration, producing increased YOY organic traffic and revenue.- Developing and implemented an SEO strategy across 8 international sites to drive organic traffic and revenue using whitehat techniques- Weekly reporting on rankings and optimisation - Managing 2 external teams, building and maintaining strong relationships- In-depth technical audits of all 8 international sites using both manual and automated techniques.- Working closely with the development and product team to ensure pages are optimised and the website maintains good health.- Developed content strategy and worked closely with our content team to generate relevant high quality traffic and revenue.- Managing PPC account across 6 international markets + agency.- Managing Affiliate channel across 5 international markets.

Senior Digital Marketing Executive

• May 2015 - Sep 2016

- Devising online and offline marketing strategies to drive traffic to the company website- Developing and implemented an SEO strategy to drive organic traffic using whitehat techniques- Optimise for a set of keywords ensuring first page placement on Google- Devise, implement and optimise PPC campaigns on multiple platforms including; Adwords, Facebook, Twitter, LinkedIn- Manage a strict marketing budget- Manage 2 external teams ensuring KPI's are hit- Devise and implement online and offline marketing campaigns- CRO A/B testing, increasing conversion rate- Developing and implementing a CRM system to help increase conversions- Management of email marketing campaigns- Development of new areas of the website with the tech team

Digital Marketing Executive

• Oct 2014 - May 2015

- Devising strategies to drive online traffic to the company website. - Developing and managing digital marketing campaigns.- Utilising a range of techniques including both SEO and PPC.- Optimising PPC campaigns in increase conversion rates. - Overseeing the social media strategy for the company. - Managing online brand and product campaigns to raise brand awareness. - Develop and Manage email marketing campaigns.- Manage a strict marketing budget.- Hitting multiple KPI targets- Creating marketing reports for clients as well as internal reports.

Digital Marketing Executive (Intern)

• Aug 2014 - Oct 2014

Event and League Manager

• Nov 2013 - Aug 2014

I have been involved in all aspects of the business, although my main responsibilities involve organisation of events/leagues, public relations and marketing.Responsibilities include:• Head Coordinator of the Football Five’s World Championship Qualifying Stage in Hong Kong, with liaison with sponsors, players, venues, media and staff• Organised multiple internal events on an on-going basis• Managed the coordination of the 5-a-side football league (380 people)• Sourcing and booking of venues and liaising with additional third parties• On-site event co-ordination including management of staff on the event day• Created marketing material to improve brand awareness and advertise events• Control of social media campaigns, creating and managing content• General administrative duties including, guest list management, responding to clients queries and handling any issues they may have and post event follow up with the client.