María Martín Bronchal
Head of Paid Media || Account manager & SEM specialist at Semmantica- Claim this Profile
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Spanish Native or bilingual proficiency
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English Full professional proficiency
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French Limited working proficiency
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Catalan Professional working proficiency
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Bio
María Luis - SEM Manager
María es una persona increíble, con un sentido del equipo enorme. Llevamos año y medio trabajando juntas como SEM Manager y es una gran profesional que siempre está en continúa formación y mejora y además tiene constancia y determinación. Es una fortuna para cualquier empresa tener a una persona que transmita tan buen ambiente y sea tan apasionada por su trabajo.
Oswaldo Cáceres Hernández
María es una excelente profesional, con buena capacidad para trabajar bajo presión y dar soluciones a corto plazo. Es una persona productiva, responsable, confiable, comprometida, proactiva y dispuesta siempre a trabajar en equipo en busca de la excelencia. Tiene excelentes conocimientos en Google Ads. Su desempeño como Account manager, SEM specialist en Semmantica es impecable. ____________________________________________________ María is an excellent professional, with a good ability to work under pressure and provide short-term solutions. She is a productive, responsible, reliable, committed, proactive person and always willing to work as a team in search of excellence. She has excellent knowledge of Google Ads. Her performance as Account manager, SEM specialist at Semmantica is impeccable.
María Luis - SEM Manager
María es una persona increíble, con un sentido del equipo enorme. Llevamos año y medio trabajando juntas como SEM Manager y es una gran profesional que siempre está en continúa formación y mejora y además tiene constancia y determinación. Es una fortuna para cualquier empresa tener a una persona que transmita tan buen ambiente y sea tan apasionada por su trabajo.
Oswaldo Cáceres Hernández
María es una excelente profesional, con buena capacidad para trabajar bajo presión y dar soluciones a corto plazo. Es una persona productiva, responsable, confiable, comprometida, proactiva y dispuesta siempre a trabajar en equipo en busca de la excelencia. Tiene excelentes conocimientos en Google Ads. Su desempeño como Account manager, SEM specialist en Semmantica es impecable. ____________________________________________________ María is an excellent professional, with a good ability to work under pressure and provide short-term solutions. She is a productive, responsible, reliable, committed, proactive person and always willing to work as a team in search of excellence. She has excellent knowledge of Google Ads. Her performance as Account manager, SEM specialist at Semmantica is impeccable.
María Luis - SEM Manager
María es una persona increíble, con un sentido del equipo enorme. Llevamos año y medio trabajando juntas como SEM Manager y es una gran profesional que siempre está en continúa formación y mejora y además tiene constancia y determinación. Es una fortuna para cualquier empresa tener a una persona que transmita tan buen ambiente y sea tan apasionada por su trabajo.
Oswaldo Cáceres Hernández
María es una excelente profesional, con buena capacidad para trabajar bajo presión y dar soluciones a corto plazo. Es una persona productiva, responsable, confiable, comprometida, proactiva y dispuesta siempre a trabajar en equipo en busca de la excelencia. Tiene excelentes conocimientos en Google Ads. Su desempeño como Account manager, SEM specialist en Semmantica es impecable. ____________________________________________________ María is an excellent professional, with a good ability to work under pressure and provide short-term solutions. She is a productive, responsible, reliable, committed, proactive person and always willing to work as a team in search of excellence. She has excellent knowledge of Google Ads. Her performance as Account manager, SEM specialist at Semmantica is impeccable.
María Luis - SEM Manager
María es una persona increíble, con un sentido del equipo enorme. Llevamos año y medio trabajando juntas como SEM Manager y es una gran profesional que siempre está en continúa formación y mejora y además tiene constancia y determinación. Es una fortuna para cualquier empresa tener a una persona que transmita tan buen ambiente y sea tan apasionada por su trabajo.
Oswaldo Cáceres Hernández
María es una excelente profesional, con buena capacidad para trabajar bajo presión y dar soluciones a corto plazo. Es una persona productiva, responsable, confiable, comprometida, proactiva y dispuesta siempre a trabajar en equipo en busca de la excelencia. Tiene excelentes conocimientos en Google Ads. Su desempeño como Account manager, SEM specialist en Semmantica es impecable. ____________________________________________________ María is an excellent professional, with a good ability to work under pressure and provide short-term solutions. She is a productive, responsible, reliable, committed, proactive person and always willing to work as a team in search of excellence. She has excellent knowledge of Google Ads. Her performance as Account manager, SEM specialist at Semmantica is impeccable.
Credentials
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Curso Facebook & Instagram Ads
Cámara de Comercio, Industria y Servicios de ZaragozaNov, 2019- Nov, 2024 -
CAE: C1 level of English
Cambridge English Language AssessmentDec, 2018- Nov, 2024 -
Google Analytics Certified
GoogleSep, 2021- Nov, 2024 -
Google Display Network Cetification
GoogleSep, 2021- Nov, 2024 -
Google Mobile Certification
GoogleSep, 2021- Nov, 2024 -
Google Search Advertising Certification
GoogleSep, 2021- Nov, 2024 -
Google Shopping Fundamentals certification
GoogleSep, 2021- Nov, 2024 -
Google 360° Display and Video
GoogleApr, 2020- Nov, 2024 -
Google Ads fundamentals
GoogleJun, 2019- Nov, 2024
Experience
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Semmántica
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Spain
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Advertising Services
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1 - 100 Employee
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Head of Paid Media || Account manager & SEM specialist
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Sep 2022 - Present
- Responsible for the paid media team’s client delivery, retention and results.- Supporting the paid media team with client work and any performance challenges.- Maintaining selected high-profile client accounts including all communications and reporting- Improving and diversifying our paid media service offering.- Ensuring campaign successes are externally recognised. - Staying on top of emerging trends, making suggested improvements to related service offerings and keeping internal resources up to date. - Ensure industry best practices are met across the team. - Define new aspects of company's services, process changes and how these may work as part of an integrated approach across the business.- Be an acknowledged paid media expert in the company and in the wider digital industry.- Ensure paid media team members have relevant qualifications required to deliver success to our clients.- Keep track of and understand new technology developments and how they may impact our clients.- Assist with running beta and pilot projects with early stage service offerings in paid media.- Be available for client pitches when required, and work with our digital director and business development to develop pre sales activity to a high standard.
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Paid Media Specialist || SEM & Account manager
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Mar 2019 - Sep 2022
- Marketing Online PPC specialist. Specialised in Google Ads software. - Size of projects: 1.000€ - 60 k.€ monthly investment companies. - Different industries attended: retail, health, HR, tourism and education. - Proactively building and optimizing Google Ads Search, Shopping, Display, Remarketing and YouTube campaigns, to reach potential customers. - Monitoring and analyzing of campaign performance data to improve ROI, and reach the client´s KPIs.- Improving Google Ads campaign performance based in high level optimizations and buyer persona integrations. - Guiding users in formulating requirements; analyzes resulting user proposals and conducts feasibility studies. - Reviewing the system reports which are generated by Google Analytics and also analyzing and measuring keyword density, link management and search engine optimization statistics.- Daily weekly and monthly reporting created by Data Studio in order to improve communication with the client.-Other marketing online platforms: currently generating marketing strategies that combine both Google Ads and Social Ads.
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Cámara de Comercio, Industria y Servicios de Zaragoza
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Spain
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Information Services
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1 - 100 Employee
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Online marketing trainer
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Feb 2020 - Present
Profesora colaboradora del curso "Google Ads" impartido por Semmantica Comunicación en la promoción 2020 y 2021. Profesora colaboradora del curso "Google Ads" impartido por Semmantica Comunicación en la promoción 2020 y 2021.
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Universidad de Zaragoza
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Spain
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Education Management
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700 & Above Employee
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Online Marketing Trainer
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Jan 2020 - Present
Colaboradora del Máster electronic Business Administration (módulo Search Engine Marketing) impartido por la Universidad de Zaragoza en la promoción 2019-20 y 2020-21. Colaboradora del Máster electronic Business Administration (módulo Search Engine Marketing) impartido por la Universidad de Zaragoza en la promoción 2019-20 y 2020-21.
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TTEC
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United States
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Outsourcing and Offshoring Consulting
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700 & Above Employee
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Account manager, SEM specialist at Google Adwords.
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Oct 2017 - Sep 2018
- Adwords Account Strategist for SMB accounts of Spanish market. - Proactively building and optimizing Adwords Search, Display and YouTube campaigns, to reach Hispanic customers. - Monitoring and analyzing of campaign performance data to improve ROI, and reach the client´s KPIs. - Improving Google Adwords campaign performance based in high level optimizations and 2.0 marketing strategies. - Guiding users in formulating requirements; analyzes resulting user proposals and conducts feasibility studies. - Reviewing the system reports which are generated by Google Analytics and also analyzing and measuring keyword density, link management and search engine optimization statistics.
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Accenture
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Ireland
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Business Consulting and Services
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700 & Above Employee
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Online customer specialist at Google Adwords
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May 2017 - Sep 2017
- Technical supporting, troubleshooting and consulting to SMB which use Google AdWords in Spanish market. Also we manage other Google products such as AdWords Express, Google Analytics, Merchant Center and Google Shopping. - Technical supporting, troubleshooting and consulting to SMB which use Google AdWords in Spanish market. Also we manage other Google products such as AdWords Express, Google Analytics, Merchant Center and Google Shopping.
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AIESEC
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Canada
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Non-profit Organizations
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700 & Above Employee
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Internship
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Feb 2017 - Apr 2017
Professor at Spanish and English courses and individual lessons at UMCS and Polytechnica Lubelska. Professor at Spanish and English courses and individual lessons at UMCS and Polytechnica Lubelska.
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AMICHI
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Spain
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Retail Apparel and Fashion
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1 - 100 Employee
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Shop Assistant
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Jun 2016 - Dec 2016
-Stock control and management. -Assisting shoppers to find the goods and products they are looking for. -Being responsible for processing cash and card payments. -Stocking shelves with merchandise. -Answering queries from customers. -Reporting discrepancies and problems to the supervisor. -Giving advice and guidance on product selection to customers. -Balancing cash registers with receipts. -Dealing with customer refunds. -Keeping the store tidy and clean, this includes hovering and mopping. -Responsible dealing with customer complaints. -Working within established guidelines, particularly with brands. -Attaching price tags to merchandise on the shop floor. -Responsible for security within the store and being on the look out for shoplifters and fraudulent credit cards etc. Receiving and storing the delivery of large amounts of stock Keeping up to date with special promotions and putting up displays.
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MARYPAZ
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Retail Apparel and Fashion
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100 - 200 Employee
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Shop Assistant
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Jun 2015 - Jun 2016
-Stock control and management. -Assisting shoppers to find the goods and products they are looking for. -Being responsible for processing cash and card payments. -Stocking shelves with merchandise. -Answering queries from customers. -Reporting discrepancies and problems to the supervisor. -Giving advice and guidance on product selection to customers. -Balancing cash registers with receipts. -Dealing with customer refunds. -Keeping the store tidy and clean, this includes hovering and mopping. -Responsible dealing with customer complaints. -Working within established guidelines, particularly with brands. -Attaching price tags to merchandise on the shop floor. -Responsible for security within the store and being on the look out for shoplifters and fraudulent credit cards etc.
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AMICHI
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Spain
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Retail Apparel and Fashion
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1 - 100 Employee
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Shop Assistant
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Jun 2014 - Jun 2015
-Stock control and management. -Assisting shoppers to find the goods and products they are looking for. -Being responsible for processing cash and card payments. -Stocking shelves with merchandise. -Answering queries from customers. -Reporting discrepancies and problems to the supervisor. -Giving advice and guidance on product selection to customers. -Balancing cash registers with receipts. -Dealing with customer refunds. -Keeping the store tidy and clean, this includes hovering and mopping. -Responsible dealing with customer complaints. -Working within established guidelines, particularly with brands. -Attaching price tags to merchandise on the shop floor. -Responsible for security within the store and being on the look out for shoplifters and fraudulent credit cards etc.
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Sueños S.L
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Teruel, Spain
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Shop Assistant
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Jun 2012 - Aug 2012
Handle customer service encounters and stock replenishing duties for a Toys retail location. Toys sales associates often field customer questions and complaints about products, services, and store personnel. Sales associates. Often perform cleaning duties for management, such as light mopping, dusting, and restroom tidying, as well. Sales associates work with the manager to provide a satisfactory shopping experience to every customer. Handle customer service encounters and stock replenishing duties for a Toys retail location. Toys sales associates often field customer questions and complaints about products, services, and store personnel. Sales associates. Often perform cleaning duties for management, such as light mopping, dusting, and restroom tidying, as well. Sales associates work with the manager to provide a satisfactory shopping experience to every customer.
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Sueños S.L
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Teruel, Spain
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Shop Assistant
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Dec 2010 - Jan 2011
Handle customer service encounters and stock replenishing duties for a Toys retail location. Toys sales associates often field customer questions and complaints about products, services, and store personnel. Often perform cleaning duties for management, such as light mopping, dusting, and restroom tidying, as well. Sales associates work with the manager to provide a satisfactory shopping experience to every customer. Handle customer service encounters and stock replenishing duties for a Toys retail location. Toys sales associates often field customer questions and complaints about products, services, and store personnel. Often perform cleaning duties for management, such as light mopping, dusting, and restroom tidying, as well. Sales associates work with the manager to provide a satisfactory shopping experience to every customer.
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Education
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2010 - 2014
Universidad de Zaragoza
Bachelor's degree, Special Education and Teaching -
2016 -
Universidad Nacional de Educación a Distancia - U.N.E.D.
Master's degree, Education
Community
