Regional Sales Manager - Directeur des Ventes

• Aug 2023 - Present

Sales Manager, Retail, Eastern Canada ; Directeur des Ventes detail, Est du Canada

• Feb 2018 - May 2023

Lead and coach the Eastern Canada Retail sales team. Responsible to motivate, train and engage the sales team to reach business development and customer relations targets. Head office management. : Sobeys Quebec , Metro Group ( Super C , Metro, PA, private label), Maxi, Giant Tiger. Plan & conduct Quarterly business reviews (QBR). Coach the team to conduct QBR’s with their assigned customers. Responsible for the region P&L management . Responsible for new products launches. Business development with existing and new customers. Show less

Category Manager

• Nov 2016 - Dec 2017

Category manager-Fish and Seafood Developed merchandising and promotional plans .• Managed Seafood and fish category gross margins as well as retail margins to reach annual targets.• Developed new product launches by identifying key category trends and managed performances through sales reports.• Collaborated closely with the team to finalize an effective Fish & Seafood category planogram at the stores. • Lead and assist quarterly business meetings with key vendors to review future costing, product forecast, sales projections, and volume rebate. • Key contributor to sales forecasting and presented growth strategies and commercial programs to upper management during quarterly business reviews of the category. • Developed and designed weekly advertising strategy and flyers to reach retail margins and sales objectives.• Analyzed market trends to stay ahead of the competition become a first mover in product innovation. Show less

Senior Strategic Buyer

• May 2014 - Dec 2016

Strategic Procurement -Fish and seafood Chief negotiator for all fish and seafood products for Sobeys’. -Strategic planning and procurement.-Inventory management to ensure good rotation and freshness of products.-Logistic management for local and international products.-Achieved excellent suppliers relationship management both at the international and national level.-Margins management. -Responsible for fresh and frozen seafood wholesales margins and revenues.-P&L management and planning. Show less

Category Specialist -Center of the Plate (CoP)

• Jan 2014 - May 2014

Given the opportunity to look over the entire Protein category ( fish, seafood, meat and poultry) for the Western Quebec territory. Product and Business development of the Protein category by developing key go-to-market strategies. Training Sales representatives as well as established and new customers, through seminars and presentations as well as direct sales initiatives. Develop marketing plans to increase category sales and market share. Given the opportunity to look over the entire Protein category ( fish, seafood, meat and poultry) for the Western Quebec territory. Product and Business development of the Protein category by developing key go-to-market strategies. Training Sales representatives as well as established and new customers, through seminars and presentations as well as direct sales initiatives. Develop marketing plans to increase category sales and market share.

Category Specialist- Fish & Seafood Marketing

• Apr 2010 - May 2014

-Product and Business development of the frozen and fresh fish and seafood category for the western Quebec territory. -Key accounts management . -Programs Negotiation -procurement and negotiation. -Key accounts business development. -Training Sales representatives as well as established and new customers, through seminars and presentations as well as direct sales. -Training procurement team and develloping procurement strategies, based on seafood products' complexity and seasonality. -Built and managed the fresh fish and seafood division. 200% increase in sales and volumes for the first two years. Show less

Account Manager - Food Service

• May 2007 - Apr 2010

Regional account manager for Quebec's main food service distributors (Sysco, GFS, Distagro, Colabor). In charge of increasing Export Packer's market shares within new and existing clients. Main responsabilities: - Business development. (cold calls and existing accounts) - Negotiation of yearly sales and marketing programs with distributors. - Sales analysis, budgeting and marketing budgets planning. - Developing new products marketing campaign and promotions, through product launch, presentations, trade shows. - Improved product quality, integrity and maximize sales growth by educating, training and communicating Seafood Managers on the latest products and market trends. Key Achievements: - Increased sales with my customers by 20 % three years in a row. - Led and planned major food service trade shows. - Trained my client’s sales team on new products and market trends. Show less

Retail Sales Merchandiser

• May 2005 - Feb 2006

- Planning and executions of merchandising plans in retail accounts (Grocers, warehouses) - Managed client relationships to introduced new lines of beer in their stores. - Effectively negotiated flooring space with grocery managers. - Organizing special events and contests in stores to promote brands and sales (F1, holydays etc) Key Achievements: - Successfully executed project “Fantastic” campaign which entitle to build the different product facings and displays that complied with the agreed in-store planograms. Show less