María D. Espinosa Castañeda
Communications Manager at ECOLIFE Conservation- Claim this Profile
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Italian Limited working proficiency
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English Full professional proficiency
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Spanish Native or bilingual proficiency
Topline Score
Bio
Credentials
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Foundations of Project Management
GoogleMar, 2023- Nov, 2024 -
Marketing digital: Community Manager & Publicidad
CoderhouseSep, 2022- Nov, 2024 -
First Aid
Cruz RojaJun, 2022- Nov, 2024 -
Inbound marketing
HubSpot Academy
Experience
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ECOLIFE Conservation
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United States
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Non-profit Organizations
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1 - 100 Employee
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Communications Manager
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Sep 2019 - Present
- Develop and execute the organization's communications and public relations strategies to promote its environmental, social, and corporate governance (ESG) initiatives, fundraising campaigns, reforestation campaigns, and climate action events. - Plan and coordinate media relations activities, including outreach to journalists and media outlets, and secure top-tier regional, national, and international media coverage to raise the organization's profile and impact. - Create and curate engaging content, including press releases, blog posts, social media posts, and email newsletters, to drive awareness, engagement, and support for the organization's mission and initiatives. - Manage the organization's website and social media channels, including content creation, curation, and community management, to ensure consistent brand messaging and high-quality user experience. - Conduct market research and analyze communications performance data to track key performance indicators (KPIs) and optimize communications strategies for maximum impact. - Collaborate with cross-functional teams, including program managers, development officers, and external partners, to ensure alignment and integration of communications activities with broader organizational goals. - Successfully led the organization's fundraising campaigns, resulting in a 20% increase in donations and support from individual and corporate donors. - Spearheaded the development and launch of a new environmental education program, reaching over 1,500 students and community members across the region. - Designed and implemented a social media campaign that resulted in a 50% increase in social media followers and engagement with the organization's content. - Established and nurtured relationships with key media outlets and influencers, resulting in over 30 media mentions and interviews in top-tier national and international media. Show less
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cesod - laboratorio social
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Mexico
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Public Policy
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1 - 100 Employee
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Marketing Communications Manager
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Aug 2018 - Aug 2019
- Developed and executed comprehensive marketing and communications strategies to promote the organization's social impact initiatives and engage with target audiences. - Oversaw the planning and implementation of all marketing and communications activities, including social media, email marketing, content creation, branding, advertising, and media relations. - Successfully secured top-tier media coverage and increased the organization's visibility and brand awareness across digital and traditional media channels. - Created engaging and compelling content, including blog posts, press releases, social media posts, and email newsletters, to drive engagement and support for the organization's mission. - Managed the organization's website and social media channels, including content creation, curation, and community management, to ensure consistent brand messaging and high-quality user experience. - Conducted market research and analyzed marketing and communications performance data to track key performance indicators (KPIs) and optimize marketing and communications strategies for maximum impact. Coordinated with cross-functional teams, including program managers, development officers, and external partners, to ensure alignment and integration of marketing and communications activities with broader organizational goals. Show less
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KOI Group
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Telecommunications
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1 - 100 Employee
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Community Manager
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Jun 2018 - Aug 2018
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Zero | Comunicazione Integrata
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Italy
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Advertising Services
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1 - 100 Employee
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Communications Associate
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Jan 2018 - Jun 2018
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Social Media Marketing Specialist
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May 2016 - Jun 2018
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MAG Magazine
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Book and Periodical Publishing
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Content Strategist
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Mar 2015 - May 2016
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H&M
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Sweden
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Retail
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700 & Above Employee
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Sales Associate
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Mar 2014 - Mar 2015
Costume service. Costume service.
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Maxwell
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Advertising Services
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1 - 100 Employee
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Staff Reporter
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Feb 2013 - Mar 2014
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Bruno Gomez de la Cueva
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Mexico
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Professional Photographer
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Jan 2013 - Feb 2014
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Education
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Universidad de Málaga
Diploma of Education, Business/Corporate Communications -
Universidad Vasco de Quiroga, A.C.
Bachelor's degree, Communication and Media Studies -
Universidad Vasco de Quiroga, A.C.
Bachelor's degree, Communication and Media Studies -
Coursera
cours