Mar Portabella
Strategic & Business Development at Raventós i Blanc- Claim this Profile
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English Native or bilingual proficiency
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French Professional working proficiency
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Spanish Native or bilingual proficiency
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Catalan Native or bilingual proficiency
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Bio
Shuchi Sarkar
I had the pleasure of having Mar on my team for two years, when I was heading Global Marketing for HP's graphic solution business. It was a time of intense transformation in the business and marketing. We were moving away from a very traditional, non-measurement and events driven approach to becoming insights and customer driven, strategic, measurement oriented, digital and social led and content first approach. Mar readily embraced this approach, learning new skills and driving them through the organization as a change-agent. She worked extrememly hard and transformed herself as a marketer as well as doing the painful work of getting the business unit folks on board and earning their respect as a partner and not an order-taker. She did that in a very positive, level-headed way and celebrating small and big victories and learning all the way. She is a great collaborator, team-player and effective communicator. I wish Mar all the very best in her next professional chapter.
Montserrat Petit
I had the chance to work with Mar while at HP. I was managing a marketing team of the WW Large Format Printing division and Mar was one of my team members. As a Project Manager for new product introductions, Mar became a highly valuable asset. Her attention to detail and sense of responsibility are above average. She is always very committed to deliver the tasks on time, every time. Mar works well both individually and in a team. She's very focused and always strives to get the job done. If there's one characteristic that stands out in Mar as a professional is that she is highly reliable. She works hard, is fully committed and always does what's expected (and even more).
Shuchi Sarkar
I had the pleasure of having Mar on my team for two years, when I was heading Global Marketing for HP's graphic solution business. It was a time of intense transformation in the business and marketing. We were moving away from a very traditional, non-measurement and events driven approach to becoming insights and customer driven, strategic, measurement oriented, digital and social led and content first approach. Mar readily embraced this approach, learning new skills and driving them through the organization as a change-agent. She worked extrememly hard and transformed herself as a marketer as well as doing the painful work of getting the business unit folks on board and earning their respect as a partner and not an order-taker. She did that in a very positive, level-headed way and celebrating small and big victories and learning all the way. She is a great collaborator, team-player and effective communicator. I wish Mar all the very best in her next professional chapter.
Montserrat Petit
I had the chance to work with Mar while at HP. I was managing a marketing team of the WW Large Format Printing division and Mar was one of my team members. As a Project Manager for new product introductions, Mar became a highly valuable asset. Her attention to detail and sense of responsibility are above average. She is always very committed to deliver the tasks on time, every time. Mar works well both individually and in a team. She's very focused and always strives to get the job done. If there's one characteristic that stands out in Mar as a professional is that she is highly reliable. She works hard, is fully committed and always does what's expected (and even more).
Shuchi Sarkar
I had the pleasure of having Mar on my team for two years, when I was heading Global Marketing for HP's graphic solution business. It was a time of intense transformation in the business and marketing. We were moving away from a very traditional, non-measurement and events driven approach to becoming insights and customer driven, strategic, measurement oriented, digital and social led and content first approach. Mar readily embraced this approach, learning new skills and driving them through the organization as a change-agent. She worked extrememly hard and transformed herself as a marketer as well as doing the painful work of getting the business unit folks on board and earning their respect as a partner and not an order-taker. She did that in a very positive, level-headed way and celebrating small and big victories and learning all the way. She is a great collaborator, team-player and effective communicator. I wish Mar all the very best in her next professional chapter.
Montserrat Petit
I had the chance to work with Mar while at HP. I was managing a marketing team of the WW Large Format Printing division and Mar was one of my team members. As a Project Manager for new product introductions, Mar became a highly valuable asset. Her attention to detail and sense of responsibility are above average. She is always very committed to deliver the tasks on time, every time. Mar works well both individually and in a team. She's very focused and always strives to get the job done. If there's one characteristic that stands out in Mar as a professional is that she is highly reliable. She works hard, is fully committed and always does what's expected (and even more).
Shuchi Sarkar
I had the pleasure of having Mar on my team for two years, when I was heading Global Marketing for HP's graphic solution business. It was a time of intense transformation in the business and marketing. We were moving away from a very traditional, non-measurement and events driven approach to becoming insights and customer driven, strategic, measurement oriented, digital and social led and content first approach. Mar readily embraced this approach, learning new skills and driving them through the organization as a change-agent. She worked extrememly hard and transformed herself as a marketer as well as doing the painful work of getting the business unit folks on board and earning their respect as a partner and not an order-taker. She did that in a very positive, level-headed way and celebrating small and big victories and learning all the way. She is a great collaborator, team-player and effective communicator. I wish Mar all the very best in her next professional chapter.
Montserrat Petit
I had the chance to work with Mar while at HP. I was managing a marketing team of the WW Large Format Printing division and Mar was one of my team members. As a Project Manager for new product introductions, Mar became a highly valuable asset. Her attention to detail and sense of responsibility are above average. She is always very committed to deliver the tasks on time, every time. Mar works well both individually and in a team. She's very focused and always strives to get the job done. If there's one characteristic that stands out in Mar as a professional is that she is highly reliable. She works hard, is fully committed and always does what's expected (and even more).
Experience
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Raventós i Blanc
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Spain
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Beverage Manufacturing
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1 - 100 Employee
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Strategic & Business Development
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Nov 2020 - Present
• Development of the Vision and Mission of the brand and the different projects • CRM creation and implementation • Responsible for the development of the Sales & Marketing strategy of the premium product line • Responsible for the development of the Marketing strategy for both OFF and ON Trade • In charge of the Hospitality team • Development of the Vision and Mission of the brand and the different projects • CRM creation and implementation • Responsible for the development of the Sales & Marketing strategy of the premium product line • Responsible for the development of the Marketing strategy for both OFF and ON Trade • In charge of the Hospitality team
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HP
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Azerbaijan
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Online Media
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WW Strategic & Planning Marketing Manager - Large Format
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2017 - May 2020
• Develop the WW Marketing Strategy and Planning for the campaigns . Acting as the go-to partner to all cross functional stakeholders, facilitating alignment between Business unit, Global Marketing and Regional Marketing leads. • Lead the creative development of all the different campaign assets • Partner with international agencies to prepare and develop creative design • Manage dedicated WW Marketing budget to create, develop and implement
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WW New Product Introduction - Marketing Manager Large Format Graphics
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Jun 2013 - 2017
• Manage, define, and execute WW NPI Marketing launch plan and strategy• Communicate and coordinate regional launch plans • Develop WW launch plan using 360º marketing mix, including digital and paid social media, PR, telemarketing and co-marketing• Develop both online and offline marketing assets• Manage creative agencies from concept to execution
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Customer Reference Program Manager
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Sep 2010 - Jun 2013
• Develop WW customer success stories to help promote HP´s products• Partner with creative agencies to develop written case studies and videos• Identification of new projects with potential customers • Promotion of customer wins both in HP´s landing pages and social media
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Account Manager Magnum Photos
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Jan 2008 - Sep 2010
• Develop events with regional teams to create awareness and preference • Responsible for internal and external communication of the events
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Esade
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Spain
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Higher Education
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700 & Above Employee
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Project Manager
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Sep 2007 - Dec 2007
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Between the Flags
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Retail
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1 - 100 Employee
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Sales Manager
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Jan 2007 - Sep 2007
Responsible for coordinating a shop, supervising the order, warehouse control, and direct sales. Responsible for coordinating a shop, supervising the order, warehouse control, and direct sales.
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Program Manager
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Feb 2004 - Jan 2007
• Responsible for the development, coordination and communication of the summer camps • Direct sales of the summer camp • Responsible for the identification of new summer camps WW • Responsible for the development of the marketing material (brochures, web page, emailing) • Responsible for the development, coordination and communication of the summer camps • Direct sales of the summer camp • Responsible for the identification of new summer camps WW • Responsible for the development of the marketing material (brochures, web page, emailing)
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Education
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2002 - 2005
ESCI-UPF
Comercio Internacional -
2011 - 2011
ESIC Business & Marketing School
Social Media channels: Digital revolution – Tools and trends for the communication on social media, Social Media channels -
1999 - 2002
Universitat Pompeu Fabra
Business Adminsitration -
2002 - 2002
Université Paris 13
Bachelor's degree, Business Administration and Management, General
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