Experience

Noted

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Contributing Writer

  • Jan 2022 - Present



Samsung Electronics

• South Korea
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Director - Retail Excellence

  • 2019 - 2021

  Responsible for the development and strategic footprint of Samsung Experience Stores in Canada. Support of store development, design, branding and construction for the corporately owned portfolio of stores. Led the team responsible for go-to-market campaign development, agency partners, in-house creative studio as well as ensuring a seamless omni integration at retail for Samsung customers. Responsible for the development and strategic footprint of Samsung Experience Stores in Canada. Support of store development, design, branding and construction for the corporately owned portfolio of stores. Led the team responsible for go-to-market campaign development, agency partners, in-house creative studio as well as ensuring a seamless omni integration at retail for Samsung customers.



TELUS

• Canada
• Telecommunications
• 700 & Above Employee

• Senior Strategy Director

  • 2015 - 2018

  Transformed how customers engage with TELUS at retail through the concept development, sell-in and execution of the Connected Experience Store concept/program which brought new brands and digital life categories all under one roof. Provided leadership and vision to a lean and highly agile cross-functional team whilst supporting the agency of record for store design and construction.

• Director, Marketing (TELUS and Koodo Retail)

  • 2010 - 2015

  Responsible for leading the team that oversees the look and feel of more than 1000 bricks and mortar stores nationally. Support of Retail Marketing, Store Design and Visual Merchandising of all corporately owned TELUS and Koodo retail locations.

• Director, Marketing Communications - Store Design and In-Store Experience

  • 2007 - 2010

  Support of a diverse team responsible for the store experience including in-store marketing communications, store design, visual merchandising, production and fulfillment. Led the team which developed the award winning Koodo kiosk with the launch of Koodo mobile in 2008.

• Director, Channel Support

  • 2006 - 2007

  Led the team which supported in-store experience, merchandising and design for Independent Retail and Dealer channels.Headed the integration of new store concepts across the TELUS Independent Dealer Channel ensuring a consistent customer experience across all bricks and mortar touch points.

• Marketing Manager

  • 2001 - 2006

  Responsible for the marketing, merchandising and store design for TELUS' corporately owned and operated stores across Canada.