Experience

Land O'Frost

• United States
• Food and Beverage Manufacturing
• 200 - 300 Employee

• Director of Trade Marketing & Store Operations

  • 2018 - Present



Schwan's Company

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Trade Marketing Manager

  • 2017 - 2018

  Led the continuous improvement efforts of the trade team in conventional retail, c-store, limited assortment formats and ecommerce. While surpassing typical trade manager responsibilities including trade fund management and account leadership leading the team in enhanced post promotional analysis. I also introduced a program that will reduce seasonal trade spend by $1.4 million. Working with IRI I facilitated new reports that allowed SKU level work to ensure every SKU in every location was optimized. I was also able to led the brand managers in effective communication for the field sales to use. • Developed cross functional teams reducing trade spend • Created an audit process for slotting expenses • Optimized trade plans to grow profitably SKU’s • Led trade marketing initiatives on an integration team from a newly acquired company



Smithfield Foods

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• National Trade Marketing Manager

  • 2016 - 2017

  Achieved business objectives across all categories by leading creation of business plans including trade marketing strategy and sales promotional plans. Worked cross-functionally to build profitable merchandising and distribution plans and maintain velocity. Successfully led sales team to align with brand growth throughout the United States. Grew distribution by leveraging opportunities with customer programs. Direct reports managed growth opportunities cross functionally with sales, ROI completed for each financial spend.• Achieved record profits for 2016 and increased dollar share by 9.7% and volume share by 4% on key segments.• Grew branded business by 5% of volume share while increasing average price by 4%.

• Regional Trade Marketing Manager

  • 2011 - 2016

  Led creation of regional sales strategy plans and developed regional pricing strategies. Focused sales team on growing profits, distribution, and tonnage. Developed post promotion scorecards measuring critical customer and category performance and used data to create optimal sales/trade plans. Secured programs and new business by communicating customer requirements across multiple channels. Created essential measurements to evaluate financial impact of incremental opportunities.• Increased base volume and optimal promotional lifts through careful analysis and application of account data.• Reduced 60-90 day deduction balance by 23% and reduced 90+ day deduction balance by 45%.• Drove forecasting process within assigned region and maintained +/-8% accuracy rating.

• Project Manager

  • 2011 - 2011

  Managed SAP/VISTEX trade management system implementation with cross-functional team, and led design and testing. Executed training sessions across multiple aspects on VISTEX integration in Sales, Finance, Claims, Business Development, and Customer Service.

• Senior Regional Sales Manager

  • 2004 - 2011

  Expertly developed comprehensive sales plans and out-of-the-box advertising ideas for New England and upper Midwest area. Provided internal and external business reviews and sales forecast. Relentlessly negotiated pricing that drove both margin growth and optimal volume lift. Managed multiple brokers, provided training to broker partners, and developed and presented scorecards.• Increased sales by customer base growth and item assortment with minimal investment.• Excelled in growing net marketing margin and sales every year, managing $27M in gross margin.



Harker's Food Service

• Lincoln, Nebraska Area

• Territory Manager

  • 2002 - 2004

  Skillfully managed regional territory with large customer base. Continually realized margin growth through price optimization. Created efficient routing for deliveries, decreasing time and costs. • Succeeded in growing top line sales through increased points of distribution. Skillfully managed regional territory with large customer base. Continually realized margin growth through price optimization. Created efficient routing for deliveries, decreasing time and costs. • Succeeded in growing top line sales through increased points of distribution.



Hy-Vee, Inc.

• Retail
• 700 & Above Employee

• Department Manager

  • 1992 - 2002

  Led operations of Meat Departments in key locations, as well as supervising operations of sub departments including Meat & Cheese Islands and Seafood Departments. Recruited, hired, and trained all department employees, ensuring all company standards were upheld. Maximized sales and profits by writing ad plans and display space. • Grew top line sales and margins and created projections through analysis of weekly sales trends. Led operations of Meat Departments in key locations, as well as supervising operations of sub departments including Meat & Cheese Islands and Seafood Departments. Recruited, hired, and trained all department employees, ensuring all company standards were upheld. Maximized sales and profits by writing ad plans and display space. • Grew top line sales and margins and created projections through analysis of weekly sales trends.