María Clara Rodríguez
Marketing Manager at Ostrichpillow®- Claim this Profile
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French Full professional proficiency
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English Full professional proficiency
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Spanish Native or bilingual proficiency
Topline Score
Bio
Credentials
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Unilever Marketing Foundation
UnileverMay, 2019- Oct, 2024 -
Google AdWords Certification
GoogleApr, 2017- Oct, 2024 -
IB Diploma
International BaccalaureateMay, 2011- Oct, 2024 -
DELF A1, A2, B1, B2
Centre international d'études pédagogiques (CIEP)
Experience
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Ostrichpillow®
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Spain
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Design Services
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1 - 100 Employee
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Marketing Manager
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Feb 2022 - Present
• Budget Management & Brand Expansion: Currently, I effectively manage and allocate the marketing budget while leading brand expansion into new markets. I am orchestrating marketing strategies to boost brand awareness across regions, resulting in significant revenue growth. • Cross-Channel Campaign Management: I oversee integrated marketing campaigns across various channels, including digital advertising, social media, email, and content creation, ensuring consistent brand messaging and increased engagement. • Market Research & Analysis: I conduct data-driven market research and competitor analysis to identify trends and growth opportunities, refining strategies for optimal ROI. • Team Leadership & Development: I currently manage and mentor a high-performing marketing team, promoting innovation and collaboration, resulting in team growth and increased productivity. • Partnership & Stakeholder Engagement: I cultivate strategic partnerships and maintain relationships with key stakeholders, collaborating on co-branded initiatives and mutual business objectives. Show less
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TUMAKEUP
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United States
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Media Production
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1 - 100 Employee
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Product Marketing Manager
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Dec 2019 - Feb 2022
• Responsible for the E-learning Product Innovation: taking a product from concept to launch, creating product roadmaps, driving UX decisions, and steering technical implementation. • Identify, plan and execute key strategic initiatives in alignment with business strategy. • Adjust channel mix, messaging and spend based on leading and lagging indicators and KPIs tied to cost of acquisition and revenue goals. • Manage digital ad platforms that will be used to attract, capture, and convert prospects into customers. • E-learning platforms and CRM responsible. Show less
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Unilever
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United Kingdom
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Manufacturing
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700 & Above Employee
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Product Marketing Innovation Lead - Disruptive Innovation’s Team
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Sep 2018 - Dec 2019
In charge of developing a new home care brand tailored for Millennial consumers: • Led the creation and development of the brand's portfolio, overseeing cross-functional teams, including R&D, Supply, Logistics, Sales, and Regulatory departments. • Conducted extensive market research and consumer analysis to gain deep insights into Millennial behavior and preferences. • Spearheaded product launches and market entry strategies in Argentina and neighboring South and Central American countries SOCO. • Provided regular monthly reports to the Vice President of Development and Expansion within Unilever's Professional Home Care Channel and Portfolio, ensuring seamless communication and alignment with corporate goals. Show less
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Senior Assistant Brand Manager Cif
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Apr 2017 - Nov 2018
• Contributed to the development and execution of CIF ́s Marketing Plan, Portfolio Development and Innovation. • Regular brand tracking information to monitor market and brand performance against KPI ́s.
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Anheuser-Busch InBev
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Ukraine
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Food and Beverage Services
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1 - 100 Employee
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Sales Analyst - On Premise Channel
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Jan 2016 - Apr 2017
• Account Management for Corona, Stella Artois and Patagonia brands. • Provide reports and dashboard analysis regarding sales, vendors and brands performance to management, account executives and other departments. • Account Management for Corona, Stella Artois and Patagonia brands. • Provide reports and dashboard analysis regarding sales, vendors and brands performance to management, account executives and other departments.
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Ford Motor Company
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United States
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Motor Vehicle Manufacturing
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700 & Above Employee
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Sales and Marketing Intern
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Jan 2015 - Aug 2015
• Account Management for top car dealers. • Perform Analysis of marketing and sales data for all car dealers across the country. • Account Management for top car dealers. • Perform Analysis of marketing and sales data for all car dealers across the country.
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Education
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Pontificia Universidad Católica Argentina
Bachelor in Business Administration -
Columbia University in the City of New York
Certification, Marketing -
ESDES Lyon Business School
Business Administration -
St. John's School
International Baccalaureate -
Lycée International de Saint Germain-en-Laye