Experience

Flying Saucer

• India
• Media Production
• 1 - 100 Employee

• Associate Producer

  • May 2022 - Present



White Rivers Media

• India
• Internet Publishing
• 300 - 400 Employee

• Associate Producer

  • Apr 2021 - May 2022

  - Worked collaboratively with HODs, from ideation to completion of TVCs & DVCs, for brands including Realme, 5paisa, Liberty General Insurance, Dizo Tech, Tiger Balm, BKT Tires, Ludo King, Sindenim, Gatsby India- Managed budgeting & negotiations with various partners, vendors & creators- Planned & organised production schedules- Shoot supervision & Post-production coordination - Additionally, worked as Line Producer & Executive Producer for budget projects

• Senior Account Executive

  • Aug 2019 - Apr 2021

  - Planned and implemented digital/marketing strategies for clients Alt Balaji, mid-day, Copper Chimney, Nikhil Gandhi, amongst others- Provided a road map that orchestrated all relevant digital channels and tactics (i.e. websites, networking on social media, SEO, media/blogger outreach, video content, etc.) into one actionable plan- Interface between the client and all the internal departments (creative/ design/ digital/web development/production)- Relevant market/category research and analysis about the client's industry with regular research and provided strategic inputs to move the client ahead of the curve Show less



Crosshairs Communication

• Public Relations and Communications Services
• 1 - 100 Employee

• Social Media Consultant

  • May 2018 - Oct 2018

  - Created, curated and managed social media campaigns for clients including Olaplex, Cornitos, Giovani, Azaya, Balmain, Natio and others - Implemented a content editorial calendar, to manage content and plan specific, timely marketing campaigns - Monitored trends in social media tools, channels, design and strategy - Managed the creative and content team, by overseeing their work and offering guidance or direction - Created, curated and managed social media campaigns for clients including Olaplex, Cornitos, Giovani, Azaya, Balmain, Natio and others - Implemented a content editorial calendar, to manage content and plan specific, timely marketing campaigns - Monitored trends in social media tools, channels, design and strategy - Managed the creative and content team, by overseeing their work and offering guidance or direction



Windchimes Communications

• India
• Online Audio and Video Media
• 1 - 100 Employee

• Social Media Executive

  • Oct 2017 - Mar 2018

  - Created engaging & innovative content for regularly scheduled posts to promote brand-focused messages across various social media platforms - Monitored and developed reports on competitor activity for Organic India & ITC Hotels - Led Online Reputation Management for ITC Hotels & Organic India - Created engaging & innovative content for regularly scheduled posts to promote brand-focused messages across various social media platforms - Monitored and developed reports on competitor activity for Organic India & ITC Hotels - Led Online Reputation Management for ITC Hotels & Organic India



The Economic Times

• India
• Technology, Information and Internet
• 700 & Above Employee

• Intern

  • Jan 2017 - Apr 2017

  - Tracked relevant updates for retail and E-commerce market in India and updated the portal - Sourced relevant content from Press Releases and edited articles for upload - Managed and curated the Economic Times’ retail specific web-portal - ET Retail through the Content Management System to maximize daily views - Obtained comprehensive responsibility for the performance of the ET Retail portal - Tracked relevant updates for retail and E-commerce market in India and updated the portal - Sourced relevant content from Press Releases and edited articles for upload - Managed and curated the Economic Times’ retail specific web-portal - ET Retail through the Content Management System to maximize daily views - Obtained comprehensive responsibility for the performance of the ET Retail portal



Feministaa Media Pvt. Ltd.

• New Delhi Area, India

• Web Content Writer

  • Oct 2016 - Dec 2016

  - Sourced content through reporting on various conferences and events - Edited interviews for the annual magazine focusing on Women Leadership - Edited regular content for uploading on Feministaa’s web portal - Sourced content through reporting on various conferences and events - Edited interviews for the annual magazine focusing on Women Leadership - Edited regular content for uploading on Feministaa’s web portal



News24

• India
• Broadcast Media Production and Distribution
• 200 - 300 Employee

• Web Content Writer

  • Feb 2015 - Jul 2015

  - Part of the Convergence Department of the News24 channel - Sourced and edited entertainment and lifestyle news content - Edited and uploaded news for the channel’s website - Part of the Convergence Department of the News24 channel - Sourced and edited entertainment and lifestyle news content - Edited and uploaded news for the channel’s website