Manuel Reyes
Marketing Manager at AB&R® (American Barcode and RFID)- Claim this Profile
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English Native or bilingual proficiency
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Bio
Credentials
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Marketing Tools: Automation
LinkedInOct, 2023- Oct, 2024 -
B2B Content Marketing Strategy: SEO Writing
LinkedInAug, 2023- Oct, 2024 -
B2B Marketing on LinkedIn
LinkedInAug, 2023- Oct, 2024 -
Leadership Mindsets
LinkedInAug, 2023- Oct, 2024
Experience
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AB&R® (American Barcode and RFID)
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Manager
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Mar 2023 - Present
Developed full-funnel digital marketing solutions and media strategies that drive AB&R's marketing attributed pipeline and achieved business outcomes across multiple channels. Created, present and manage diverse digital strategies (lead generation) that aligned to specific business objectives. Execute comprehensive media programs that utilize a variety of channels including programmatic, social, PPC/SEM, content syndication, OTT, etc. Lead as part of the company's management team. Managed… Show more Developed full-funnel digital marketing solutions and media strategies that drive AB&R's marketing attributed pipeline and achieved business outcomes across multiple channels. Created, present and manage diverse digital strategies (lead generation) that aligned to specific business objectives. Execute comprehensive media programs that utilize a variety of channels including programmatic, social, PPC/SEM, content syndication, OTT, etc. Lead as part of the company's management team. Managed AB&R's marketing operations practice (internal and for clients) including CRM, marketing automation systems (NetSuite, Pardot, Marketo, etc.) and strategy. Managed workflow for multiple projects with various timelines, resources (internal and external) and varied client relations. Provided leadership and expertise to drive/inform long term strategy and vision for digital marketing (Google. website, social, native, video, email, etc.) and interactive initiatives. Worked with cross-functional teams (designers, developers, account services, strategy) to effectively manage and execute the development of digital marketing projects from assets and web properties to fully integrated campaigns and media/advertising strategies. Show less Developed full-funnel digital marketing solutions and media strategies that drive AB&R's marketing attributed pipeline and achieved business outcomes across multiple channels. Created, present and manage diverse digital strategies (lead generation) that aligned to specific business objectives. Execute comprehensive media programs that utilize a variety of channels including programmatic, social, PPC/SEM, content syndication, OTT, etc. Lead as part of the company's management team. Managed… Show more Developed full-funnel digital marketing solutions and media strategies that drive AB&R's marketing attributed pipeline and achieved business outcomes across multiple channels. Created, present and manage diverse digital strategies (lead generation) that aligned to specific business objectives. Execute comprehensive media programs that utilize a variety of channels including programmatic, social, PPC/SEM, content syndication, OTT, etc. Lead as part of the company's management team. Managed AB&R's marketing operations practice (internal and for clients) including CRM, marketing automation systems (NetSuite, Pardot, Marketo, etc.) and strategy. Managed workflow for multiple projects with various timelines, resources (internal and external) and varied client relations. Provided leadership and expertise to drive/inform long term strategy and vision for digital marketing (Google. website, social, native, video, email, etc.) and interactive initiatives. Worked with cross-functional teams (designers, developers, account services, strategy) to effectively manage and execute the development of digital marketing projects from assets and web properties to fully integrated campaigns and media/advertising strategies. Show less
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Creatively Fresh
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United States
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Graphic Design
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Founder & Creative Professional
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Oct 2015 - Mar 2023
Creatively Fresh is an online strategic creative studio where we grow brands people love, for people and companies that are changing how the world works. Dedicated, innovative and self-motivated professional with 15 years of progressive experience within the graphic design, branding, marketing and creative industries. Motivated by the challenge to build, maintain, and create an image/brand that is most genuine to you. There are many tools utilized when bringing your brand to… Show more Creatively Fresh is an online strategic creative studio where we grow brands people love, for people and companies that are changing how the world works. Dedicated, innovative and self-motivated professional with 15 years of progressive experience within the graphic design, branding, marketing and creative industries. Motivated by the challenge to build, maintain, and create an image/brand that is most genuine to you. There are many tools utilized when bringing your brand to life. An expanding knowledge of Adobe Illustrator, Photoshop, WordPress, and various web applications are only fragments of what accents our creative process. Proactively we will precisely create, manage, and teach you all aspects behind your brands image all with an ability to easily grasp and put into application new ideas, concepts, methods and technologies all while ensuring high quality proofs to guarantee all responsibilities in a timely and professional manner. Show less Creatively Fresh is an online strategic creative studio where we grow brands people love, for people and companies that are changing how the world works. Dedicated, innovative and self-motivated professional with 15 years of progressive experience within the graphic design, branding, marketing and creative industries. Motivated by the challenge to build, maintain, and create an image/brand that is most genuine to you. There are many tools utilized when bringing your brand to… Show more Creatively Fresh is an online strategic creative studio where we grow brands people love, for people and companies that are changing how the world works. Dedicated, innovative and self-motivated professional with 15 years of progressive experience within the graphic design, branding, marketing and creative industries. Motivated by the challenge to build, maintain, and create an image/brand that is most genuine to you. There are many tools utilized when bringing your brand to life. An expanding knowledge of Adobe Illustrator, Photoshop, WordPress, and various web applications are only fragments of what accents our creative process. Proactively we will precisely create, manage, and teach you all aspects behind your brands image all with an ability to easily grasp and put into application new ideas, concepts, methods and technologies all while ensuring high quality proofs to guarantee all responsibilities in a timely and professional manner. Show less
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Exstax
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United States
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Alternative Medicine
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1 - 100 Employee
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Director of Marketing & Digital Media
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Jan 2022 - Dec 2022
Developed, designed, and managed EXSTAX brand identity while establishing market presence and brand awareness in various medical and recreational cannabis states like Arizona, Nevada & Oklahoma. Directed the EXSTAX executive team introduction into the cannabis industry while facilitating industry relationships and business opportunities during a period of expansion and adherence. Developed, designed, and managed EXSTAX brand identity while establishing market presence and brand awareness in various medical and recreational cannabis states like Arizona, Nevada & Oklahoma. Directed the EXSTAX executive team introduction into the cannabis industry while facilitating industry relationships and business opportunities during a period of expansion and adherence.
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ABLA
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United States
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Architecture and Planning
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1 - 100 Employee
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Marketing Coordinator
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May 2021 - Jan 2022
Worked closely with ABLA leadership and firm Partnerships to streamline Marketing Efforts, Promote the firm’s Culture, and Coordinate Special Events. Designed, Maintained & Updated firms Marketing Collateral such as ABLA Website, Brochures, Portfolios, and Qualifications Packets; Preparation of Proposals/RFPs and RFQs. Worked closely with ABLA leadership and firm Partnerships to streamline Marketing Efforts, Promote the firm’s Culture, and Coordinate Special Events. Designed, Maintained & Updated firms Marketing Collateral such as ABLA Website, Brochures, Portfolios, and Qualifications Packets; Preparation of Proposals/RFPs and RFQs.
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Mint Cannabis
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United States
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Alternative Medicine
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1 - 100 Employee
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Marketing Manager/Creative Services
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Feb 2020 - Jan 2021
Directed, Conceptualized, Planned, Implemented & Maximized all Marketing Initiatives and Media Assets for BRIGHTROOT LLC Brands including: SofaKing Edibles, WTF Extracts, The Vault Flower, The Mint Cafe, and Dr. Green Thumbs MMJ Certifications. Directed & Supported Market Research & Analysis, AZDHS Compliance Standards, Promotional Strategies & Content Development. Directed, Conceptualized, Planned, Implemented & Maximized all Marketing Initiatives and Media Assets for BRIGHTROOT LLC Brands including: SofaKing Edibles, WTF Extracts, The Vault Flower, The Mint Cafe, and Dr. Green Thumbs MMJ Certifications. Directed & Supported Market Research & Analysis, AZDHS Compliance Standards, Promotional Strategies & Content Development.
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Nirvana Center Dispensaries
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United States
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Alternative Medicine
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1 - 100 Employee
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Director of Marketing/Creative Services
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Apr 2016 - Jan 2020
**Conceptualized, Designed and Implemented the 2017 Re-Branding for Nirvana Center Dispensary.** As Marketing Director at Nirvana Center Dispensaries, I was responsible for conceptualizing, planning, and implementing all Nirvana Center Marketing Initiatives and Media Assets. This position required strong organizational, communication, management and creative skills with attention to detail and excellent time management. Day to Day task included management of all CRM… Show more **Conceptualized, Designed and Implemented the 2017 Re-Branding for Nirvana Center Dispensary.** As Marketing Director at Nirvana Center Dispensaries, I was responsible for conceptualizing, planning, and implementing all Nirvana Center Marketing Initiatives and Media Assets. This position required strong organizational, communication, management and creative skills with attention to detail and excellent time management. Day to Day task included management of all CRM platforms such as: • Leafly, Slick Text, Mail Chimp Biotrack, social media & Website Maintenance • Coordinating & Executing Weekly E-mails and Daily Text Messaging Campaigns with Marketing Manager • Content Curation, Scheduling & Engagement for social media & Bi-Monthly Blog • Coordinate and execute photoshoots • Assisted in managing and maintain brand voice and serve as a brand advocate across all channels. • Quarterly and Annual Promotional & Budget Planning Directed the creative process from Creative Concept to Completion for all In-Store Activations & Signage and Interior Design. Duties also translate marketing objectives into clear Creative Strategies, Profitability, Deliverables, Timelines and Budgets. Show less **Conceptualized, Designed and Implemented the 2017 Re-Branding for Nirvana Center Dispensary.** As Marketing Director at Nirvana Center Dispensaries, I was responsible for conceptualizing, planning, and implementing all Nirvana Center Marketing Initiatives and Media Assets. This position required strong organizational, communication, management and creative skills with attention to detail and excellent time management. Day to Day task included management of all CRM… Show more **Conceptualized, Designed and Implemented the 2017 Re-Branding for Nirvana Center Dispensary.** As Marketing Director at Nirvana Center Dispensaries, I was responsible for conceptualizing, planning, and implementing all Nirvana Center Marketing Initiatives and Media Assets. This position required strong organizational, communication, management and creative skills with attention to detail and excellent time management. Day to Day task included management of all CRM platforms such as: • Leafly, Slick Text, Mail Chimp Biotrack, social media & Website Maintenance • Coordinating & Executing Weekly E-mails and Daily Text Messaging Campaigns with Marketing Manager • Content Curation, Scheduling & Engagement for social media & Bi-Monthly Blog • Coordinate and execute photoshoots • Assisted in managing and maintain brand voice and serve as a brand advocate across all channels. • Quarterly and Annual Promotional & Budget Planning Directed the creative process from Creative Concept to Completion for all In-Store Activations & Signage and Interior Design. Duties also translate marketing objectives into clear Creative Strategies, Profitability, Deliverables, Timelines and Budgets. Show less
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Copperstate Farms
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United States
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Retail
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1 - 100 Employee
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Media/Marketing Manager - Sol Flower Wellness Center & Cafe
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Mar 2019 - Nov 2019
**Conceptualized, Innovated & Maintained Sol Flower's Brand Identity & Interior Designs with Copperstate Farms Board of Directors** As the Media & Marketing Manager for Sol Flower Wellness Center & Cafe I was responsible for Conceptualizing, Planning, Managing and Implementing of all Sol Flowers Marketing Initiatives and Media Assets. This position required strong organizational, communication, and creative skills with a keen attention to detail and excellent time management… Show more **Conceptualized, Innovated & Maintained Sol Flower's Brand Identity & Interior Designs with Copperstate Farms Board of Directors** As the Media & Marketing Manager for Sol Flower Wellness Center & Cafe I was responsible for Conceptualizing, Planning, Managing and Implementing of all Sol Flowers Marketing Initiatives and Media Assets. This position required strong organizational, communication, and creative skills with a keen attention to detail and excellent time management skills. Day to day task included but not limited to: • Social Media Content Calendar, • CRM Management for platforms such as TREEZ, Leafly, Avochato, Dutchie, Social Media & Website • Coordinating & Executing Weekly E-mails and Daily Text Messaging Campaigns • Content Curation, Design, Scheduling & Engagement for Social Media & Bi-Monthly Blog • Coordinate and execute Product & Lifestyle Photo-shoots • Assisted in managing and maintain brand voice and served as a brand advocate across all channels. • Bi-weekly status meetings with PR agency • Quarterly and annual promotional planning At Sol Flower we created an “Inclusive” Cannabis Community, Empowering Wellness for all. Live life to the fullest, Live With SOL. Show less **Conceptualized, Innovated & Maintained Sol Flower's Brand Identity & Interior Designs with Copperstate Farms Board of Directors** As the Media & Marketing Manager for Sol Flower Wellness Center & Cafe I was responsible for Conceptualizing, Planning, Managing and Implementing of all Sol Flowers Marketing Initiatives and Media Assets. This position required strong organizational, communication, and creative skills with a keen attention to detail and excellent time management… Show more **Conceptualized, Innovated & Maintained Sol Flower's Brand Identity & Interior Designs with Copperstate Farms Board of Directors** As the Media & Marketing Manager for Sol Flower Wellness Center & Cafe I was responsible for Conceptualizing, Planning, Managing and Implementing of all Sol Flowers Marketing Initiatives and Media Assets. This position required strong organizational, communication, and creative skills with a keen attention to detail and excellent time management skills. Day to day task included but not limited to: • Social Media Content Calendar, • CRM Management for platforms such as TREEZ, Leafly, Avochato, Dutchie, Social Media & Website • Coordinating & Executing Weekly E-mails and Daily Text Messaging Campaigns • Content Curation, Design, Scheduling & Engagement for Social Media & Bi-Monthly Blog • Coordinate and execute Product & Lifestyle Photo-shoots • Assisted in managing and maintain brand voice and served as a brand advocate across all channels. • Bi-weekly status meetings with PR agency • Quarterly and annual promotional planning At Sol Flower we created an “Inclusive” Cannabis Community, Empowering Wellness for all. Live life to the fullest, Live With SOL. Show less
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Harvest Health & Recreation, Inc.
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United States
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Alternative Medicine
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1 - 100 Employee
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Contract Graphic Designer
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Oct 2016 - Jan 2018
Worked directly with Urban Greenhouse Dispensary (UGD) Marketing Director to strategically design customized Online, Digital and Printed media graphics for both Dispensary and In-House branded products. Worked directly with Urban Greenhouse Dispensary (UGD) Marketing Director to strategically design customized Online, Digital and Printed media graphics for both Dispensary and In-House branded products.
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Heasley & Partners, Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Creative Coordinator
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Sep 2015 - Oct 2016
Branding Graphic Design Layout Typography Brand Identity Corporate Identity Packaging Designs Logo Design If you wonder where the edge is—or if you find it—you’ll find Manuel there. He is always exploring the new frontiers of where your brand can go. Manuel contributes to the HEART&MIND Branding process by expanding the boundaries and reminding us what the breaks are for when speeding down the creative highway. Once we’ve discovered your heart, developed your… Show more Branding Graphic Design Layout Typography Brand Identity Corporate Identity Packaging Designs Logo Design If you wonder where the edge is—or if you find it—you’ll find Manuel there. He is always exploring the new frontiers of where your brand can go. Manuel contributes to the HEART&MIND Branding process by expanding the boundaries and reminding us what the breaks are for when speeding down the creative highway. Once we’ve discovered your heart, developed your message and established your image, around here, there’s no shortage of big ideas and Manuel helps make them possible. From the State of Arizona Travel Website to Green Gate London Superfoods Manuel is behind the scenes, motivated by the challenge to bring big ideas to life for your brand. Show less Branding Graphic Design Layout Typography Brand Identity Corporate Identity Packaging Designs Logo Design If you wonder where the edge is—or if you find it—you’ll find Manuel there. He is always exploring the new frontiers of where your brand can go. Manuel contributes to the HEART&MIND Branding process by expanding the boundaries and reminding us what the breaks are for when speeding down the creative highway. Once we’ve discovered your heart, developed your… Show more Branding Graphic Design Layout Typography Brand Identity Corporate Identity Packaging Designs Logo Design If you wonder where the edge is—or if you find it—you’ll find Manuel there. He is always exploring the new frontiers of where your brand can go. Manuel contributes to the HEART&MIND Branding process by expanding the boundaries and reminding us what the breaks are for when speeding down the creative highway. Once we’ve discovered your heart, developed your message and established your image, around here, there’s no shortage of big ideas and Manuel helps make them possible. From the State of Arizona Travel Website to Green Gate London Superfoods Manuel is behind the scenes, motivated by the challenge to bring big ideas to life for your brand. Show less
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Freelance Graphic Designer
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May 2004 - Aug 2016
Dedicated, innovative and self-motivated professional with 10+ years of progressive experience within the graphic design, branding, marketing and creative industries. Motivated by the challenge to build, maintain, and create an image/brand that is most genuine to you. There are many tools utilized when bringing your brand to life. An expanding knowledge of Adobe Illustrator, Photoshop, WordPress, and various web applications are only fragments of what accents our creative process. … Show more Dedicated, innovative and self-motivated professional with 10+ years of progressive experience within the graphic design, branding, marketing and creative industries. Motivated by the challenge to build, maintain, and create an image/brand that is most genuine to you. There are many tools utilized when bringing your brand to life. An expanding knowledge of Adobe Illustrator, Photoshop, WordPress, and various web applications are only fragments of what accents our creative process. Proactivley we will preciseley create, manage, and teach you all aspects behind your brands image all with an ability to easily grasp and put into application new ideas, concepts, methods and technologies all while ensuring high quality proofs to guarantee all responsibilities in a timely and professional manner. Show less Dedicated, innovative and self-motivated professional with 10+ years of progressive experience within the graphic design, branding, marketing and creative industries. Motivated by the challenge to build, maintain, and create an image/brand that is most genuine to you. There are many tools utilized when bringing your brand to life. An expanding knowledge of Adobe Illustrator, Photoshop, WordPress, and various web applications are only fragments of what accents our creative process. … Show more Dedicated, innovative and self-motivated professional with 10+ years of progressive experience within the graphic design, branding, marketing and creative industries. Motivated by the challenge to build, maintain, and create an image/brand that is most genuine to you. There are many tools utilized when bringing your brand to life. An expanding knowledge of Adobe Illustrator, Photoshop, WordPress, and various web applications are only fragments of what accents our creative process. Proactivley we will preciseley create, manage, and teach you all aspects behind your brands image all with an ability to easily grasp and put into application new ideas, concepts, methods and technologies all while ensuring high quality proofs to guarantee all responsibilities in a timely and professional manner. Show less
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Education
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2007 - 2009
Collin College
Associate of Arts - AA, Design and Visual Communications, General -
2003 - 2007
Rialto High School
H.S. Diploma, General Studies
Community
