Experience

Factor Eleven

• Germany
• Advertising Services
• 1 - 100 Employee

• Chief Revenue Officer (Geschäftsführer)

  • Nov 2021 - Present

  FACTOR ELEVEN is the trusted digital advertising platform alternative from Europe. Our mission: Our one-stop advertising platform empowers every business – local | regional | national – to setup and run their digital marketing campaigns faster, easier and more efficiently than ever before. FACTOR ELEVEN is the trusted digital advertising platform alternative from Europe. Our mission: Our one-stop advertising platform empowers every business – local | regional | national – to setup and run their digital marketing campaigns faster, easier and more efficiently than ever before.



optilyz

• Germany
• Technology, Information and Internet
• 1 - 100 Employee

• Chairman of the Advisory Board

  • Apr 2021 - Present

  optilyz is Europe’s leading direct mail automation software. The tool offers a straightforward way to integrate letters, postcards and self-mailers into cross-channel marketing as well as automate and better personalize campaigns optilyz is Europe’s leading direct mail automation software. The tool offers a straightforward way to integrate letters, postcards and self-mailers into cross-channel marketing as well as automate and better personalize campaigns



Lakehouse Association GmbH

• Germany
• Business Consulting and Services

• Owner (CEO)

  • Apr 2021 - Present

  Advisor in the digital BtB/tC and Ad/Martech Industry: - Accelerated growth, transformation and exit strategies. - Consulting for agile leadership management, change management and high performance culture. Advisor in the digital BtB/tC and Ad/Martech Industry: - Accelerated growth, transformation and exit strategies. - Consulting for agile leadership management, change management and high performance culture.



Awin Global

• Germany
• Advertising Services
• 700 & Above Employee

• Managing Director (Country Manager DACH)

  • Mar 2018 - Apr 2021

  To support Awin in its leading global market position, it was crucial to consolidate a leading position in the second largest region DACH: Managed the merger / PMI of the former competitors (Zanox/Awin Affilinet) owned by Axel Springer and United Internet and turned around business to sustainable ARR growth. -------------------------------------------------------------------------------------------------------------------- Integrated 200 FTE staff into a new setup and migrated >2.5k customers onto a new platform while changing the business processes and operations, the client service and market/product development. Build up a senior leadership team and cross-functional project teams to manage a complex ecosystem of client groups, for strategic market development and various internal/external stakeholders. Installed a flexible, agile and remote working environment, including people development initiatives to retain and develop talents. Drove EBIT efficiency in the migration phase, while building a new GTM strategy in parallel to eventually execute GTM initiatives (post-migration) and bringing the business into a fast double-digit sustainable growth mode. Show less



Scout24 Group

• Germany
• Technology, Information and Internet
• 100 - 200 Employee

• Founder and Vice President Scout24 Media (Europe)

  • 2015 - 2018

  Post IPO(Scout24Media, Scout24AG: AutoScout24, ImmobilienScout24, FinanceScout24)."Scout24 Media was established in 2015 to drive Scout24's revenues in adjacent markets around the core marketplaces of real estate and auto, including the important areas of financing, construction financing and relocation. Starting from €50-60 million in 2015, the business nearly doubled to approximately €100 million by the end of 2017, when it was renamed Scout24 Consumer Services ("Scout24 Media"). It continues to offer exciting consumer direct products such as premium tenant application packages and insolvency reports and remains one of the leading data-driven premium digital publishers in Germany and Europe."---------------------------------------------------------------------------------------------------------------------For this success, I led the for IPO founded company to scale the Scout24 Group's European consumer monetisation business with focus on scaling the in-house media business in Germany and the European ad business through new sales teams, a new centralised ad tech infrastructure and by transforming the traditional ad business into a programmatic world. Sharpened external market awareness (Retail Media, Premium Data) and changed the sales approach from pure ad sales into selling data and cross-device solutions. Integrated Scout24 Media into the group after building the business as a "One Scout" team (previously separate entities) and with new regional offices, contributing a high revenue share on high EBITDA margin to the overall company group success. Show less

• Vice President AutoScout24 Advertising (Europe)

  • 2015 - 2015

  Pre IPOOverseeing and sharpening the European advertising setup while in parallel designing Scout24Media for IPO (founding and executing with IPO). Details above.



eBay

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Head of Ad Sales and Account Management (Germany)

  • 2011 - 2015

  The scale of retail media After building up the infrastructure with regional offices, I managed the overall German advertising business with media agencies, agency trading desks and advertiser accounts. Drove short term sales initiatives within the overall long term go-to-market strategy also in close collaboration with central based teams in London and Zurich. Was the German boards substitute for association work (such as OVK) and internal QBRs with global stakeholders. Also integrated ebay-kleinanzeigen and mobile.de into the sales funnel. Show less

• Head of Ad Sales (Hamburg, Munich, Berlin)

  • 2010 - 2011

  The birth of retail mediaBuild up regional offices and managed local sales teams in Munich, Hamburg and Berlin. Supported the board in building up the overall renewed eBay advertising sales house "from the ground up” incl. staffing, developing cross functional units and driving process definition. Positioned eBay Advertising in the ad market (“Brand commerce” project) as part of the overall GTM strategy



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Sales Manager (Online, mobile, in-game)

  • 2008 - 2010

  Selling Ad products and integration/cooperation on Microsoft owned + external media inventory towards media agencies and direct customers in Germany Selling Ad products and integration/cooperation on Microsoft owned + external media inventory towards media agencies and direct customers in Germany



RTL Deutschland

• Broadcast Media Production and Distribution
• 700 & Above Employee

• Key Account Manager (TV, crossmedia)

  • 2006 - 2008

  Support for major German TV clients and global media agencies with classic TV campaigns, cooperations, TV sponsorships and crossmedia concepts. Consulting in the context of the transformation / digitalisation of the TV market and consumer behaviour. Support for major German TV clients and global media agencies with classic TV campaigns, cooperations, TV sponsorships and crossmedia concepts. Consulting in the context of the transformation / digitalisation of the TV market and consumer behaviour.



Bauer Media Group

• Germany
• Media Production
• 700 & Above Employee

• Sales Manager (Print, supplements)

  • 2004 - 2006

  Selling classic print (ad) campaigns and supplements to media agencies. Media consulting for print campaigns incl. cooperations and print sponsorships for direct clients in Germany.

• Anzeigenleitung MATADOR (Product launch)

  • 2003 - 2004

  Magazine marketing in the launch phase of MATADOR including product positioning, trade marketing and sales pitches

• Key Account Management Automotive (Print)

  • 2001 - 2004

  Market and business analyses, creation of sales concepts and workshops in the German automotive industry. Co-developed the “Typology of car purchaser” (“PKW Käufer Typologie”) based on consumer and media market studies.