Marc Overton

International Sales Director at Blue Tees Golf
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Contact Information
us****@****om
(386) 825-5501
Location
Swinderby, England, United Kingdom, GB
Skills

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5.0

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Peter Evans

Marc achieved some of the highest sales I have seen during his time with United Services and was a joy to manage, what's not to love about a target driven individual like Marc. he was always a team player and found joy in helping others achieve their goals but he was always at his happiest winning new customers and growing existing ones...

Lisa Riley 🐝

Marc's a great communicator and totally understands what it takes to nurture business, all associated relationships and profit. What I really valued about Marc was he made it his business to understand our business, to work within the culture, with it's people; this enabled him to manage our relationship in a personal way that really supported the sales effort and supply chain (and me) to mutual benefit. Marc pushed hard for every product opportunity, driving Bushnell Sports Optics strategy in harmony with our own sales and marketing efforts. Products got to market quicker because he anticipated trends, understood product lifecycle and the importance of a robust pricing matrix. Marc's gets value based selling - all underpinned with his exemplar product knowledge, making him a trusted advisor and one of the team. Plus, he's just a really nice person, full of genuine enthusiasm, with good moral values.

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Credentials

  • European Computer Driving Licence
    Open University Students Association
    Aug, 2001
    - Nov, 2024

Experience

  • Blue Tees Golf
    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • International Sales Director
      • Sep 2022 - Present

      International Sales Director for all Blue Tee’s Golf distribution channels and marketing. Responsible for all sales and routes to new markets outside USA. Key Responsibilities- manage multiple distribution chains- manage and facilitate 3PL and logistics of stock fulfilment into Europe / APAC- spearhead marketing and focused presence in media and online - working alongside design and creative teams on new product timeline- Implement and agree annual and longer term sales strategy with key stakeholders- Liaise with distributors and grow new territories across Europe, Asia, India and America- Own customer relationships ensuring high customer satisfaction- Manage customers’ terms negotiations, documentation and budgets- Develop and implement customer account plans including revenue, profitability and promotional activity.- Stay continually up to date with a detailed understanding of the market dynamics and develop relevant relationships across the industry- Build relationships and engage key stakeholders with the internal functions located in the USA office, being marketing, finance and operations to resolve business issues cross-functionally- Provide leadership for the sales team including goal setting, coaching and developmentPLAY DIFFERENTWe aspire to be more than another golf technology brand. We champion the progression of the game and motivate golfers to play different. That’s why at Blue Tees Golf our mission has been to make high-quality equipment assessable to all golfers.

    • Sales Director EMEA
      • Feb 2022 - Present

      Sales & Marketing Director for Blue Tees Golf. Managing all aspects of Sales, Marketing, Social Media, Distribution, Branding, Stock Control, Forecasting, Warehousing, E- Commerce, Retail, Commercial Awareness through Europe

  • Bushnell Golf
    • United States
    • Sporting Goods Manufacturing
    • 1 - 100 Employee
    • EMEA Sales & Marketing Manager at Bushnell Golf
      • May 2016 - Nov 2021

      Setting up and managing successful distribution relationships for Bushnell Golf across EMEA. Facilitating product inventory and volume orders from Asia production that meets deadlines and seasonal sales. Monitoring sales history for each country and understand specific traction of demands of product categories. Working with internal Bushnell Golf teams globally and professionally communicating at multiple levels for all sales and marketing related business for Bushnell Golf. Controlling budgets and sales forecasts for each country and aligning strong sales and marketing tools for distributors to use and impact on their key dealers. Responsible for visibility of all 3PL logistic stock allocation and managing all freight transportation for each account. Working with Media & Publications to raise brand awareness and maintain strong market share across EMEA. Demand Planning and inventory forecasting for annual levels of sales for each country. Annual review and visits to European sales meetings with each account to motivate and promote new product launches. Attending multiple golf events to help promote the brand and gain additional insights to opportunities within the golf Industry. Networking through key golf groups and assisting with promotions and sell through aged or discontinued stock to help maintain strong sales and protect future business.

  • Bushnell
    • United States
    • Consumer Goods
    • 1 - 100 Employee
    • National Key Account Manager UK & Ireland
      • May 2016 - Apr 2018

      Responsible for UK sales of Bushnell, in nature, hunting & spectator markets. Bushnell Golf, Butler Creek, Hoppe's 9, Primos & Tasco UK hunting sales market.I manage the distribution chain of the UK market, looking after key distributors like Edgar Brothers, Manfrotto, Rothery Wholesale & Gowan & Bradshaw Ireland. Responsible for over £5m of optics sales in the U.K.Working under a strong portfolio of 43 brands for `Vista Outdoor inc' Bushnell has been the industry leader in high-performance sports optics for more than 65 years. Our guiding principle is to provide the highest quality, most reliable and affordable sports optics products on the market. And, our commitment to outstanding customer service and strong retailer partnerships is unmatched.Bushnell boasts leading market share in all of the sports optics categories, and our products have consistently won design and performance awards. Our product lines enhance the enjoyment of every outdoor pursuit from spectator sports, nature study, hunting, fishing and birding to stargazing. Indoors, binoculars bring the audience closer to the action in fast-moving sports or the fine arts at theaters and concerts.Bushnell constantly explores emerging technologies to market sports optics that pair leading-edge design with performance innovation. It is this dedication that has made Bushnell the most recognized and reputable sports optics brand in the world.

  • ZEISS Group
    • Germany
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • Consumer Sports Optics Sales Manager
      • Feb 2014 - Mar 2016

      Working for a global manufacturer of optics. With over 25,000 employees and over 160 years manufacturing experience of lenses and optics for a wide range of markets. I am responsible for the National Account Management and New Business sales of sports optics division of all Carl Zeiss UK Binocular, Rifle Scopes and Spotting Scope Devices in both the Nature and Hunting market. Responsible for £4 million of Key Account business for Sports Optics UK• Researching and identifying new key dealers and sales opportunities for the UK market • Managing 40 of the top 20% of major accounts in the nature & hunting markets• Analysing sales, providing feedback on trend and product line performance and working in partnership to develop sales strategies and forecasts, and achieve growth and margin targets • Running product training and field-testing sessions for our products • Attending trade shows and events across Europe• Identifying and securing any bespoke display opportunities, secure brand positioning and maximise visibility within key dealers• Acting as main point of contact for our sport optics partner and dealers • Understanding and contributing to the role out of the brand’s marketing and positioning plan and professionally representing the brand and upholding our brand values at all times. • Representing the brand at relevant events and activities, in order to promote Zeiss image, brand and products

  • United Services (UES & UHS)
    • United Kingdom
    • Retail Office Equipment
    • 1 - 100 Employee
    • Sales Manager
      • Apr 2010 - Feb 2014

      National Sales Manager & Account Manager• Won new business including National’s including – Coca Cola, Caterpillar, Perkins Engines, Veolia, TNT, Wyndeham Group, Paragon Print & Packaging, Ball Packaging and ST Ives Group • Consistently achieving monthly targets up to 250% of target in recent months. Weekly revenue of contractual agreements exceeds £350 per week. Minimum term of contracts exceeded 5 years, in some cases these contracts were worth £115K• Whilst winning new business I also maintained high levels of retention and re-sign value which included key account management of corporates like News International, Amcor, NSK, Messier Dowty, Can Pack, Reflex Packaging, London Midland, Land Rover Jaguar.• Signed in excess of £1 million in new (fixed term) contractual business in 34 months.• Built the platform for the companies generic presentation, video, POS, training program and induction course.• Promoted to National Sales Manager with a team of 4 BDM’s within the first 6 months of employment.• Achieved highest team sales 3 years in a row

  • Fellowes Brands
    • United States
    • Manufacturing
    • 700 & Above Employee
    • National Account Manager
      • Mar 2008 - Apr 2010

      Building my geographical area as Regional Account Manager, over one hundred accounts. Selling into all sectors of the Office industry with office equipment.• Initially responsible for developing sales and promoting the company’s business machines including (shredders / binders / laminators), document storage and ergonomic solutions through UK resellers, Dealer groups and direct end user accounts.• Promoted to a National Account Manager with added responsibility for 30 major accounts.• Selling in products both on a direct basis to dealers and via catalogue selection, utilising regular marketing campaigns.• Worked in close liaison with the marketing and new product development teams, keeping focus on forecasting, returns, pricing and rebate structures. Carried out regular seminars and training • Dealer groups accounts included Nemo, Office Friendly, Advantia, Office Club and Integra• Product selection, pricing and promotional activity to: RS Components £60K, Misco £80K, Micro-P £30K, Midwich £30K, West coast £70K, Rapid Racking £40K, Ace Office, Bluefish Office, Border Office, Cawthorne’s, Chrisbeon Office, City Suppliers, Clarkes Nottingham, Coleman's Commercial, Computa Center, C.O.S, Demco, Executive Paper, Frasers Office, IFA / OII Group, Insight, Irongate Group, JWS, Key Industrial, Key Tools, Manutan, Martin Luck

    • Regional Account Manager
      • Mar 2008 - Sep 2008

      Building my geographical area as Regional Account Manager, over one hundred accounts. Selling into all sectors of the Office industry with office equipment.

  • Shield Automotive
    • New Business Manager
      • Jan 2007 - Feb 2008

      Successfully setup national sales operation for selling into automotive franchised dealerships, with personal undertaking of national accounts. Successfully setup national sales operation for selling into automotive franchised dealerships, with personal undertaking of national accounts.

  • Good Garage Scheme
    • National Accounts Manager
      • Jan 2005 - Feb 2008

      Building my geographical area as Regional Account Manager, over one hundred sales force, both employed and self employed. Selling to all sectors of the Automotive industry with Engine & Fuel system additives.• Initially hired to proactively market dealer incentive programs at both boardroom and workshop level. Working with Vauxhall, SAAB, Land Rover, Ford, Citroën, Renault and BMW dealerships.• Carried out Live demonstrations in dealership workshops to engineers to show the product actively cleaning components and reducing carbon emissions.• Trained customer service staff to pro-actively upsell dealer programs and initiatives.• Won national deals with Greenhous, Chorley Nissan, Trinity Motors

  • Forte Lubricants
    • Regional Account Executive
      • Jan 2005 - Oct 2005

      Building my geographical area as Regional Account Manager, over one hundred sales force, both employed and self employed. Selling to all sectors of the Automotive industry with Engine & Fuel system additives Building my geographical area as Regional Account Manager, over one hundred sales force, both employed and self employed. Selling to all sectors of the Automotive industry with Engine & Fuel system additives

  • Marc's Motor's
    • Vehicle Technician
      • 1992 - 2004

      Vehicle repairs & servicing technician for a family business for 12 years• Father and Son business based in Birmingham for over 25 years, specialising in vehicle servicing, MOT, repairs and Insurance work. Vehicle repairs & servicing technician for a family business for 12 years• Father and Son business based in Birmingham for over 25 years, specialising in vehicle servicing, MOT, repairs and Insurance work.

Education

  • Mindcell Training Southampton
    Sales Persuasion, Course 1
    2011 - 2011
  • Lighthall Comprehensive School
    GCSE, Science & Technology
    1985 - 1991

Community

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