Chief Executive Officer

• 2018 - Present

-Manage a business of 300+ employees with a full understanding of the business needs and vision.-Develop and manage the annual budgets along with the cash flows and required organizational changes. -Reorganize and adapt the structure of the business to survive the financial meltdown of the country, COVID 19 lockdowns, devaluation of the local currency and a disrupted supply chain.-Develop and improved the online strategy to increase market share locally and abroad along with a tailored marketing and communication plan.-Direct communication and marketing in an effort to increase sales and maintain brand equity while adapting to market changes.-Improve tools and procedures to achieve better returns, more efficient operation and better controls. -Renegotiate all our contracts with suppliers and landlords to improve results. Show less

Landscape and Nursery Manager

• 2007 - 2018

-Implemented world class gardens in 7 countries in the past 11 years; Lebanon, Syria, Jordan, KSA, Irbil and Qatar. -Drove sales in the past 11 years that lead to tripling the size of the department from 2007 to date.-Determined the annual budgets, sales targets, required procurement needs and plant production needs to meet the requirements of the business.-Oversaw a team of 150 colleagues ensuring growth of sales, consistency across policies and procedures and quality control. -Increased production at the nursery to improve margin on projects and increase returns at the company level while reducing the cash tied in stocks. Show less

Nursery and Wholesale Manager

• 2004 - 2007

Nursery Manager

• 1999 - 2004

Project Manager

• 1997 - 1998

-Planned, designed and implemented the extension of the nursery of Exotica Lebanon -Budgeted & oversaw the completion of the new nursery -Planned, designed and implemented the extension of the nursery of Exotica Lebanon -Budgeted & oversaw the completion of the new nursery