Content Lead & Co-Partner

• May 2017 - Present

Strategic Social Media Management: content strategy, creation, and management across diverse social media platforms including Twitter, Facebook, and Instagram with monthly content calendars Creative Copy-writing: crafting captivating copy based on campaign objectives Design Direction: guiding design choices & ensuring design coherence Scripting & Directing Video Content Creation Performance Marketing Asset Development: collaborating closely with the digital marketing team, translating data-driven insights into impactful Ad Creatives Overseeing Blog Pages: producing well-written articles while refining existing content for enhanced engagement Email Marketing Strategy: formulating comprehensive strategies in collaboration with the Email Marketing team, delivering content that aligns with precise specifications Influencer Marketing: coordinating Influencer Marketing campaigns, expanding brand reach and credibility Maintaining brand identity & voice: ensuring the preservation of brand tonality and design coherence across all communication channels and content formats Show less

Content Lead & Co-Partner

• Jun 2022 - Jul 2023

Content Creation & Design Direction for Print Collaterals: Welcome Book, Menus, Room Chargesheets & Brochures Content Creation & Design Direction for Event, Workshops & Retreat Collaterals: Posters, Social Media Ad Creatives & Information Brochures Influencer Marketing Management: Scouting for creators with matching target audiences Strategizing for, communicating & directing desired deliverables Managing all touch-points to ensure that the creator has the perfect shoot settings to create desirable content Brand Partnerships: executing Brand Collaborations with businesses that have the same target audiences Strategic Social Media Management Creative Copy-writing & Design Direction Show less

Content Lead

• Mar 2021 - Jul 2022

SEO-driven Blog Pages: writing blogs that are between 2k to 3k words and creating interesting infographics for the same Building & Marketing Digital Products: collaborating with the UI/UX team to build digital products based on user trends and analytics; marketing them on various platforms like IG, Pinterest & Twitter Pinterest strategy: curating visually appealing content that fostered an engaged user base & building strategies based on performance metrics Influencer Marketing & Management: scouting for & collaborating with content creators; organizing 5-7 day content trips; coordinating between cab companies, hotels and activities providers to create the perfect shoot settings for the creators Video & Static Content Creation: shooting travel-centric content for use on various platforms like website, IG & Twitter Leveraging UGC: reaching out to users of our products to generate marketing content E-mail marketing: coordinating with the e-mail marketing team to create flows based on different target audiences and their specific interests; executing high-impact e-mail marketing campaigns focusing on opening rates, achieving a remarkable 45% opening rate by optimizing content, subject lines, and delivery timing Researching & analysing Competitor Performance Monitoring & leveraging trends Strategic Social Media Management Creative Copy-writing & Design Direction Show less

Customer Relationship Executive

• Mar 2016 - Jun 2016

Business Intern

• Mar 2015 - Mar 2016