Mar Panzano

Marketing & E-commerce Sales at ROTOM ESPAÑA, S.L.U.
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Contact Information
Location
Spain, ES
Languages
  • Español Native or bilingual proficiency
  • Inglés Full professional proficiency

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Sara Palacios Ramos

Todos los equipos deberían tener a alguien como Mar. Es tremendamente trabajadora y responsable pero sobre todo ejemplifica maravillosamente lo que es el trabajo en equipo. Siempre pone el énfasis en lo positivo y las críticas siempre son hechas con afán de mejorar y desde el punto de vista más constructiva posible. Es rápida aprendiendo y muy inteligente, así como una persona absolutamente resolutiva.

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Experience

    • Spain
    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • Marketing & E-commerce Sales
      • Apr 2022 - Present

      • Management of the e-commerce team to support the fulfilment of KPI's and achieve online shop sales targets. • Development and implementation of e-commerce strategy to improve performance. • Identification of new programmes to improve sales and website performance. • Management in the areas of e-fulfilment, logistics and customer service (B2C). • Development and optimisation of business processes and communication channels to improve customer service levels and business performance. • Responsible for user experience UX. • Driving customer reviews on Google and Trustedshop. • Design, manage and implement database growth strategies for newsletters and social media. • Reduce online returns and baskets. • Increase online sales. • Editor of all online content. • Create online promotional offers and monitor their success rate. • Analysis of commercial performance, using analytical tools. • Reporting on all analytics including sales, traffic and KPI's. Show less

    • Spain
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Head of Communication & Community Manager
      • Sep 2019 - Apr 2022

      - Planning, management and control of all the activity of the entity in the field of communication - Management of the identity and online reputation, generating content around the organisation and the respective customers - Design of graphic materials for the identity - Search engine optimisation - Monitoring and design of Google Analytics and social network analytics reports - Analysis and optimisation of online content - Creation of content for blogs: article writing, search for partnerships... - Audiovisual content editing - Text writing: e-mails, newsletters, publications on social networks, articles or posts... All of this with the respective keywords. - Management and maintenance of social networks: brand presence in networks, interpretation of results to create reports that reflect the effectiveness of the strategy, interaction with customers/partners/companies. Show less

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Marketing and Communication Department Officer
      • Jul 2018 - Jul 2019

      - Planning, management and control of all the organisation's activity in the field of communication. - Management of social networks, creating content around the organisation. - Preparation of events, talks, workshops, webinars,... - Creation, publication and optimisation of online content - SEO/SEM positioning - Online conversion optimisation - Online identity and reputation management - Strategies for lead generation and follow-up - Layout of sales, communication and competition dossiers - Development and layout of visual identity programmes Show less

    • Spain
    • Architecture and Planning
    • 1 - 100 Employee
    • Marketing and Communication Department Trainee
      • Jun 2018 - Sep 2018

      - Planning, management and control of all the organisation's activity in the field of communication. - Management of social networks, generating contents around the organisation - Design and implementation of external communication plans - Elaboration of a marketing plan - Preparation of meetings (research, protocol, support material,...) - Production of advertising photography - Planning and management of internal and external communications - Carrying out campaigns on social networks and other online media - Creation, publication and optimisation of online content - SEO/SEM positioning - Online conversion optimisation - Online identity and reputation management Show less

    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • Trainee student
      • Jul 2017 - Sep 2017
    • Spain
    • Real Estate
    • 1 - 100 Employee
    • Trainee student
      • Apr 2017 - Apr 2017

Education

  • Universidad San Jorge
    Advertising and Public Relations Degree, Public relations, advertising and applied communication
    2015 - 2019
  • Universidad de Zaragoza
    Master of Education - MEd, Education
    2020 - 2021

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