Content Manager

• May 2023 - Present

Copywriter & SEO Content Manager

• May 2020 - Present

In the aim of experimenting a lot, I started my personal project in which I help personal and commercial brands to convey the benefits of their products and services through persuasive copywriting. In addition, I also work on brand positioning through content strategy for social networks and SEO copywriting for blogs. In short, I can help you with: ✅ Copywriting for web, sales pages, ads and email sequences, landing pages, and social networks. ✅ Definition of content strategies for blogs and social networks. ✅ SEO copywriting for blog content and lead magnets. ✅ Text audits so you know what you are doing well and what you can still improve. Throughout this time, I have collaborated with companies from different sectors. I have worked on texts and content strategies for clients in the fields of digital advertising, entrepreneurship, photography, graphic design, and interior design, among others. If you want to take a look at my portfolio to see what I could do for your business, just ask me. Show less

SEO & Content Manager

• Sep 2021 - Apr 2023

Blom Market (Colvin B2B) is the first wholesale flower and plant marketplace that connects growers with florists, nurseries, wedding planners, and event planners. I am responsible for defining the SEO and content strategy from scratch for a B2B niche market, quite traditional and at the same time with strong competitors. 𝗦𝗘𝗢 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬💻 ✅Briefing and web project management. Due to different indexing problems, a new corporate website and blog were created in WordPress. Tasks: Coordination with the development agency / Definition of the web and link architecture, and all elements and functionalities / Supervision of all implementations on ES, IT and FR websites / 301 redirects. Result: 4x increase in Blom Market's organic traffic. ✅Keyword research for the creation and optimisation of blog posts and landings ✅Definition of the company's target keywords and monitoring with Rank Tracker (Ahrefs) ✅Definition and implementation of organic and paid link building strategy ✅Creation of reports and dashboards with Google Analytics 4, Google Search Console, Screaming Frog, Looker Studio, and Excel ✅SEO audits and coordination with Tech to implement changes ✅Knowledge of HTML and CSS 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚💡 ✅Definition of content strategy for the whole funnel ✅Definition of KPIs and OKRs for the Content and SEO area ✅SEO Content writing of +120 posts for the blog ✅Newsletters creation with HubSpot ✅+30 collaborations with floral sector referents, clients and wholesalers of the marketplace: videos, guest posts, written and video interviews, and webinar scripts. Ex: Bodas.net (The Knot Worldwide), Marketing Directo. 𝗖𝗢𝗣𝗬𝗪𝗥𝗜𝗧𝗜𝗡𝗚 ✏️ ✅Copy for the new Blom Market website ✅Drafting of +40 lead magnets in different formats: ebooks, guides, checklists, infographics, templates for Excel and Social Media, among others ✅Copy for landings to capture leads with HubSpot Show less

Content Manager

• Apr 2021 - Sep 2021

Having the opportunity to work for my City Council and the Tourist Board was an enriching experience. I helped to communicate everything that happened in the city through social networks, blog and website. 🏦𝗧𝗮𝘀𝗸𝘀 𝗮𝘁 𝘁𝗵𝗲 𝗖𝗶𝘁𝘆 𝗖𝗼𝘂𝗻𝗰𝗶𝗹: ✅ Copywriting for Instagram, Facebook, and Twitter with a fresh style about events and press releases. ✅ Monthly analysis of the KPIs of each social network to define best practices and apply them in the future. ✅ Point of contact between the City Council's Communication Department and Kiwop (the agency I worked for), and daily coordination of the team. ✈️𝗧𝗮𝘀𝗸𝘀 𝗮𝘁 𝘁𝗵𝗲 𝗧𝗼𝘂𝗿𝗶𝘀𝗺 𝗕𝗼𝗮𝗿𝗱: ✅ Definition of blog content strategy to increase organic traffic. ✅ Optimisation of old articles through new keyword research, improving readability, and adding new content. ✅ Definition and implementation of the new content strategy for social networks, such as the incorporation of weekly reels. ✅ Monthly reporting to determine what is already ok and what we can still improve. Show less

Digital Marketing Specialist

• Jul 2020 - Sep 2021

From the beginning, they trusted me to lead the digital marketing area. And, although it might sound like a cliché, it was a continuous learning process. Experimenting with new things, testing what works, learning from the metrics, setting new goals... And then start all over again. A master's degree in marketing. And, no doubt, also in project management and team management. Here you can have a look at some of the tasks I carried out while in Kiwop: 𝗘𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗜𝗔 𝗦𝗘𝗢💻 ✅Definition and implementation of SEO strategies for e-commerce and corporate websites. Use of different tools such as Semrush, Data Studio, DinoRANK, Google Analytics, and Google Search Console. ✅SEO writing of articles for blogs on different topics. ✅Monthly SEO reporting and improvement actions based on the results shown by the KPIs. 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚💡 ✅Definition and implementation of content strategies for blog and social networks based on the definition of the buyer persona and client goals. ✅Copywriting for social networks. 𝗗𝗜𝗚𝗜𝗧𝗔𝗟 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚📊 ✅SWOT analysis, definition of objectives, development and presentation of digital marketing plans to clients. ✅Definition, execution and optimisation of Google Ads, Facebook and Instagram Ads campaigns. ✅Definition and implementation of email marketing strategies (Mailchimp). 𝗠𝗔𝗡𝗔𝗚𝗘𝗠𝗘𝗡𝗧📋 ✅Daily coordination (face-to-face and remote) of 4 people, and project management through Asana to define the owners of each task. Working languages: English, Spanish and Catalan. Clients: sectors such as renewable energies, toys, fashion, plastics, tourism and public institutions, among others. Show less

Digital Marketing & Content Trainee

• Mar 2020 - Jun 2020

There are some opportunities that you can't miss. And this was one of them. When I received the email from the university announcing that there were available internships in European companies and institutions, it didn't take me long to start with all the paperwork. After a long selection process full of motivation letters, interviews and different tests, I finally received the long-awaited email: I had been selected for an internship at the European communication agency CUMEDIAE, located right next to the European Parliament in Brussels. From this experience, I definitely take the trust the team placed in me and the empowerment to propose and try new things. Some of the tasks I carried out were: ✅ Definition and execution of communication campaigns. ✅ Definition of the digital marketing plan ✅ Creation of content for RRSS (visual and copy) ✅ Drafting and sending newsletters (Mailchimp) ✅ Writing and publishing blog articles (WordPress) ✅ Support in improving the SEO On Page ✅ Analysis of RRSS and web metrics ✅ Design of web and newsletter visuals (Photoshop/Illustrator) Working language: English Show less

UK Digital Marketing Assistant

• Sep 2019 - Dec 2019

My time at Freshly can be summed up in two of their Culture Code values: Work Hard & Always Learning. From day one I worked hand in hand with the UK Brand Manager on everything that came our way. Looking back, I see that it was key to spend time observing. I internalised many of their organisational processes, and I still apply them to my projects today. Also, something that I really value, without a doubt, was being able to collaborate with people from different teams, which allowed me to understand the company and its strategy at a global level. And speaking of tasks, these were some of them: ✅ Support in the definition and execution of communication campaigns. ✅ Competitor analysis (Benchmarking) ✅ Creation of content for RRSS (visual and copy) ✅ Management of influencer marketing campaigns ✅ Management of collaborations with other brands related to Freshly ✅ Working language: English Show less

Private English & German Teacher

• Jul 2015 - Dec 2019

You never know whether you like something if you don't try it first. This is what I learned from my time as a private language teacher. People always told me to teach languages, since I was good at them. And I always said no. However, without actively looking for it, in 2015 the opportunity arose to teach English to a teenage girl. And from then on, I created my portfolio of clients. I remember those years with great affection, as there was a great evolution in my classes and in my students. Although I wasn't a professional teacher, I wanted to do my job well. I didn't want to rip anyone off. And I spent a lot of time preparing each session, even designing my own educational resources. Over the years, I taught English and German to children, teenagers, university students and adults. I could say this was my first foray into the education world. And although I know that I won't follow this path for the moment, I have learned a lot about managing my first clients, which is now useful for my work in marketing. Show less

Communications & Design Assistant

• Sep 2017 - Jul 2019

Working for almost two years at La Factoria, the audiovisual service located in all URV libraries, was a wonderful experience. The tasks I carried out were: ✅ Renovation of the graphic image: design of posters and flyers to promote the service, as well as other graphic resources of daily use for users and workers. ✅ Collaboration with La Factoria coordinator to improve communication and visibility of the service, and make it more efficient and attractive to users. ✅ Advice and support in the use of the Adobe package and 2.0 tools, as well as audiovisual material. ✅ Training courses for students in the field of design and communication to improve their skills with 2.0 tools. Show less

Content Creator Assistant

• Oct 2017 - Jan 2018

In autumn 2016, while I was taking a walk in my hometown Tarragona, I came across a new place that caught my attention. As I got a little closer, I saw inside a group of people working with what seemed to be Adobe Premiere, Photoshop, and so on. The next thing I did was opening the door and going inside. I wanted to know exactly what was going on in there. And bingo. As I imagined, it was a new digital marketing, web and audiovisual production agency. One of the few there were in the city at the time. One thing led to another and, after a few months, I started my first internship there for my degree in Audiovisual Communication. Throughout my stay, I worked on the post-production of many audiovisual pieces, such as weddings, making ofs, pre-weddings, advertising capsules and other audiovisual materials for the Olalon brand. It was a very intense experience where for the first time I worked in a professional environment and on something I was studying. The internship went very well and I learned a lot about post-production, which was what interested me at the beginning. But I also realised something else, which was key for me: I saw that my future wasn't in the audiovisual sector. And that's when I started my path in digital marketing. Show less