Experience

Main Event Music

• Canada
• Musicians
• 1 - 100 Employee

• Music Director, Founder, CEO

  • 2013 - Present

  Main Event Music is Toronto's premier live music, entertainment, and production agency. Representing The Universal Boogie Band, The Main Event Orchestra, Vintage Pop!, The Deep House Project, MEM Jazz, and more, private events, leading companies, and organizations rely on us for live music and complete event solutions that span the full event landscape. Designed to put any function over the top and provide it with a personal touch, we work with our customers to understand their goals and strive towards extraordinary outcomes and performances. Oversee the day to day direction of the company, which is inclusive of but not limited to, Identify, communicate, and action client/event goals. Maintaining strategic client relationships with top-tier organizations, including Air Canada, Moneris, ICFF (Italian Contemporary Film Festival), Mercedes, Great Gulf, Starlight Foundation, the International Woman's Forum, and so many more. Direct MEM team members, clients and vendor partners in the planning, execution, and support of day-of activities for a variety of client events. Invoke an in-depth professional knowledge and personal passion for the music industry, working with musical acts to direct musical progression and meet all event goals. Overseeing stage shows, with responsibility for A/V, musical direction, and stage management. Employ creativity and innovation in all event marketing, public relations, and promotional activities, accountable for branding and event design in tandem with event management teams, clients, and vendors. Scout new talent, maintaining an in-demand talent roster through strategic prospecting and talent acquisition initiatives. Show less



Creative New Wave

• United States
• Advertising Services

• Account Manager, Project Management, Graphic Designer, Audio Design

  • 2008 - 2012

  Liaised between clients and resources to produce and conceptualize content managed websites, branding, logos, packaging, and print materials (advertisements, posters, brochures, banners, etc.) Managed a team of developers, copywriters, video editors, illustrators, photographers, printers, and hosting companies - directing workflow and budgets from $3,500.00 - $10,000.00. Developed and maintained trusting relationships with clients and resources, realizing a distinct increase in “word of mouth” business. Produced music and voiceovers for television and radio, successfully multitasking between creative and business roles to maintain healthy relationships, quality work, and steady workflow. Show less



Rhythmic Activity

• Manager, Band Leader, Musician, Song Writer, Bookings

  • 1998 - 2012

  Managed the bookings and accommodations for bands and international talent, initiating and fostering strategic partnerships with club owners to actualize return business opportunities. Directed all promotional activities and design requirements, including graphic design, social media management, and coordination of the street team. Designed multi-media visual presentations to represent client brands and enhance the overall event atmosphere. Worked directly with charities and sponsorship companies, including War Child and Amarula Liquor, to add cause and community appeal to events. Show less



Glucose Digital

• Creative Director, Graphic Designer, Business Development

  • 2007 - 2008

  Worked alongside clients in the camping industry, including Target Directories, River Way Ranch Camp (California), Useful Ideas, Rose and Newman, to define and manage web content, branding, logos, packaging, and print materials. Scoped, managed, and delivered web/design projects and campaigns for websites valued between $7K and $15K, completing all phases from sale to concept, production, and delivery. Initiated and sustained high-level customer relationships, developing a strategic third-party relationship with a camping industry affiliate in return, securing Glucose with an uninterrupted workflow of camping related clients and web-related work. Garnered hands-on experience with and exposure to project pricing, and management/organization of external resources for project success and client satisfaction. Show less