Experience

Independent Documentary Movie Productions

• Movies, Videos, and Sound
• 1 - 100 Employee

• Filmmaker

  • Jan 2017 - Present

  Apart from freelance work (ad, promos, pitch video etc.), have conceptualised, shot & edited for my own production - a series, to document my personal experiences with people & communities, that offers a peak into different viewpoints and lifestyles. - Dealing with complex interconnected issues related to development, education, environment, migration, jobs etc. - Presenting them in a visually compelling, thought provoking and empathetic narrative - Liaison with various stakeholder groups to get accurate objective information as well as nuanced subjective views on the matter - Managing all technical and financial resources to enable their judicious use for the sake of the project - Learning the craft through hands on experience while engaging directly with subjects on the ground by way of winning their trust through dialogue, discussions and participation-cum- observation of daily activities Working with people, rather than on them. Skills acquired: #video production #communications #sustainable living #creative #community engagement #social awareness Show less



Hysteria stores: e-commerce/offline retail

• Co-Founder, CEO

  • Jun 2010 - May 2016

  “Bootstrapped a pop-culture lifestyle brand serving up awesome fan merchandise” 15+ people employed |300,000+ hysterical fans |peak revenue of $500,000 a year |3 cities 6 stores 1 website With a modest seed capital, grew the business to 50X over a period of just a few years with a consistent month on month growth Set up a supply chain for more than 35 product categories (Apparel, Accessories and Artwork) with close to 1500 SKUs from countries like USA, China, UK, Netherlands, Indonesia etc. Developed and managed www.hysteriaonline.com and got acquainted with every aspect of the online business in India including third party marketplaces like Flipkart, Snapdeal and Paytm Re-engineered the brand to keep it relevant over the years, resulting in it being featured in various publications like India Today & YourStory Product diversification by introducing new categories like Movies, TV Shows, football etc., new product development by making own line of products. Spearheaded the Market penetration/expansion strategy by opening company-owned-company-operated stores intra and inter city. Hired and managed a team of more than 15 employees Improved Gross profit margin from industry standard 35% to 43% in 2014 & 55% in 2015 by introducing own line of products in product portfolio: Doubling their share in a year Diversified core offline business into a robust online sales & affiliate network - 40% contribution to Net sales in 2015 ($150,000) from just 10% in 2013 Acquired close to 300,000 customers by planning & executing SEM & SMM campaigns alongside on-ground participations in annual trade fairs & big ticket events Relentless customer focus leading to 70-80% retention rates (monthly repeat buyers) via emailers, loyalty programs, pre-orders & exclusives Skills acquired: #business dev. #strategizing #SCM #offline/online marketing #operational planning #product mgmt. #concept dev. Show less



Tata Tea - Janaagraha online campaign

• Regional Coordinator - North India

  • Oct 2008 - May 2009

  An initiative to urge youth to vote by facilitating voter registrations online, providing background details on candidates & raising awareness via online/offline forums prior to national elections’09 - 447,603 unique visitors and more than 100,000 users registered online as 1st time voters within 70 days of its launch. Recruited, organized and led a team of close to 150 volunteers - Process planning, time & resource allocation, budgeting and execution to meet target KRAs: candidate profiling interviews, press meetings, events, website registrations - Planned & executed a rock festival at Pragati Maidan as part of The Shut Up and Vote Tour by Thermal & a Quarter. Set up and ran voter registration booths at North campus colleges & others in NCR all via the volunteer network. Also interviewing & making questionnaire responses of candidates available online. Skills acquired: #social_cause #community_development #teambuilding #public_speaking #brand_marketing #crowdsourcing Show less



Kotak Mahindra Bank

• India
• Banking
• 700 & Above Employee

• Senior Manager - Retail liabilities

  • Jun 2007 - Aug 2008

  Senior Manager- Priority channel (2007-08) On campus recruitment for growing Kotak Mahindra banks retail liabilities channel by acquiring & augmenting investment portfolios of HNI clients for building branch book, servicing clients through CRM systems & conducting research on portfolios of fund houses to best advise clients - Collected highest insurance premium in all-India batch of 2007 for 4th Qtr 2007-08 - Grew book to $3.7 mil from scratch, spread over 135 HNI clients Skills acquired: #client_servicing #prospecting #portfolio_planning #CRM #sales #relationship_building Show less