Mara Barrett
UK Market Executive at Bord Bia - The Irish Food Board- Claim this Profile
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Italian Limited working proficiency
Topline Score
Bio
Emmet Doyle
I had the pleasure of working with Mara for two years when she was the UK Market Executive for Bord Bia. Mara was based in Ireland’s largest export market for F&B and excelled in a role that was both demanding and varied. Mara managed the marketing of Irish beef including delivering national B2B & B2C campaigns across all channels (digital, social, print, events) delivering high ROI for both Bord Bia and our stakeholders. Mara’s stakeholder management is truly excellent building very strong relationships with Bord Bia clients, customers and contractors. Mara has a natural flair and expertise in marketing and is extremely strong at creative thinking, project management and managing others both internally and externally. Any project Mara was managing, I was not only confident of its delivery but actually excited to see what new approach or added value Mara would glean from the process.
Emmet Doyle
I had the pleasure of working with Mara for two years when she was the UK Market Executive for Bord Bia. Mara was based in Ireland’s largest export market for F&B and excelled in a role that was both demanding and varied. Mara managed the marketing of Irish beef including delivering national B2B & B2C campaigns across all channels (digital, social, print, events) delivering high ROI for both Bord Bia and our stakeholders. Mara’s stakeholder management is truly excellent building very strong relationships with Bord Bia clients, customers and contractors. Mara has a natural flair and expertise in marketing and is extremely strong at creative thinking, project management and managing others both internally and externally. Any project Mara was managing, I was not only confident of its delivery but actually excited to see what new approach or added value Mara would glean from the process.
Emmet Doyle
I had the pleasure of working with Mara for two years when she was the UK Market Executive for Bord Bia. Mara was based in Ireland’s largest export market for F&B and excelled in a role that was both demanding and varied. Mara managed the marketing of Irish beef including delivering national B2B & B2C campaigns across all channels (digital, social, print, events) delivering high ROI for both Bord Bia and our stakeholders. Mara’s stakeholder management is truly excellent building very strong relationships with Bord Bia clients, customers and contractors. Mara has a natural flair and expertise in marketing and is extremely strong at creative thinking, project management and managing others both internally and externally. Any project Mara was managing, I was not only confident of its delivery but actually excited to see what new approach or added value Mara would glean from the process.
Emmet Doyle
I had the pleasure of working with Mara for two years when she was the UK Market Executive for Bord Bia. Mara was based in Ireland’s largest export market for F&B and excelled in a role that was both demanding and varied. Mara managed the marketing of Irish beef including delivering national B2B & B2C campaigns across all channels (digital, social, print, events) delivering high ROI for both Bord Bia and our stakeholders. Mara’s stakeholder management is truly excellent building very strong relationships with Bord Bia clients, customers and contractors. Mara has a natural flair and expertise in marketing and is extremely strong at creative thinking, project management and managing others both internally and externally. Any project Mara was managing, I was not only confident of its delivery but actually excited to see what new approach or added value Mara would glean from the process.
Credentials
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Food Safety Training (HACCP)
HACCP Ireland Ltd.May, 2019- Nov, 2024
Experience
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Bord Bia - The Irish Food Board
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Ireland
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Food and Beverage Services
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200 - 300 Employee
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UK Market Executive
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Jun 2021 - Present
Supporting Irish food and drink across the Meat, Dairy, Seafood and Alcohol categories in the UK market. Responsibilities include driving the growth of all categories, managing the B2B and B2C marketing and PR campaigns, event management, UK market insight delivery and key client and customer management. Supporting Irish food and drink across the Meat, Dairy, Seafood and Alcohol categories in the UK market. Responsibilities include driving the growth of all categories, managing the B2B and B2C marketing and PR campaigns, event management, UK market insight delivery and key client and customer management.
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Little Italy Ltd
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Ireland
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Wholesale
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1 - 100 Employee
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Events, Sales and Promotions Co-ordinator
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Mar 2019 - Jan 2020
Increased revenue through new sales strategies, successfully managed complex and diverse events, built and maintained key client relationships, managed a team of 4-5 people and enhanced brand reputation through effective media outreach and social media management. Increased revenue through new sales strategies, successfully managed complex and diverse events, built and maintained key client relationships, managed a team of 4-5 people and enhanced brand reputation through effective media outreach and social media management.
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Little Italy Ltd
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Ireland
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Wholesale
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1 - 100 Employee
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Sales Associate
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Mar 2017 - Jan 2018
Managed key customer accounts, exceeding sales growth targets by developing new business opportunities. In addition, I oversaw promotional events, including wine tastings and client evenings, to effectively drive engagement with both new and existing customers. With a keen eye for detail and a collaborative approach, I worked closely with logistical teams to ensure the timely procurement and delivery of goods, allowing for smooth operations and an enhanced customer experience. Managed key customer accounts, exceeding sales growth targets by developing new business opportunities. In addition, I oversaw promotional events, including wine tastings and client evenings, to effectively drive engagement with both new and existing customers. With a keen eye for detail and a collaborative approach, I worked closely with logistical teams to ensure the timely procurement and delivery of goods, allowing for smooth operations and an enhanced customer experience.
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Locks 1 Windsor Terrace
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Dublin, County Dublin, Ireland
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Social and Reservations Manager
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Jan 2016 - Apr 2017
Managed all restaurant reservations and implemented new reservation systems, acted as point of contact for all corporate/trade/private events, assisted with day-to-day operations, and executed marketing initiatives across media relations and social media channels. Overall, my contributions played a significant role in the success of the restaurant's operations, marketing efforts, and customer engagement. Managed all restaurant reservations and implemented new reservation systems, acted as point of contact for all corporate/trade/private events, assisted with day-to-day operations, and executed marketing initiatives across media relations and social media channels. Overall, my contributions played a significant role in the success of the restaurant's operations, marketing efforts, and customer engagement.
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Nando's UK & IRE
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United Kingdom
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Restaurants
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700 & Above Employee
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Front & Back of House
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2012 - 2015
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Education
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2021 -
UCD Michael Smurfit Graduate Business School
Master's degree, Global Business Practice -
2021 - 2021
Dublin Business School
Digital Marketing Fundamentals -
2017 - 2017
Wine & Spirit Education Trust
WSET level 2, Wine and Spirit Studies -
2012 - 2016
Technological University Dublin
BA Culinary Arts -
2006 - 2012
The High School Dublin
Community
