Mara Schneider
Digital Director at GRP Media- Claim this Profile
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Bio
Sara (Burton) Johnson - Digital Media Support
I've partnered with Mara for many years at different agencies assisting with digital media strategy and execution. What I love about Mara is that she is a student of media who understands the fundamentals of how to reach an audience, deliver the right message and do it cost effectively. She keeps up with the latest trends and is always encouraging her clients and her teams to be digital innovators by recommending new technologies or pushing the boundaries of tech driven optimizations. Mara is a rare mix of experience and savvy that is hard to find in media. I highly recommend Mara for any company or project that she is managing.
Jeff Woelker
Mara is one of the savviest, most innovative, and most pragmatic media folks I've ever worked with. She is knowledgeable about a myriad of strategic and tactical areas including TV, radio, print, digital, social and mobile. Specifically, she helped Zocalo launch our media capabilities, which are still in place today and thriving. I would highly recommend Mara for any future position and hope our paths cross again soon.
Sara (Burton) Johnson - Digital Media Support
I've partnered with Mara for many years at different agencies assisting with digital media strategy and execution. What I love about Mara is that she is a student of media who understands the fundamentals of how to reach an audience, deliver the right message and do it cost effectively. She keeps up with the latest trends and is always encouraging her clients and her teams to be digital innovators by recommending new technologies or pushing the boundaries of tech driven optimizations. Mara is a rare mix of experience and savvy that is hard to find in media. I highly recommend Mara for any company or project that she is managing.
Jeff Woelker
Mara is one of the savviest, most innovative, and most pragmatic media folks I've ever worked with. She is knowledgeable about a myriad of strategic and tactical areas including TV, radio, print, digital, social and mobile. Specifically, she helped Zocalo launch our media capabilities, which are still in place today and thriving. I would highly recommend Mara for any future position and hope our paths cross again soon.
Sara (Burton) Johnson - Digital Media Support
I've partnered with Mara for many years at different agencies assisting with digital media strategy and execution. What I love about Mara is that she is a student of media who understands the fundamentals of how to reach an audience, deliver the right message and do it cost effectively. She keeps up with the latest trends and is always encouraging her clients and her teams to be digital innovators by recommending new technologies or pushing the boundaries of tech driven optimizations. Mara is a rare mix of experience and savvy that is hard to find in media. I highly recommend Mara for any company or project that she is managing.
Jeff Woelker
Mara is one of the savviest, most innovative, and most pragmatic media folks I've ever worked with. She is knowledgeable about a myriad of strategic and tactical areas including TV, radio, print, digital, social and mobile. Specifically, she helped Zocalo launch our media capabilities, which are still in place today and thriving. I would highly recommend Mara for any future position and hope our paths cross again soon.
Sara (Burton) Johnson - Digital Media Support
I've partnered with Mara for many years at different agencies assisting with digital media strategy and execution. What I love about Mara is that she is a student of media who understands the fundamentals of how to reach an audience, deliver the right message and do it cost effectively. She keeps up with the latest trends and is always encouraging her clients and her teams to be digital innovators by recommending new technologies or pushing the boundaries of tech driven optimizations. Mara is a rare mix of experience and savvy that is hard to find in media. I highly recommend Mara for any company or project that she is managing.
Jeff Woelker
Mara is one of the savviest, most innovative, and most pragmatic media folks I've ever worked with. She is knowledgeable about a myriad of strategic and tactical areas including TV, radio, print, digital, social and mobile. Specifically, she helped Zocalo launch our media capabilities, which are still in place today and thriving. I would highly recommend Mara for any future position and hope our paths cross again soon.
Experience
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GRP Media
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United States
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Advertising Services
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1 - 100 Employee
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Digital Director
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Mar 2017 - Present
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RPM Advertising
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United States
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Advertising Services
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1 - 100 Employee
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VP, Media Director
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Jan 2016 - Mar 2017
• manage and develop a team of 20 media professionals in Strategic Planning, Activation/Buying, Analytics, Ad Operations and SEM. • developed and launched in-house programmatic trading desk capabilities and led automation efforts with internal marketing platforms and systems. • direct digital media strategy and activities for over 37 gaming and entertainment properties across the U.S. • responsible for growth of content management, development and distribution strategies for a division of Terlato Wines International. • actively pursuing and organizing pitches for organic and new business growth.
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Initiative
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United States
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Advertising Services
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700 & Above Employee
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Director, Strategy MillerCoors at Initiative
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Jul 2014 - Nov 2015
• responsible for developing planning objectives and strategies to meet client’s marketing direction, ranging from strategic multicultural and general market planning to the execution of cross-platform integrated marketing campaigns. • managed a 15 person media team dedicated to all local media activity for MillerCoors across 5 national regions including field marketing directors, managers and corporate clients. • created and developed a local digital buying team and led digital and social strategy for the group. • increased investment in digital programs by 15% YOY. • developed strategy to overcome client challenges in retail and shopper marketing by increasing competitive share and maximizing volume using purchase based and geographical sales data.
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Zócalo Group
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Advertising Services
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1 - 100 Employee
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Associate Digital Media Director
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Dec 2012 - Jul 2014
• as a subsidiary of Ketchum PR Worldwide, launched and managed a global paid media offering to all Ketchum Digital offices. • developed PESO and channel planning strategy for Paid, Earned, Shared and Owned content. • supervised, trained and mentored paid media strategy group on researching, planning, executing and optimizing digital campaigns. • managed social media, content marketing, native advertising, SEO/SEM, video, mobile, and display advertising efforts for clients including Cricket Wireless, Dell, IBM, Storck Werther’s Original/Sugar Free, VMware, Land of Lincoln Healthcare, Philips Consumer, and DuPont. • created social media and native advertising best practices and thought leadership by hosting clients for a series of quarterly events and Social Media Week. • developed and pitched organic and new client assignments for agency in paid, earned, and owned content development.
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Conroy Media, Ltd.
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United States
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Advertising Services
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1 - 100 Employee
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Director, Digital Services
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Feb 2011 - Nov 2012
• set strategy and supervised media group on researching, negotiating and implementing online campaigns.• manage SEO/SEM, social media, video, mobile and display advertising efforts for clients with specific ROI goals.• supervised clients website development, content management systems and web analytics to support offline and online marketing campaigns.
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Media Supervisor
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Oct 2006 - Mar 2011
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Media Supervisor
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2005 - 2006
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Media Supervisor
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1999 - 2005
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Education
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Indiana University Bloomington
Bachelor of Arts (BA), English Language and Literature, General
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