Experience

ember

• Canada
• Advertising Services
• 1 - 100 Employee

• Founder & President

  • 2019 - Present

  In my current role, I am accountable for accomplishing targeted business objectives by developing strategic plans, such as setting goals, objectives, and targets in line with the company's vision/mission. I identify new business opportunities and establish partnerships to facilitate company growth. I provide thought leadership for the company and create a positive culture to promote teamwork, innovation, and productivity. Furthermore, I maintain financial health by coordinating the overall activities associated with budgeting, forecasting, and financial reporting. A small selection of highlights from this role: • Built company from bottom up by overseeing all facet of operations and developing diverse team of exceptional talent. • Cultivated long-lasting business relationships and partnerships as well as raised capital. Show less



LiO First

• Montreal, Quebec, Canada

• President & Founder

  • 2020 - 2023

  LiO is a simple, low-profile touchless hand-sanitizing system that is easily installed outside your front door providing your guests and family a way to enter your home confident that their hands are clean and germ free LiO is a simple, low-profile touchless hand-sanitizing system that is easily installed outside your front door providing your guests and family a way to enter your home confident that their hands are clean and germ free



Contobox

• Canada
• Advertising Services
• 1 - 100 Employee

• National Sales & Business Development Manager

  • 2013 - 2020

  Directed and mentored national sales team to enhance their skills and performance. Built and strengthened partnerships with Rogers Sports Media to accomplish mutual goals. Determined areas of improvement and opportunities to gain competitive advantage. Devised strategic sales and business development plans, including sales forecasts, budgets, and promotions to maximize profitability. Facilitated and brokered acquisition of business and partnership to Crucial Interactive. • Conceptualized and executed effective product launch and awareness strategies to attain desired outcomes. • Liaised with Rogers regional sales teams across Canada to support customized client solutions. • Created working synergy and collaboration between the Contobox and Rogers teams. • Opened new office and grew Montreal-based team from 3 to 30 members. • Forged strategic relationships to broaden influence and boost sales. • Increased brand recognition and awareness in Quebec. Show less



Inspirations de Noël

• Events Services
• 1 - 100 Employee

• President & Founder

  • 2000 - 2018

  For over a decade Inspirations de Noël has been proudly providing professional Christmas lighting & decor installation to homes, businesses, restaurants and municipalities on and around the island of Montreal. Inspirations de Noël offers a custom design, complete installation, removal and storage of all lighting and décor for your home or business. All styles of lights are available to insure you get the look you want and our unique virtual estimate system shows you just how amazing your property can look long before we start installing. Show less



Crucial Interactive

• Canada
• Online Audio and Video Media
• 1 - 100 Employee

• National Sales Manager

  • 2011 - 2013

  As a national sales manager, I ensured seamless execution of tasks by growing and managing high-performing sales team. I formulated and executed robust sales and go-to-market strategies to increase revenue. I fostered professional relationships with key clients and partners, ensuring customer satisfaction and retention. I conducted market research to identify new opportunities, trends, and customer needs. I also attained desired business outcomes by setting sales targets in company's overall goals and objectives. The values delivered during this role: • Built up annual regional sales from zero to over 2M annually. • Hired and trained sales team as business grew. • Forged strategic relationships to broaden influence and boost sales. • Increased brand recognition and awareness in Quebec. • Successfully discovered and attracted new agencies as well as direct clients. Show less



Tribute Entertainment Media Group

• Canada
• Advertising Services
• 1 - 100 Employee

• Sr. Account Executive

  • 2010 - 2011

  In this role, I accelerated sales growth by selling online, print, mobile, and in-theater advertising to agencies and direct clients. I built sales tools and media kits to generate leads, increase sales, and enhance brand reputation in marketplace. I cultivated long-lasting relationships at all organizational levels. I met client needs by conceptualizing and implementing effective sales and campaign strategies. I optimized operational proficiency by managing day-to-day activities of Montreal office. I developed new distribution channels to grow business and stay competitive in rapidly evolving marketplace. The contributions from this role were: • Forged strategic relationships to broaden influence and boost sales. • Increased brand recognition and awareness in Quebec. • Successfully discovered and attracted new agencies as well as direct clients. Show less



Rogers Sports & Media

• Canada
• Media Production
• 700 & Above Employee

• National Account Manager

  • 2009 - 2010

  Sold online, mobile, and multi-platform advertising to agencies and direct clients. Developed and executed regional sales strategies to boost profitability. Engaged with print, radio, and TV representatives to sell and package 360 media initiatives. Conceptualized sales and campaign strategies to match client objectives. Worked independently and successfully in Montreal with support staff and management based in Toronto. Presented to large groups, advertising agencies, and direct clients. Represented the company at events and Conferences, including IAB MIXX Fall 2009. Show less



BV! media

• Advertising Services
• 1 - 100 Employee

• National Account Manager

  • Apr 2007 - Oct 2009

  BV! Media Inc. operated an interactive advertising network. The network offerd a range of both contextual and behavioral targeting capabilities on numerous websites. BV! Media's services included display advertising, rich media creativity, Pay-per-clic (PPC) text ads, search engine marketing (SEM) and search engine optimization (SEO). BV! Media Inc. operated an interactive advertising network. The network offerd a range of both contextual and behavioral targeting capabilities on numerous websites. BV! Media's services included display advertising, rich media creativity, Pay-per-clic (PPC) text ads, search engine marketing (SEM) and search engine optimization (SEO).