Marc Bödeker

Head of Marketing at PharmaHera Service GmbH
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Contact Information
us****@****om
(386) 825-5501
Location
Berlin Metropolitan Area, DE

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Experience

    • Germany
    • Professional Services
    • 1 - 100 Employee
    • Head of Marketing
      • Dec 2018 - Present

      Head of marketing (sales, traffic, eCommerce and product data) for the online pharmacies Aponeo, Pharmeo and Meine OnlineApo Head of marketing (sales, traffic, eCommerce and product data) for the online pharmacies Aponeo, Pharmeo and Meine OnlineApo

  • Parental Leave
    • Berlin Area, Germany
    • Parental leave
      • Jan 2016 - Nov 2018

    • Germany
    • Media Production
    • 700 & Above Employee
    • Director Business Unit Editions GSA
      • Jul 2011 - Dec 2015

      Business Unit Leader in e-Commerce / mail-order retail - Management: P&L responsibility, budget and planning, steering monthly forecasting, responsibility for all cost lines, ensuring key results - Leadership: Disciplinary and functional leadership - Marketing / sales: Strategy and marketing planning, implementation for all channels (on- and offline), e-Commerce, crm, multichannel - Category- / product-management: Responsibility for the editions assortment (~1.200 SKUs), pricing, portfolio, development Show less

    • Senior Sales- and Marketing Manager Editions
      • Jul 2010 - Jul 2011

      - Budget responsibility - Functional leadership - Marketing / sales: Accountability for all sales-channels and marketing-projects, website launch, development of online marketing and sales channels, monitoring KPIs, developing new business - Budget responsibility - Functional leadership - Marketing / sales: Accountability for all sales-channels and marketing-projects, website launch, development of online marketing and sales channels, monitoring KPIs, developing new business

    • Marketing Manager
      • Aug 2005 - Jun 2010

      - Steering of all creative agencies and budgets - Steering of internal departments like database, manufacturing, backoffice - Campaign management - Monitoring KPIs - Product management - Telesales: inbound and outbound - Print: direct mailing, catalogue, supplements - Online: website launch, SEO, SEA, e-Mail - CRM - Giveaways - Steering of all creative agencies and budgets - Steering of internal departments like database, manufacturing, backoffice - Campaign management - Monitoring KPIs - Product management - Telesales: inbound and outbound - Print: direct mailing, catalogue, supplements - Online: website launch, SEO, SEA, e-Mail - CRM - Giveaways

    • Self-employed
      • Feb 2004 - Jul 2005

      Consulting and implementation of open source software / content management / e-Commerce Consulting and implementation of open source software / content management / e-Commerce

    • United States
    • Retail
    • 700 & Above Employee
    • Marketing Assistant NIKE Spiritroom
      • Oct 2004 - Mar 2005

      Exhibition supervisor / artist support / presentation Exhibition supervisor / artist support / presentation

Education

  • Universität Bielefeld
    Diplom, Betriebswirtschaftslehre
    1996 - 2001
  • Universität der Künste Berlin
    Diplom Electronic Business, IEB Institute of Electronic Business
    2001 - 2003
  • INSEAD
    Executive Education Programme
    2013 -

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