Alejandra Arias
Communication Strategist & Content Creator at Velové Branding House- Claim this Profile
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English Professional working proficiency
Topline Score
Bio
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Experience
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Velové Branding House
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Colombia
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Design Services
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1 - 100 Employee
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Communication Strategist & Content Creator
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Apr 2019 - Present
• Crafted comprehensive verbal communication guidelines tailored to the specific needs of small and medium-sized enterprises. • Authored engaging and informative blog posts and executed email marketing campaigns focused on branding and design, incorporating SEO best practices. • Provided consulting services to enhance internal communication strategies, facilitating improved team dynamics and knowledge sharing. • Crafted comprehensive verbal communication guidelines tailored to the specific needs of small and medium-sized enterprises. • Authored engaging and informative blog posts and executed email marketing campaigns focused on branding and design, incorporating SEO best practices. • Provided consulting services to enhance internal communication strategies, facilitating improved team dynamics and knowledge sharing.
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Cinetix Group
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Colombia
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Computer and Network Security
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1 - 100 Employee
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Marketing Analyst
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Apr 2023 - Jul 2023
• Programmed and managed webinars, including sending invitations, coordinating guest speakers, and overseeing all logistical aspects. • Optimized the company's LinkedIn presence by implementing data-driven strategies enhanced brand visibility within the B2B market. • Developed and executed a comprehensive content strategy, aligning content creation with market trends and customer demands. • Programmed and managed webinars, including sending invitations, coordinating guest speakers, and overseeing all logistical aspects. • Optimized the company's LinkedIn presence by implementing data-driven strategies enhanced brand visibility within the B2B market. • Developed and executed a comprehensive content strategy, aligning content creation with market trends and customer demands.
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Universidad del Valle (CO)
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Colombia
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Higher Education
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700 & Above Employee
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Internal Communication Specialist
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Oct 2021 - Dec 2022
• Spearheaded the establishment of a communication office within the Faculty, developing and implementing strategic plans to enhance visibility and engagement. • Conducted journalistic coverage of events organized by academic programs, effectively disseminating information to stakeholders. • Collaborated with faculty leadership to design and execute communication strategies that showcased awards and research achievements, fostering increased recognition. • Spearheaded the establishment of a communication office within the Faculty, developing and implementing strategic plans to enhance visibility and engagement. • Conducted journalistic coverage of events organized by academic programs, effectively disseminating information to stakeholders. • Collaborated with faculty leadership to design and execute communication strategies that showcased awards and research achievements, fostering increased recognition.
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Community Manager
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Feb 2020 - Jan 2022
• Revamped the academy's brand identity by developing new visual guidelines and treatment, resulting in a more cohesive and appealing brand image. • Produced engaging social media content, including captivating posts and compelling copy for Instagram and Facebook, driving increased audience engagement. • Led the planning and execution of successful social media and communication campaigns, effectively promoting academy offerings and events. • Revamped the academy's brand identity by developing new visual guidelines and treatment, resulting in a more cohesive and appealing brand image. • Produced engaging social media content, including captivating posts and compelling copy for Instagram and Facebook, driving increased audience engagement. • Led the planning and execution of successful social media and communication campaigns, effectively promoting academy offerings and events.
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Education
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University of the Arts London
Master of Arts - MA, Innovation Management -
Universidad del Valle (CO)
Diseñadora Gráfica -
Universidad del Valle (CO)
Comunicadora Social, Periodista