Senior Account Executive

• Jun 2022 - Present

Account Executive

• Dec 2021 - Mar 2022

- Coordinate content campaign strategies for: Toyota Automotive, Dolex, Today condoms, Centrum and Chapstick. - Lead and guide creative teams for the development of campaigns - Support the implementation of the brand strategy in the company's digital channels. - Generate reports on metrics, campaign performance and creative content. Achievements: - Support for the increase in traffic of 2,000 Toyota Automotive account users - I generated more digital content in the accounts of Automotores Toyota and Gazoo Racing Colombia, achieving a greater reach in their publications and followers on the pages. Show less

Digital Leader

• Jan 2021 - Nov 2021

- Build and implement digital strategies for local stations: La Mega, RCN Radio, La Cariñosa and Rumba. - Analyze the competition, review the behavior of the company's products and scope monitoring. - Manage and plan the logistics of online and offline company events. Achievements: - Increase by 40% the reach per publication in each account, in addition to generating value in your content. - I got 18 new customers to advertise our products, thanks to the growth of our online community. Show less

Social Media-Manager

• Nov 2018 - Jan 2021

-Coordinate 360 ​​marketing strategies for clients: Tcherassi Hotels, Hotel Sophia, Casa Cochera del Gobernador, Hotel Santa Catalina, Hotel Holiday Inn and Colegio Biffi Cartagena and Cartagena Chamber of Commerce. - Manage email marketing campaigns for B2B and B2C clients, as well as in RRSS and Google Ads with budget management of up to 8,000 USD. -Support and advise designers on user experience in developing web pages and landing pages. Achievements: - Manage with 300,000 COP a total of 70 leads, closing 12 clients and generating income of $12,000. 000 COP in hotel reservations in a single campaign. - I managed to generate 100 new leads for Colegio Biffi Cartagena where 20 of them enrolled. Show less

Community Manager

• Jan 2018 - Oct 2018

- Generate and manage creative content for the social networks of clients Camacol Bolívar and Antonio Chamat Gynecology - Obstetrics. - Implement and analyze digital marketing campaigns according to the strategy developed by the marketing and communication area; RRSS, lead capture, online advertising. - PQR'S support, strategic management and customer support. Achievements: - In 3 months of managing Antonio Chamat's account, I managed to increase his online community by 300%, showing more visits to the profile and increasing his online reputation. - I achieved a 15% increase in unique users on the Camacol Bolívar page. Show less