Gerente regional de ventas

• Aug 2023 - Present

Sales Manager

• Aug 2021 - Mar 2023

• As an account manager, plan and execute the sell in and sell out for Claro, Movistar, and CNT Ecuador accounts in compliance with the business objective. • Create a strategy for each operator and retail channel, which may include call centers, online shops, warehouses, and physical points of sale. • Managing the full ecosystem of the channel, including inventory, forecasting, pricing, and marketing. • Managing a 23-person nationwide sales force. Accomplishment: • Keep Movistar's sales at US$4.2MM year over year and place the brand in the Top 3 in the market in 2022. • Objectives Opening Claro as a account-new channel and placing the brand in the Top 3 in the first half of 2022 for the channel Claro Retail. Show less

Independent Project Manager

• Mar 2019 - Jul 2021

• Development and implementation of digital marketing and annual communication plan initiatives. • VIP project management for upscale customers in targeted marketing that focuses on client KPIs. • Digital precision marketing campaign analysis, planning, and execution. • Coordinating initiatives and projects from both internal and external sources. • Making and organizing sales budgets. • Define the organization's objectives and goals. • The hiring, picking, and training of the sales team. • Projects for sales and trade marketing coordination. • Managing a 40-person nationwide sales force. Show less

Trade Manager

• Mar 2018 - Mar 2019

• According to the objectives and commercial and marketing strategy currently in use at the organization, the development of sales channels and support activities for sales are accomplished. • Management of the budget in collaboration with the Purchasing department. • Managing a 30-person nationwide sales force. • Create trade marketing strategies for the channels in order to boost sales and contribute to profit margin goals. • Create point-of-sale marketing event efforts. • Provide training to sales and POS staff. • Tracking marketing activity and product competition. • Create, plan, and track marketing initiatives for distribution channels. • Arrange and manage substitution teams while maximizing resources. • Budget management for trade marketing. • Create, carry out, and evaluate brand actions (events, displays, and places). • Organize interactions with advertising agencies. • Managing a 28-person nationwide sales force. Show less

Supervisor trade marketing

• Aug 2013 - Mar 2018

• Attention to reporting to Miami, Panama, and Ecuador. • Internal area and operator budgets. • Branding management at events and points of sale. Branded Couch at high-end launch events. • Budget and balance management for the area. • Coordinating BTL efforts. • Creating and implementing incentives. • Sales exceeded compliance in 2014 by 140%. • The Best Best Practice from 2014 to 2015 received an award in Panama. • In 2017, sales were 175% overcompliant. • Managing a 26-person nationwide sales force. Show less