Mar Martin
Insights Manager at Telefónica- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
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German Limited working proficiency
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Italian Professional working proficiency
Topline Score
Bio
Credentials
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edX Verified Certificate for Supply Chain and Logistics Fundamentals
edX
Experience
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Telefónica
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Spain
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Telecommunications
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700 & Above Employee
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Insights Manager
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2020 - Present
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Real Estate Investor
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2015 - Present
Acquisition of residential Real Estate achieving between 7% and 15% ROI in the rental market.- Market Research in the selected areas.- Analysis and Identification of suitable investment opportunities. - Purchase of assets, liaising with all the sources in the process.- Project management until the unit is ready to handover. Acquisition of residential Real Estate achieving between 7% and 15% ROI in the rental market.- Market Research in the selected areas.- Analysis and Identification of suitable investment opportunities. - Purchase of assets, liaising with all the sources in the process.- Project management until the unit is ready to handover.
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Independent Business Owner
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2016 - 2017
Develop a line of kid clothes focusing in sustainability. Produce, set-up the webshop, sell items online and wholesale within a short period of time. Develop a line of kid clothes focusing in sustainability. Produce, set-up the webshop, sell items online and wholesale within a short period of time.
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International Dual Career Network (IDCN)
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Switzerland
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Non-profit Organizations
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1 - 100 Employee
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Event and Measurement team Member
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2015 - 2015
Successfully plan and organize events for current members. Analysis of satisfaction surveys. Successfully plan and organize events for current members. Analysis of satisfaction surveys.
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Telefónica
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Spain
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Telecommunications
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700 & Above Employee
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Social Media Insight Manager
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2014 - 2015
Set up a monthly report that monitors the brand’s success in Internet (Social Media, Blogs) at a quantitative and qualitative level.Monitor the impact of the advertisements and promotions in traditional channels (TV, Radio).
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Business Insight Manager
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2010 - 2014
Key Project Leader supporting Business Units, with business strategic objectives and commercial planning, always embodying the voice of the consumer through data analysis. I have been involved in projects such as:- Daily analysis of data sets for new products, tariffs and customer satisfaction.- Coordinate research projects. In close cooperation with BU, define new Telco products designed to attract target groups. Qualitative-Quantitative-User Experience.- Proposal, design and leadership of project to know thoroughly the Franchise sector and support creating sales pitch for BU.- Analysis of companies with 10 to 100 employees and their needs in Telco with internal & external data.- Active part in a crisis multidisciplinary group within the company to face and solve internet complaints about our key product.- Support to Business Intelligence departments.
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Insights by Kantar
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United Kingdom
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Market Research
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700 & Above Employee
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Research Executive
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2008 - 2010
Manage broad-ranManage large research projects for global corporate clients (FCMG and Technology). I have been involved in projects such as:- Manging the Government’s broad-ranging project “IT in the Spanish Households” involving 7000 individuals and 3000 households.- Leadership at Vodafone’s project “Quality satisfaction in Europe”. Quick off and follow up. Stablishing a satisfaction level together with Vodafone UK, liaising with Units in other countries.- Understanding the behaviour and interests of Spain Youtube’s Users.- Global Samsung survey in Spain. Coordinating that Spanish questionnaire, field and data was aligned with Samsung Korea strategies. - Packaging and product test for FCMG brands.
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Russell Bedford International
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United Kingdom
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Accounting
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100 - 200 Employee
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Marketing Assistant
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2007 - 2008
Desk research in key countries and contacting potentials partners. Manage, maintain and update the firm’s website with marketing information and press releases.Provide daily administrative and consulting support to the Director of Marketing to achieve marketing objectives. Desk research in key countries and contacting potentials partners. Manage, maintain and update the firm’s website with marketing information and press releases.Provide daily administrative and consulting support to the Director of Marketing to achieve marketing objectives.
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University of Valencia
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Spain
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Higher Education
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700 & Above Employee
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International Relations Coordinator
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Sep 2004 - Jun 2005
Support the International Relations department to promote the Erasmus exchangeOrganise the first Erasmus Fair in CampusWelcome the foreigners Erasmus students at University Support the International Relations department to promote the Erasmus exchangeOrganise the first Erasmus Fair in CampusWelcome the foreigners Erasmus students at University
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ArcelorMittal
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Luxembourg
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Mining
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700 & Above Employee
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Purchase Assistant
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Jun 2004 - Sep 2004
Support the procurement department with bills from suppliers and to create tax and accounting reports for the different business units. Use of SAP. Support the procurement department with bills from suppliers and to create tax and accounting reports for the different business units. Use of SAP.
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ArcelorMittal
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Luxembourg
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Mining
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700 & Above Employee
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Financial Assistant
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Jun 2003 - Sep 2003
Support the procurement department with bills from suppliers and to create tax and accounting reports for the different business units. Use of SAP. Support the procurement department with bills from suppliers and to create tax and accounting reports for the different business units. Use of SAP.
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Education
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The London School of Economics and Political Science (LSE)
Real Estate Economics and Finance, Economics -
University of Valencia
Master's degree, Marketing Research -
University of Leicester
Bachelor of Business Administration (BBA), Economics -
University of Valencia
Bachelor of Business Administration (BBA)