Experience

IndieAd.Tech

• Head of AdTech & Programmatic Advertising

  • Sep 2021 - Present

  • Betreuung von Agenturen und Direktkunden aus verschiedenen Branchen bzgl. Display und Programmatic Advertising Bedürfnissen• Teamkoordination für die Konzeption, das Setup und die Umsetzung von gezielten Programmatic Advertising Kampagnen sowie Channel-Mix für Branding, Performance und Retargeting• Unterstützung und Tests von Tracking und Tag Management • Steuerung, Qualitätskontrolle und Anleitung bzgl. Skalierung und Optimierung der Kampagnen• Auswertungen, Reporting und Präsentation der Kampagnenergebnisse• Bewertung und Empfehlung von neuen technischen Lösungen und neuen Partnerschaften• Trends- und Wettbewerbbeobachtung der Digitalbranche

• Programmatic Advertising Specialist

  • Aug 2019 - Aug 2021

  • Media planning, setup and optimization of online and offline advertising campaigns• Media buying and RTB• Building audience targeting• Development of strategies for scaling the programmatic activities• Tracking and reporting• Analysis of campaign results• Advice and support for customers and internal stakeholders



Déesse International GmbH

• Germany
• Wholesale

• MARKETING SPECIALIST

  • Mar 2012 - Jul 2019

  • Development and implementation of concepts for business strategy, digital processes and advertising campaigns • Online analysis in marketing and sales • Identifying business requirements and developing UX processes in web shop with SAP interface • Webshop and website administration • Project management: interactive catalogue for mobile devices, photo shootings for advertising campaigns • Organising product launches and customer events • Customer service • Development and implementation of concepts for business strategy, digital processes and advertising campaigns • Online analysis in marketing and sales • Identifying business requirements and developing UX processes in web shop with SAP interface • Webshop and website administration • Project management: interactive catalogue for mobile devices, photo shootings for advertising campaigns • Organising product launches and customer events • Customer service



okapi studio

• Hong Kong
• Retail Art Supplies
• 1 - 100 Employee

• PROTOTYPE ARCHITECTURE FOR MOBILE APPS - FREELANCER

  • Nov 2011 - Mar 2012

  • Market research • Development of wireframes and storyboards • Prototyping mobile apps with focus on usability • Market research • Development of wireframes and storyboards • Prototyping mobile apps with focus on usability



LiveCOM - LIVE COMMUNICATIONS SRL

• ONLINE MARKETING SPECIALIST

  • Oct 2007 - Mar 2012

  • SEO – search engine optimisation • Strategic concept development for online marketing and PR • Administration of business portals and websites • Customer service • SEO – search engine optimisation • Strategic concept development for online marketing and PR • Administration of business portals and websites • Customer service



Déesse AG

• France
• Advertising Services
• 1 - 100 Employee

• INTERNSHIP

  • Jun 2006 - Oct 2006

  • Assistance in marketing, finance and accounting • Assistance in marketing, finance and accounting



Tehnoton SA Iasi

• Romania
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• INTERNSHIP

  • Mar 2005 - May 2005

  • Assistance in logistics and accounting • Assistance in logistics and accounting