María D. Espinosa Castañeda

Communications Manager at ECOLIFE Conservation
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Contact Information
us****@****om
(386) 825-5501
Location
Mexico City, Mexico, MX
Languages
  • Italian Limited working proficiency
  • English Full professional proficiency
  • Spanish Native or bilingual proficiency

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Credentials

  • Foundations of Project Management
    Google
    Mar, 2023
    - Nov, 2024
  • Marketing digital: Community Manager & Publicidad
    Coderhouse
    Sep, 2022
    - Nov, 2024
  • First Aid
    Cruz Roja
    Jun, 2022
    - Nov, 2024
  • Inbound marketing
    HubSpot Academy

Experience

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Communications Manager
      • Sep 2019 - Present

      - Develop and execute the organization's communications and public relations strategies to promote its environmental, social, and corporate governance (ESG) initiatives, fundraising campaigns, reforestation campaigns, and climate action events. - Plan and coordinate media relations activities, including outreach to journalists and media outlets, and secure top-tier regional, national, and international media coverage to raise the organization's profile and impact. - Create and curate engaging content, including press releases, blog posts, social media posts, and email newsletters, to drive awareness, engagement, and support for the organization's mission and initiatives. - Manage the organization's website and social media channels, including content creation, curation, and community management, to ensure consistent brand messaging and high-quality user experience. - Conduct market research and analyze communications performance data to track key performance indicators (KPIs) and optimize communications strategies for maximum impact. - Collaborate with cross-functional teams, including program managers, development officers, and external partners, to ensure alignment and integration of communications activities with broader organizational goals. - Successfully led the organization's fundraising campaigns, resulting in a 20% increase in donations and support from individual and corporate donors. - Spearheaded the development and launch of a new environmental education program, reaching over 1,500 students and community members across the region. - Designed and implemented a social media campaign that resulted in a 50% increase in social media followers and engagement with the organization's content. - Established and nurtured relationships with key media outlets and influencers, resulting in over 30 media mentions and interviews in top-tier national and international media. Show less

    • Mexico
    • Public Policy
    • 1 - 100 Employee
    • Marketing Communications Manager
      • Aug 2018 - Aug 2019

      - Developed and executed comprehensive marketing and communications strategies to promote the organization's social impact initiatives and engage with target audiences. - Oversaw the planning and implementation of all marketing and communications activities, including social media, email marketing, content creation, branding, advertising, and media relations. - Successfully secured top-tier media coverage and increased the organization's visibility and brand awareness across digital and traditional media channels. - Created engaging and compelling content, including blog posts, press releases, social media posts, and email newsletters, to drive engagement and support for the organization's mission. - Managed the organization's website and social media channels, including content creation, curation, and community management, to ensure consistent brand messaging and high-quality user experience. - Conducted market research and analyzed marketing and communications performance data to track key performance indicators (KPIs) and optimize marketing and communications strategies for maximum impact. Coordinated with cross-functional teams, including program managers, development officers, and external partners, to ensure alignment and integration of marketing and communications activities with broader organizational goals. Show less

    • Telecommunications
    • 1 - 100 Employee
    • Community Manager
      • Jun 2018 - Aug 2018

    • Italy
    • Advertising Services
    • 1 - 100 Employee
    • Communications Associate
      • Jan 2018 - Jun 2018

    • Social Media Marketing Specialist
      • May 2016 - Jun 2018

    • Book and Periodical Publishing
    • Content Strategist
      • Mar 2015 - May 2016

    • Sweden
    • Retail
    • 700 & Above Employee
    • Sales Associate
      • Mar 2014 - Mar 2015

      Costume service. Costume service.

    • Advertising Services
    • 1 - 100 Employee
    • Staff Reporter
      • Feb 2013 - Mar 2014

    • Professional Photographer
      • Jan 2013 - Feb 2014

Education

  • Universidad de Málaga
    Diploma of Education, Business/Corporate Communications
    2015 - 2016
  • Universidad Vasco de Quiroga, A.C.
    Bachelor's degree, Communication and Media Studies
    2012 - 2016
  • Universidad Vasco de Quiroga, A.C.
    Bachelor's degree, Communication and Media Studies
  • Coursera
    cours

Community

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