Marc-Henri BUWALDA
Content Manager at Wolters Kluwer France- Claim this Profile
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Bio
Experience
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Lamy Liaisons
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France
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Technology, Information and Internet
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200 - 300 Employee
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Content Manager
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Jan 2020 - Present
Paris Area By one of the worldwide leader in legal edition, I am in charge of production and promotion strategy of high value marketing content: ✅ project management for videos (testimonials, live cover of events, behind the scenes, etc), podcasts, infographics, social media banners… ✅ drafting short articles/advertorials for specialized press, ✅ design and operation of live coverage on several social networks during physical or virtual events, ✅ sourcing, setting up and management of… Show more By one of the worldwide leader in legal edition, I am in charge of production and promotion strategy of high value marketing content: ✅ project management for videos (testimonials, live cover of events, behind the scenes, etc), podcasts, infographics, social media banners… ✅ drafting short articles/advertorials for specialized press, ✅ design and operation of live coverage on several social networks during physical or virtual events, ✅ sourcing, setting up and management of partnerships with influencers I am operating on all the audience of the products and services provided by the Legal & Regulatory branch of Wolters Kluwer in France: attorneys, lawyers, notaries, HR, legal departments…
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Area Manager
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Dec 2013 - Jan 2020
Paris Area By one of the worldwide leader in legal edition, I was in charge to sell legal databases to notaries and attorneys: ✅ new businesses prospection, ✅ retention and client follow up, ✅ upsell on existing portfolio, ✅ identification and management of high potential clients to craft bespoke offers, ✅ network animation, representing the company during trade shows, ✅ reporting into CRM tool and KPI analysis, ✅ taking part into developing new marketing offers, ✅ strong… Show more By one of the worldwide leader in legal edition, I was in charge to sell legal databases to notaries and attorneys: ✅ new businesses prospection, ✅ retention and client follow up, ✅ upsell on existing portfolio, ✅ identification and management of high potential clients to craft bespoke offers, ✅ network animation, representing the company during trade shows, ✅ reporting into CRM tool and KPI analysis, ✅ taking part into developing new marketing offers, ✅ strong presence on social networks, ✅ supporting new colleagues.
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CY Cergy Paris Université
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France
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Education Administration Programs
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700 & Above Employee
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Speaker by Paralegal tech professional degree
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Jan 2021 - Present
Cergy, Île-de-France, France Overview of legal edition stakes through several presentations and Q&A
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Comexposium
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France
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Events Services
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400 - 500 Employee
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Sales Representative
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Apr 2013 - Oct 2013
Paris Area For the third worldwide events organiser, I sold exhibition spaces for: ✅ "Foire d'Automne" fair (B2C fair : 110.000 visitors / 400 exhibitors - 30% of international exhibitors) ✅ "Mondial Coiffure Beauté" fair (B2B fair : 30.000 professional visitors / 325 brands exhibiting - 25% international brands)
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CredeeZ
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France
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Financial Services
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Sales Head
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Jan 2012 - Dec 2012
Paris By the first french startup offering 0% consumer credit SALES ✅ Developing a B2B network by building up a 900 prospects database ✅ More than 70 partnerships signed, within 15 fields (automotive, electrical goods, bathrooms, etc) in Paris area. HUMAN RESOURCES ✅ Sourcing, hiring, training, management of sales team COMMUNICATION ✅ Taking part into an advertising campaign in Paris subway (audience: 10 million people)
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Consultant en organisation
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Aug 2011 - Nov 2011
Cergy-Pontoise Suite à une opération de croissance externe, réalisation de l'analyse et mise en place du système d'information financier. Implémentation du logiciel comptable et préparation de la consolidation.
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Etablissements Sogal
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France
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Furniture and Home Furnishings Manufacturing
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1 - 100 Employee
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Consultant Business Development
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Jan 2011 - Jun 2011
Région de Paris , France Pour le leader français de l'ameublement sur-mesure, avec un chiffre d'affaires de 92 millions d'euros en 2010, Réalisation en équipe d'une étude d'implantation d'une filiale à l'étranger: -construction d'une étude de marché quantitative/qualitative -identification de marché(s) -mise en place d'outils de veille sur le(s) marché(s) cible(s) -établissement d'un Business Plan ==>L'entreprise a engagé des négociations avec un partenaire local.
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Consultant en organisation
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Jun 2010 - Aug 2010
Poissy Montage de dossiers de remboursement de la TIPP (97 000€ récupérés) et conseil sur la réorganisation de la relation avec un client majeur.
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LAFARGE CIMENTS
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France
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Glass, Ceramics and Concrete Manufacturing
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1 - 100 Employee
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Assistant Chef de Produit Béton Prêt à l'Emploi
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May 2009 - Aug 2009
Saint-Cloud Pour le leader mondial des matériaux de construction, avec un chiffre d'affaires de 16 milliards d'euros en 2010: Réalisation de deux études de faisabilité sur des produits potentiels. Analyse de données marché, visite de clients. ==>Production d'un argumentaire pour la décision d'investissement.
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Adjoint Technique Auxiliaire
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Aug 2007 - Aug 2007
Centre Technique Municipal
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Agent de caisse et employé de vestiaires
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Aug 2006 - Aug 2006
Piscine Municipale
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Education
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EBS - European Business School Paris
Master's Degree, International Business -
Università degli Studi di Roma Unitelma Sapienza
Lectures in Logistics, Quality Management, International Marketing -
Dublin Business School
Certificate, International Business -
Orléans University, France
Corporate and Administrative Management, Accounting and business / Management -
Université Paris 1 Panthéon-Sorbonne
Law School -
Orléans University, France
Law School -
Lycée Saint-Charles Orléans
Baccalauréat Economique et Social