Creative Manager & Website Director

• Jul 2019 - Present

Enhancing the brand image of COLORI. Conceiving and developing modern ideas and implementing exceptional content into the website and social media platforms. Enhancing the front-end, optimizing the Shopify online store, and implementing SEO, SEM, display ads and paid ads on social media. Optimizing audience reach on social media. Creating modern content and recruiting key ambassadors for campaigns on various platforms. Improving photoshoot quality. Styling models, executing photoshoot, and retouching photos. Creating and editing videos to be used on social media and website. Completing the design of daily newsletter, stationery products, labels, bags along with large format posters for storefronts. Show less

Associate Creative Director

• Mar 2015 - Jun 2018

Conceptualized advertising campaigns and led the team on brainstorming activities and creative execution, in coordination with the client servicing team and the production house. Presented creative concepts to clients and won multiple pitches. Managed new clients’ creative portfolio. Was awarded the Picasso d’Or Gold, for the Networks Category, and the Pikasso d’or Grand Prix, for Spinneys, in 2018. Created and managed digital campaigns. Conceptualized advertising campaigns and led the team on brainstorming activities and creative execution, in coordination with the client servicing team and the production house. Presented creative concepts to clients and won multiple pitches. Managed new clients’ creative portfolio. Was awarded the Picasso d’Or Gold, for the Networks Category, and the Pikasso d’or Grand Prix, for Spinneys, in 2018. Created and managed digital campaigns.

Senior Creative Manager

• Jan 2014 - Feb 2015

Managed the group's in-house creative department, Led, coaches and guided a team of designers, in coordination with the marketing team, external copywriters and production houses. Delivered integrated communications including print, digital and television advertising, supporting sister companies’ creative marketing and corporate image needs. Created the group’s website in coordination with an external digital agency. Participated in marketing events primarily at the Gulf Food Exhibition held annually in Dubai. Show less

Senior Art Director

• Aug 2012 - Dec 2013

Created and executed brand identities, campaign concepts, print, web, digital design and event materials for various types of clients, within budget. Was awarded the Picasso d’Or for 2012, Mall Category. Presented creative concepts to clients and won multiple pitches. Conducted ongoing meetings with client between Beirut and Dubai, discussing current and upcoming projects. Created and executed brand identities, campaign concepts, print, web, digital design and event materials for various types of clients, within budget. Was awarded the Picasso d’Or for 2012, Mall Category. Presented creative concepts to clients and won multiple pitches. Conducted ongoing meetings with client between Beirut and Dubai, discussing current and upcoming projects.

Senior Art Director

• Sep 2009 - Aug 2012

Executing brand identities, campaign concepts, print, web, digital design and events for diverse clients, within budget. Presented creative ideas to clients in an effort to attract additional projects for the agency. Conducted ongoing meetings with client, discussing current and upcoming projects. Executing brand identities, campaign concepts, print, web, digital design and events for diverse clients, within budget. Presented creative ideas to clients in an effort to attract additional projects for the agency. Conducted ongoing meetings with client, discussing current and upcoming projects.

Teacher Assistant

• Dec 2007 - May 2009

Assisted Professor Alston Purvis, Dean of the School of Fine Arts, in the preparation of the latest edition of his book "Megg's History of Graphic Design".Acted as an adjunct instructor for Prof. Richard Doubleday, providing support to first-year students during sessions.

Graphic Designer

• Jan 2007 - Jan 2008

Worked part-time as a graphic designer for Boston University's Center for Cosmetic and Laser Surgery, providing creative designs for brochures and emails.

Designer

• May 2005 - May 2007