Chief Marketing Officer

• Jul 2021 - Present

Vision Group AG is a leading Swiss digital company for the distribution of contact lenses and sunglasses in Europe. Vision Group AG is a leading Swiss digital company for the distribution of contact lenses and sunglasses in Europe.

Director of Client Success Finch EMEA

• Mar 2020 - Apr 2021

Finch is an Google award winning marketing technology platform that automates Google, Bing, Amazon & DSP advertising. Finch has been awarded with the Google Shopping Performance Award 2016 and the Google Search Innovation Award 2017.- Leading a team of Client Success Managers of various levels- Being responsible for recruiting Client Success Managers- Coaching and upskilling the team (channel specific skills, e.g. for Google & Bing, consultative sales, effective pipeline implementation, stakeholder retention management)- Engaging directly with Finch's largest customers, defining growth strategies and participating in strategic business reviews- Driving strategic projects to drive innovation Show less

Account Director

• Jul 2019 - Mar 2020

-Being responsible for multiple top clients' strategies and communicating these in strategic business meetings-Building relationships and communicating with various client stakeholder levels all the way up from e-commerce managers to CMOs and CEOs-directly managing & coaching junior team members

Senior PPC Specialist / Senior Client Success Manager

• Apr 2018 - Jul 2019

PPC Specialist / Client Success Manager

• Apr 2017 - Mar 2018

- Understanding client's business goals and drive SEM strategy to accomplish those goals - Managing PPC campaigns (AdWords & Bing) of medium-sized and large eCommerce businesses- Optimising campaigns based on CPA, COS or Profit targets- Campaign types: Search, Shopping, DSA, Display, (dynamic) remarketing- Conducting (strategic) meetings with clients (performance, next steps, etc.) on a regular basis- Reporting on KPIs using AdWords, Google Analytics & the Finch Tool- Troubleshooting performance & tracking issues Show less

SEA Expert / Digital Marketing Expert

• Apr 2016 - Apr 2017

Analyzing and optimizing SEA (Google AdWords) and Facebook campaigns (High value) client management and consulting aligning with the client’s (offline) business goals Consulting new clients and setting up new campaigns (SEA, Facebook, display, remarketing) Analyzing and optimizing SEA (Google AdWords) and Facebook campaigns (High value) client management and consulting aligning with the client’s (offline) business goals Consulting new clients and setting up new campaigns (SEA, Facebook, display, remarketing)

Technical Support B2B Advisor (Google Apps for Work / G Suite)

• Aug 2015 - Dec 2015

B2B Technical Support for English and German speaking markets (Project: Google Apps for Work) Cloud computing, collaboration software, domain and email settings B2B Technical Support for English and German speaking markets (Project: Google Apps for Work) Cloud computing, collaboration software, domain and email settings

Business Technology Consultant (working student)

• Jun 2014 - May 2015

Executive assistance for establishing a new business unit in the area of e-health Assisting projects with focus on process management (BPMN 2.0, workflow management) Developing process instructions for establishing a quality management system (e.g. ISO 13485) Doing market research Executive assistance for establishing a new business unit in the area of e-health Assisting projects with focus on process management (BPMN 2.0, workflow management) Developing process instructions for establishing a quality management system (e.g. ISO 13485) Doing market research

Business Consultant

• Nov 2012 - May 2013

Assisted in conducting market studies of the health market in Arabic countries Doing market research (e.g. health market in Saudi Arabia and Qatar) Assisted in conducting market studies of the health market in Arabic countries Doing market research (e.g. health market in Saudi Arabia and Qatar)