Marc Barbella
Chief Strategist, Storyteller & Creative Officer at Alice & Albert, Inc.- Claim this Profile
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Topline Score
Bio
Craig Adler
I’ve worked with Marc for many years at QVC and so impressed with his skills. He’s a leader with fantastic story telling skills that supports customer behavior data and experience. One of Marc’s greatest skills is his vision and ability to change a large company’s strategy and direction. I saw him do this successfully with our large internal team and our customers. He works at a senior level setting and achieving complex goal. Marc’s a leader that plays well with the larger cross functional team, highly collaborative and is able to gain strategic buy in.
Lydia Stutzman, SPHR (she/her)
Marc is passionate about what he does and incredibly skilled. His creativity, insight and talent, coupled with his business-focused, strategic approach are uniquely balanced and valued. He’s a true asset to any endeavor.
Craig Adler
I’ve worked with Marc for many years at QVC and so impressed with his skills. He’s a leader with fantastic story telling skills that supports customer behavior data and experience. One of Marc’s greatest skills is his vision and ability to change a large company’s strategy and direction. I saw him do this successfully with our large internal team and our customers. He works at a senior level setting and achieving complex goal. Marc’s a leader that plays well with the larger cross functional team, highly collaborative and is able to gain strategic buy in.
Lydia Stutzman, SPHR (she/her)
Marc is passionate about what he does and incredibly skilled. His creativity, insight and talent, coupled with his business-focused, strategic approach are uniquely balanced and valued. He’s a true asset to any endeavor.
Craig Adler
I’ve worked with Marc for many years at QVC and so impressed with his skills. He’s a leader with fantastic story telling skills that supports customer behavior data and experience. One of Marc’s greatest skills is his vision and ability to change a large company’s strategy and direction. I saw him do this successfully with our large internal team and our customers. He works at a senior level setting and achieving complex goal. Marc’s a leader that plays well with the larger cross functional team, highly collaborative and is able to gain strategic buy in.
Lydia Stutzman, SPHR (she/her)
Marc is passionate about what he does and incredibly skilled. His creativity, insight and talent, coupled with his business-focused, strategic approach are uniquely balanced and valued. He’s a true asset to any endeavor.
Craig Adler
I’ve worked with Marc for many years at QVC and so impressed with his skills. He’s a leader with fantastic story telling skills that supports customer behavior data and experience. One of Marc’s greatest skills is his vision and ability to change a large company’s strategy and direction. I saw him do this successfully with our large internal team and our customers. He works at a senior level setting and achieving complex goal. Marc’s a leader that plays well with the larger cross functional team, highly collaborative and is able to gain strategic buy in.
Lydia Stutzman, SPHR (she/her)
Marc is passionate about what he does and incredibly skilled. His creativity, insight and talent, coupled with his business-focused, strategic approach are uniquely balanced and valued. He’s a true asset to any endeavor.
Experience
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Alice & Albert, Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Chief Strategist, Storyteller & Creative Officer
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2019 - Present
Brand positioning and marketing strategy consulting firm. After co-founding a new e-commerce startup, was inspired to simultaneously co-create a simpler, more effective approach to brand and business growth. Positioned an emerging CBD-oil brand to win contracts with national retail/drugstore chains. Guided behavioral thought leaders to accelerate their go-to-market launch by 4 months. Created a “visionary collaborative” in response to the clutter of COVID trend predictions, where innovators donate their expertise to provide businesses with true marketplace insights. Show less
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SimplyThrive, LLC
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West Chester, PA
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Chief Marketing Officer
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2017 - Present
Co-founder and advisory board member of a game-changing online shopping site for Gen X women built around the power of help. A new model and experience that thinks like a woman. Co-founder and advisory board member of a game-changing online shopping site for Gen X women built around the power of help. A new model and experience that thinks like a woman.
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QVC
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United States
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Retail
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700 & Above Employee
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Head of Global Brand & US Marketing
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2012 - 2017
World’s largest TV retailer; third largest e-retailer in North America.Led QVC from cable-era TV shopping channel to leading multi-platform retailer, achieving #3 web retailer, #2 mobile app, #1 contact center, and most-engaged social community. Refreshed the QVC brand evoking an emotionally inspiring organization, which increased the bond with existing and 1M new customers, fueling record growth.Instilled a culture of accomplishment, aligning and engaging 17,000+ employees across 7 global markets and earning “Best Places to Work” distinction. Show less
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Executive Creative & Brand Director
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2007 - 2012
Created a Center of Excellence across 10,000 annual projects, leading teams of 200+ and developing talent for innovation on streaming platforms, affiliate marketing, sonic branding, iOS/Android apps. Oversaw +$10M operating budget.
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Red Tettemer O'Connell + Partners
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Advertising Services
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1 - 100 Employee
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Executive Creative Director, Vice President & Managing Partner
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2001 - 2007
Full-service creative agency providing breakthrough integrated marketing strategies for leading media, technology, and entertainment brands, including Comcast, Time Warner, The Weather Channel, ESPN.
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Creative Director & Award-Winning Writer
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1999 - 2001
Built and led industry-renowned teams producing 300+ TV ads per year, plus other video, print, web and radio content, winning awards locally and nationally for creativity and marketing effectiveness. Increased agency billings by 500% after the loss of two major clients.
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Multiple Advertising Agencies
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London, New York & Philadelphia
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Creative/Marketing Director + Award-Winning Copywriter
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1992 - 1999
Consulting services provided to Arrow Medical Supplies, Crozer-Chester Medical Center, Drexel University, Lancaster General Hospital, Philadelphia Tourism, SEI, Subaru, Turkey Hill, Wawa. Awards included: Local and National Addy, Communication Arts, D&AD, Radio Mercury, Telly. Consulting services provided to Arrow Medical Supplies, Crozer-Chester Medical Center, Drexel University, Lancaster General Hospital, Philadelphia Tourism, SEI, Subaru, Turkey Hill, Wawa. Awards included: Local and National Addy, Communication Arts, D&AD, Radio Mercury, Telly.
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Education
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The Art Institutes
BA in Visual Communications -
Temple University
Biology major on pre-med track -
Philadelphia School of Copywriting & Journalism
Certification
Community
