Experience

Direct Link

• Canada
• Market Research
• 1 - 100 Employee

• Managing Director - Direct Link

  • 2016 - Present

  Direct Link (A division of NMG)Responsible for the division P&L, Client Services, Sales and Operations Teams for Direct Link, partnering with Food Manufacturers and Broadline Food Distributors across North America, supporting Data, Analytics and Category Management of our manufacturer and distributor partners.Direct Link is Canada’s Foodservice market information and insights expert. Empowering leading suppliers by helping them to determine strengths, weaknesses and opportunities in the marketplace, optimize their category management, develop their marketing strategies, and make informed decisions.

• Senior Director of Client Services - Direct Link

  • Dec 2016 - Dec 2017

  Direct Link - A division of New Market GroupResponsible for Client Management, Sales, Data, Analysis, and Corporate Marketing efforts with clients.Direct Link is Canada’s Foodservice market information and insights expert. Empowering leading suppliers by helping them to determine strengths, weaknesses and opportunities in the marketplace, optimize their category management, develop their marketing strategies, and make informed decisions.



SLAM Management Consulting

• Principal Consultant

  • Apr 2011 - Present

  Client Management, Loyalty, Sales, Marketing, Corporate Strategy, Product Management/Development, Innovation, Data, Analysis, and Event Management Client Management, Loyalty, Sales, Marketing, Corporate Strategy, Product Management/Development, Innovation, Data, Analysis, and Event Management



MeritBiz

• Canada
• Travel Arrangements
• 1 - 100 Employee

• Director, Account Management, Loyalty and Business Development

  • Jan 2016 - Nov 2016

  Provided strategic direction and planning in support of Corporate Account Management, Sales, Corporate Loyalty and Marketing efforts resulting in strategic wins related to successful proposal (RFP) submissions and the expansion and renewal of existing Regional and National Corporate Accounts. Provided strategic direction and planning in support of Corporate Account Management, Sales, Corporate Loyalty and Marketing efforts resulting in strategic wins related to successful proposal (RFP) submissions and the expansion and renewal of existing Regional and National Corporate Accounts.



Aimia Inc

• Canada
• Capital Markets
• 200 - 300 Employee

• Director, Client Services - Loyalty (Key Account Management)

  • Mar 2013 - Feb 2016

  Responsible for the establishing, maintaining and growth of loyalty and client relationships within Canadian retail and financial services organizations through data-drive marketing campaigns. Oversee ownership of the P&L, planning, forecasting and execution for all respective accounts. Deliver YOY growth while identifying and developing new areas for future account growth and acceleration. Accountable for the delivery of new opportunities with/for clients in the areas of Loyalty, Rewards, Enhancement Services, Employee Engagement (Rewards and Recognition) and Strategic Consulting. Management of a team of direct reports, including Account Directors (Senior Managers), Account Supervisors (Managers) and Account Managers.



American Express

• United States
• Financial Services
• 700 & Above Employee

• Senior Manager, Global Charge Card Product Management, Loyalty CRM, and Marketing

  • Nov 2003 - Mar 2013

  • Established multiple corporate B2B partnerships in support of my responsibilities in managing multiple card products, including, Green, Gold, Platinum and the Central Bill portfolio, leading cross-functional teams in creating a seamless operational experience internally and external for cardholders• Responsible for National and International account strategies to secure long-term arrangements and further penetrate accounts with the American Express portfolio of products• Dedicated member of the American Express mentorship program for 8 years, acting as a mentor to 3 employees, while continuing two mentoring relationships despite leaving the organization• Achieved 1st year charge volume results at 50% above targeted goal through designing, building, implementing, and managing the first Corporate Platinum Card in Canada; launched Executive Assistant Servicing, focused on affinity and loyalty, resulting in 2 pending patents.• Three-time recipient of the Platinum Award for Marketing for marketing performance and leadership.• Participant in the Management Development Program in conjunction with the Schulich School of Business 9 month program• Improved daily operations and facilitated cost control through spearheading launch of Management Information Value Proposition for corporate card clients.• Developed product line and go-to-market strategies for Corporate Card and Central Bill portfolios, representing 3- to 5-year outlook.



Allstream

• Canada
• Telecommunications
• 300 - 400 Employee

• Senior Manager, Channel Marketing

  • Jun 2000 - Nov 2003

  Developed and rolled out marketing initiatives to boost product sales. Provided strategic plans for various portfolios. Supported direct sales teams with clients, documentation, and presentations. Managed central and eastern regions of Canada; directed client-level marketing strategies, programs, and promotions.Recipient of the President's Club Award for Marketing Generated $10M in sales within 4 weeks in market through developing and establishing successful local cash-back promotion



Bell

• Canada
• Telecommunications
• 700 & Above Employee

• Marketing Manager (Bell Mobility)

  • Jun 1999 - Jun 2000



Clearnet Communications

• Telecommunications
• 1 - 100 Employee

• Marketing and Business Development

  • Apr 1997 - Jun 1999