Marc Smyth
Digital Marketing Executive at Generation Y- Claim this Profile
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Bio
Credentials
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Fundamentals of Digital Marketing
GoogleDec, 2021- Sep, 2024
Experience
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Generation Y
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Senegal
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Philanthropy
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Digital Marketing Executive
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Jun 2023 - Present
Successfully launched, monitored, and optimized a Google Ads campaign whilst comparing it to an existing campaign. ● Employed website management skills to enhance the mobile interface, resolve any appearance-related issues on the Content Management System (CMS), fix broken or incorrect social links and include image descriptions on photos found on the website to improve SEO and overall landing page experience. ● Demonstrated proficiency in managing social media platforms, such platforms include Instagram, Facebook and Twitter. Also created a confession page on Twitter via Google forms to increase exposure and facilitate the generation of UGC which can then be shared across multiple platforms. ● Created and designed content for various platforms using different dimensions for multiple types of social media posts whilst trying to curate engaging content for captivating stories and posts. ● Brainstormed, orchestrated and executed exciting giveaways to boost brand exposure and drive increased audience engagement. ● Expertly handled customer calls and queries in relation to orders concerning an online card ordering system. Show less
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Spectrum Plastics Group
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United States
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Medical Equipment Manufacturing
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300 - 400 Employee
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Manufacturer
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Mar 2021 - Jul 2023
Responsible for manufacturing various types of medical grade tubing via the extrusion process whilst also ensuring that all tubing required by the customer are in line with desired specifications, demonstrating strong attention to detail and quality control. Other duties include packaging, running and maintaining production lines and working in the warehouse section of the premises. Demonstrating strong teamwork and collaboration skills, by working effectively with colleagues to achieve shared goals. Show less
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Evelyn Mc Marketing
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Ireland
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Advertising Services
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1 - 100 Employee
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Marketing Assistant
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Jun 2022 - Feb 2023
● Conducted competitor analysis for various clients and analysed the clients business by way of market research. ● Gained a deeper understanding of how Search Engine Optimization (SEO) works by investigating different keywords and search terms that were associated with client businesses. ● Investigated client digital footprints using an OWB and various types of social media. ● Time management and project management skills improved greatly in this role due to a wide variety of tasks completed. ● Communicated effectively with a team of interns and also worked individually to complete assigned tasks on a given day. ● Improved copywriting skills when investigating and recommending changes to client blogs and website text overall. ● Learned how to create a lean business plan and the value of having them as a reference point. ● Learned how to use a CRM system (Hubspot) and created email marketing templates (Hubspot). ● Launched an eBook with the team of interns and my mentor via webinar and also attended multiple online events, webinars and talks. When gathering data for the eBook, I was also tasked with designing and creating an online form (Survey Monkey). Show less
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PoweredX Beauty Buddy
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Ireland
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Market Research
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1 - 100 Employee
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Digital Transformation Analyst
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Feb 2022 - May 2022
The Beauty Buddy Business Model and digital transformation analysis project concerned the generation of strategic recommendations for Beauty Buddy. This was completed by investigating and discovering untapped sources of value creation regarding the business model relating to digital transformation. I used various techniques such as developing a business model canvas, social media analysis, competitor analysis, market research and social selling in order to base recommendations that were provided. Such recommendations included potential value creation, network capabilities, User Generated Content (UGC) opportunities, improvement of user experience and expanding into untapped niche markets. Show less
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Legal Administrative Assistant
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Jun 2012 - Jun 2021
Provided admin support to solicitor(s), including filing, copying, using document exchange and operating legal software. Maintained regular communication with existing and potential clients, ensuring their needs were met in a timely and professional manner. Demonstrated a keen ability to handle confidential information with discretion and professionalism. Provided admin support to solicitor(s), including filing, copying, using document exchange and operating legal software. Maintained regular communication with existing and potential clients, ensuring their needs were met in a timely and professional manner. Demonstrated a keen ability to handle confidential information with discretion and professionalism.
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Supermac's
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Ireland
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Restaurants
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300 - 400 Employee
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Training Supervisor
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Jul 2017 - Mar 2021
Supervised employees and assisted new hires by helping them settle in and providing them training to carry out their role. Conducted bank runs and counted tills, ensuring that financial records were accurate and up-to-date. Used phones and other communication tools to deal with customers to increase overall satisfaction. Worked in multiple franchises and also represented the company at sponsorship events. Demonstrated strong leadership skills, leading by example to inspire and motivate team members. Show less
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Education
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2018 - 2020
Maynooth University
Bcl (Law and Business), Business and Law -
2020 -
Maynooth University
Master of Science - Msc Strategic Marketing, Business, Marketing, Management, Analytics
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