Mara Vidale

Digital Marketing & Communication Specialist at BSH Italia
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Milan Metropolitan Area, IT
Languages
  • Inglese Full professional proficiency
  • Tedesco Professional working proficiency
  • Italiano Native or bilingual proficiency

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Bio

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Credentials

  • Certificazione Google Ads sulla Rete di Ricerca
    Google
    May, 2020
    - Nov, 2024
  • Fondamenti di Marketing Digitale
    Google
    Apr, 2020
    - Nov, 2024
  • Goethe-Zertifikat B1
    Goethe-Institut e.V.
    May, 2015
    - Nov, 2024

Experience

  • BSH Elettrodomestici Italia
    • Italy
    • Manufacturing
    • 1 - 100 Employee
    • Digital Marketing & Communication Specialist
      • Jan 2022 - Present

      Some of my daily task all around Bosch, Siemens and Neff:• Websites management and update accordingly with HQ guidelines and local strategies• SEO improvements for websites • Digital touch points analysis to enhance UX• Digital metrics report and KPIs monitoring • CRM• Local development of Home Connect, the app to control your smart home wherever you are.

    • Brand Communication Specialist
      • Feb 2021 - Jan 2022

      Online and offline marketing activities to deliver Bosch and Siemens brand equity: • Support for shaping local brand awareness strategies • Support for coordination of ATL and BTL activities• Handling relationship with external communication agencies• Social Media, PR and brand contents development • Brand brochures and POSM • Support events management

  • Edgard & Cooper | B Corp
    • Belgium
    • Pet Services
    • 100 - 200 Employee
    • Brand Manager Assistant
      • May 2020 - Dec 2020

      • Localization and implementation of brand awareness strategies (ATL, BTL) for brand equity delivery • Content creation for key accounts (e.g. Amazon) • Support in trade marketing activities (POSM) • Social Media & Community management • Digital PR, Influencer marketing & E-mail marketing • Support in the definition of new year Marketing Plan & Budgeting • Costumer care & support • Localization and implementation of brand awareness strategies (ATL, BTL) for brand equity delivery • Content creation for key accounts (e.g. Amazon) • Support in trade marketing activities (POSM) • Social Media & Community management • Digital PR, Influencer marketing & E-mail marketing • Support in the definition of new year Marketing Plan & Budgeting • Costumer care & support

  • Vigneti della Molina
    • Milano, Italia
    • Content manager
      • Oct 2019 - May 2020

      • Contents creation both for Social Media and website • Lead generation marketing activities • Prospects consulting • Storytelling • Event attendance • Photography and editing of pictures • Contents creation both for Social Media and website • Lead generation marketing activities • Prospects consulting • Storytelling • Event attendance • Photography and editing of pictures

  • Klorofilla | Marketing Experience
    • Italy
    • Advertising Services
    • 1 - 100 Employee
    • Marketing & Communication Intern
      • Mar 2019 - Aug 2019

      • Market analysis and research on trends • Collaboration at web sites design • Planning of online advertising campaigns • Editing and publishing of contents • Processing of corporate material • Market analysis and research on trends • Collaboration at web sites design • Planning of online advertising campaigns • Editing and publishing of contents • Processing of corporate material

  • Cristal Group
    • Milano, Italia
    • Back Office Assistant
      • Dec 2016 - Feb 2017

      • Management of employees documents • Analysis of corporate accounting documents • Documents archiving • Management of employees documents • Analysis of corporate accounting documents • Documents archiving

  • Villa Corvini
    • Milano, Italia
    • Event Assistant
      • Jun 2013 - Jul 2013

      • Collaboration at event organization • Internal and external communication • Reworking of contents in English • Front office activities • Collaboration at event organization • Internal and external communication • Reworking of contents in English • Front office activities

Education

  • Università IULM
    Master's degree in Marketing, Consumption & Communication, Specialization in Brand Management
    2017 - 2019
  • Università Cattolica del Sacro Cuore
    Bachelor's degree in Foreign Languages and Business, Business linguistic expert
    2014 - 2017
  • ITCG Maggiolini
    High School Diploma, Business technical expert and foreign language correspondance
    2009 - 2014

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