Experience

UM London
• United Kingdom
• Advertising Services
• 100 - 200 Employee
• Communications Director

  • May 2022 - Present


Starcom

• Australia
• IT Services and IT Consulting
• 1 - 100 Employee

• Account Director - Europe

  • Nov 2021 - Apr 2022

  Visa Team Visa Team


Havas Lynx Group
• United Kingdom
• Advertising Services
• 300 - 400 Employee
• Campaign Manager

  • Aug 2021 - Nov 2021


Wavemaker

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Display Account Manager

  • Jul 2017 - Aug 2021

  • Clients: P&O, Cunard, Reuters, Huawei, BMW, MINI, ABF Foods, Church&Dwight • Digital Display and Social • Previous channels: Print, OOH, Radio and PPC • Current working knowledge of GA and AdWords, while presently working on my GA360, Google Ads Search, Measurement and Display Certifications • Leading relationships with key day-to-day client, partner agencies and media partners • Leading the accurate management of all digital budgets and ensuring that all bookings are entered accurately onto the online billing system • Ensuring the successful and accurate trafficking, reporting, optimisation and analysis of digital campaigns with the support of two Account Executives and one Apprentice • Able to analyse and optimise creatives and audience selection for campaigns based on report learnings • Strong, compelling and strategic media planning and buying that delivers against client goals • Responsibility for all client deliverables for both Brand and DR campaigns • Ensuring effective rate negotiation for campaign activity (in support of existing client or GroupM trading agreements) • Leading the workload management of juniors through successful time management and prioritisation • Nurturing their professional development, including appraisal and professional growth plans • ACHIEVEMENTS: On Huawei, since joining the team in March 2020: - Reduced errors across the account, - Improved campaign performance overall, - Improved team digital scores from clients. Show less



Telegraph Media Group

• Newspaper Publishing
• 1 - 100 Employee

• Media Planner

  • Oct 2014 - Jun 2017

  ● Part of the Media Team, which worked as an internal media agency ● Focusing on strategy, media plans, execution of campaigns and reporting for the Travel, Events and Shop verticals within the Commerce team (segment worth £15m per year) ● Working on digital and print display advertising for both branding and DR campaigns ● Adhering to campaign budgets while concentrating on the requirements of the different clients in line with their objectives ● Working to the following KPIs: CTR%, print space yield and ROI fulfilment, prioritising placements accordingly ● Briefing external media agency on OOH, VOD, social media and programmatic activity ● Managing and recommending optimisations to increase CTR to help achieve revenue objectives. Using Krux and other targeting tools to improve segmentation and campaign performance ● ACHIEVEMENTS: - CTR% increase on Travel from 0.05% to 0.11% in six months; - developed new reporting sheet to track the usage of media inventory on a weekly basis against financial targets allowing complete visibility for all stakeholders; - increased Be : Fit Event ticket sales by 25% yoy; - opened conversation with the online officer to coordinate strategies; - built yearly schedules for magazines; - built yearly Events master calendar. Show less



Three Floor Fashion

• Retail Apparel and Fashion

• Global Marketing Manager

  • Apr 2014 - Jul 2014

  ● Shaping the global marketing of this young womenswear brand ● Creating concepts, briefs and copy for email newsletters ● Developing and managing the yearly and seasonal social media plans ● Building relationships with affiliates in the UK and internationally to increase brand awareness ● Monitoring sales activity and brand presence on mobile and traditional social media (Facebook, Twitter, Instagram, Weibo and Pinterest) ● Managing the graphic designer and two interns, assigning workload and monitoring their performance ● ACHIEVEMENT: increased Instagram followers by 27% (29k to 40k) in three months. Show less



Dressing for Dinner

• United Kingdom
• Events Services

• Blog Founder/Writer

  • Aug 2011 - Jul 2014

  • http://dressing4dinner.com/ • Writing regularly about thoughts, personal experiences, interviews and observations on fashion and food • After only about a year from its creation, Dressing for Dinner already has 250 followers and a daily hit count of up to 2,200. • http://dressing4dinner.com/ • Writing regularly about thoughts, personal experiences, interviews and observations on fashion and food • After only about a year from its creation, Dressing for Dinner already has 250 followers and a daily hit count of up to 2,200.



Esoteric Luxury

• Social Media Content Manager (Part-time)

  • Jan 2014 - Apr 2014

  • Helping to launch this new jewellery business looking after their social media outlets • Researching and creating regular posts for the company’s official Facebook, Twitter, Pinterest and Instagram platforms • Creating a monthly production schedule for Facebook and blog • Ensuring relevant content is on-brand and in line with the company's vision and values. • Helping to launch this new jewellery business looking after their social media outlets • Researching and creating regular posts for the company’s official Facebook, Twitter, Pinterest and Instagram platforms • Creating a monthly production schedule for Facebook and blog • Ensuring relevant content is on-brand and in line with the company's vision and values.



PR Newswire (now Cision)

• Press Release Editor

  • May 2011 - Mar 2014

  ● Creator and curator of the fashion and beauty PR Newswire Twitter page @PRNEFashion (since May 2013), scheduling its daily content ● Curator of the new food PR Newswire Twitter page @PRNEFood (since August 2013) ● Focusing mostly on fashion, lifestyle and cosmetics releases for accounts such as ASOS, Marc Jacobs, Balenciaga, TOPSHOP, Burberry, Bottega Veneta, M∙A∙C, GOOP and Estée Lauder ● Readership of over 8m people worldwide, including 550,000 journalists throughout PR Newswire for Journalists (PRNJ). ● ACHIEVEMENTS: - launched the new fashion and beauty PR Newswire Twitter page @PRNEFashion; - presented the first PR Newswire event in Italy incrementing the Italian company business by 20% and winning a high number of new customers. Show less



Kings Chelsea Magazine

• Fashion Editorial Contributor

  • Mar 2012 - Jun 2012

  • Contributing to the launch of luxury magazine Kings Chelsea, a publication aimed at the VIP residents of the Kings and Chelsea areas • Calling in products for shoots and building relationships with various designer and luxury product houses, such as House of Harlow 1960 and Stella McCartney • Researching travel and lifestyle features • Attending designer press previews • Helping raise awareness of the magazine by writing a press release and sending it to the appropriate agencies and listings • Looking after the beauty editorial cupboard. Show less



HWA Text and Data Management

• United Kingdom
• Book and Periodical Publishing

• Production Editor

  • Aug 2009 - Jul 2011

  • Managing the department workflow and creating annual production schedules • Managing a team of two copyeditors, a typesetter and a proofreader and creating annual production schedules • Managing the production of four academic journals and a yearly publication (Advertising Works, International Journal of Advertising, International Journal of Market Research, Journal of Advertising Research and World Economics) • Subediting and proofreading articles for hard-copy and online publication when needed • Creating html pages of all articles on DreamWeaver to upload onto www.warc.com • Carrying out active management of all three Editorial Manager websites used. Show less



EMMA interactive

• United Kingdom
• Business Consulting and Services

• Freelance Journalist

  • Jun 2009 - Jul 2010

  • Receiving two lifestyle and fashion topics per week to research and write about, researching and gathering information about the given topics on UK and international web pages • Writing articles in English to be published onto the magazine website • Adhering to weekly deadlines and given word limit. • Receiving two lifestyle and fashion topics per week to research and write about, researching and gathering information about the given topics on UK and international web pages • Writing articles in English to be published onto the magazine website • Adhering to weekly deadlines and given word limit.



Euromoney Institutional Investors plc, MBR

• Editorial Assistant

  • Aug 2008 - May 2009

  • Working on 17 monthly and weekly B2B magazines • Copyediting articles elaborating the data supplied by the analysts on InDesign and Word • Creating production schedules monitoring on the dates given by the different editorial teams • Being in charge of the transfer of all publications online • Training editors in the use of web-based Content Management Systems (CMS) • Liaising with the printers and sending them weekly and monthly publications • Project managing the online magazine Metal Trends Index “from cradle to grave”. Show less



Euro London

• Staffing and Recruiting

• Multilingual Consultant

  • Sep 2007 - Jul 2008

  • Assessing candidate suitability for vacancies with regards to qualifications, skills and experience and interviewing applicants to test their language skills. • Assessing candidate suitability for vacancies with regards to qualifications, skills and experience and interviewing applicants to test their language skills.



Vittorio Dell'Aquila

• Freelance Translator

  • Dec 2006 - Jun 2007

  (during university studies) Translating a document about linguistics from Italian into English. (during university studies) Translating a document about linguistics from Italian into English.



Magazine MAREA

• Freelance Interpreter

  • Apr 2006 - May 2006

  Simultaneous and consecutive interpreting for passive and active French, English and Italian languages at the series of international meetings “La libertà delle donne è civiltà” (“Women’s freedom is civilisation”). Simultaneous and consecutive interpreting for passive and active French, English and Italian languages at the series of international meetings “La libertà delle donne è civiltà” (“Women’s freedom is civilisation”).