Manzhen Yu

Global Sales Manager at Insta360
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Contact Information
Location
Shenzhen, Guangdong, China, CN
Languages
  • Chinese Native or bilingual proficiency
  • English Native or bilingual proficiency
  • Spanish Elementary proficiency

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Bio

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Credentials

  • Bachelor of Science in Business
    Indiana University Bloomington
    May, 2021
    - Sep, 2024

Experience

    • China
    • Computers and Electronics Manufacturing
    • 100 - 200 Employee
    • Global Sales Manager
      • Jun 2023 - Present

      - Experienced in selling to US reseller/distributor channels, with a deep understanding of the market and customer needs. - Skilled in building and maintaining strong relationships with partners, resulting in increased revenue and market share. - Experienced in selling to US reseller/distributor channels, with a deep understanding of the market and customer needs. - Skilled in building and maintaining strong relationships with partners, resulting in increased revenue and market share.

    • Hong Kong
    • Computers and Electronics Manufacturing
    • 1 - 100 Employee
    • Social Media Manager
      • Feb 2023 - May 2023
    • Singapore
    • Technology, Information and Internet
    • 300 - 400 Employee
    • Content Operator
      • Jun 2022 - Sep 2022

      • Content Operations: Produced and promoted course content on SHOPLINE Learning Platform, including recording courses, organizing materials, writing scripts, communicating with editors, publishing, and promoting courses. Created over 10 new courses, maintained a healthy content ecology and improved user incubation. • Web Optimization: Optimized the layout logic of both PC/PE web pages of SHOPLINE Learning Platform’s official website. Improved user experience by adding VIP page and optimizing user guidance based on user traffic data. • Channel Cooperation: Collaborated with 20+ online channels to increase new user acquisition. . Coordinated resources, communicated schedules and implemented actions such as streaming summits, collab courses, etc. Show less

    • Argentina
    • Online Audio and Video Media
    • Growth Marketer
      • Jan 2022 - Apr 2022

      • In-Feed Ad Promotion: Created 40+ scripts for TikTok in-feed ads by observing TikTok trends, leveraging competitor ads, and brainstorming. 88% of the scripts were accepted and produced, and 20% were turned into long-term ads based on CPA and CTR data. • KOL Collaboration: Established collaboration with North American influencers selected based on their fan count, fan base characteristic, engagement rate, etc. Individually responsible for content creation process, including drafting scripts, communicating schedules, and evaluating results. Show less

Education

  • Indiana University - Kelley School of Business
    Accounting and International Business, Freshman
    2017 - 2020
  • The Chinese University of Hong Kong, Shenzhen 香港中文大学(深圳)
    Master's degree, Marketing
    2021 - 2023

Community

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