Co-Founder

• Sep 2021 - Present

Marketing Manager

• Sep 2022 - Apr 2023

- Consolidated the brand image and values across all channels resulting on a unique and attractive image that communicates the school’s life and values to the public. - Successfully created and implementar a B2B strategy to reach agencies on each market. The strategy resulted on not only 12 new signed partnerships but recurring students from these. - Successfully developed a new paid media strategy where we spread the budget on different channels and different target audiences resulting… Show more - Consolidated the brand image and values across all channels resulting on a unique and attractive image that communicates the school’s life and values to the public. - Successfully created and implementar a B2B strategy to reach agencies on each market. The strategy resulted on not only 12 new signed partnerships but recurring students from these. - Successfully developed a new paid media strategy where we spread the budget on different channels and different target audiences resulting on 2.1 ROI on total ad spend. - Decreased the cost per lead on 30% thanks to the appealing, useful and fun content. We started generating leads through our organic traffic as well. - Lead team brainstorming and training sessions with all the business developers to share effective sales channels, tactics, etc. - Successfully developed a marketing strategy for each country hand in hand with each business developers. - Led weekly sales team meetings to share agents insights and adjust the strategy according to these All of these tasks resulted on an increase of students which allowed the school to duplicate the number of classes open. Show less - Consolidated the brand image and values across all channels resulting on a unique and attractive image that communicates the school’s life and values to the public. - Successfully created and implementar a B2B strategy to reach agencies on each market. The strategy resulted on not only 12 new signed partnerships but recurring students from these. - Successfully developed a new paid media strategy where we spread the budget on different channels and different target audiences resulting… Show more - Consolidated the brand image and values across all channels resulting on a unique and attractive image that communicates the school’s life and values to the public. - Successfully created and implementar a B2B strategy to reach agencies on each market. The strategy resulted on not only 12 new signed partnerships but recurring students from these. - Successfully developed a new paid media strategy where we spread the budget on different channels and different target audiences resulting on 2.1 ROI on total ad spend. - Decreased the cost per lead on 30% thanks to the appealing, useful and fun content. We started generating leads through our organic traffic as well. - Lead team brainstorming and training sessions with all the business developers to share effective sales channels, tactics, etc. - Successfully developed a marketing strategy for each country hand in hand with each business developers. - Led weekly sales team meetings to share agents insights and adjust the strategy according to these All of these tasks resulted on an increase of students which allowed the school to duplicate the number of classes open. Show less

Ejecutivo de marketing Latin America

• Nov 2021 - Aug 2022

- Developed the market entry strategy for the Latam market through an extensive benchmark and market analysis to define a target audience and key activities. - Successfully created and implemented a B2B marketing strategy to reach key partners that resulted on 4 key alliances with established companies in Miami and Colombia. - Successfully created and implemented a B2C marketing strategy. Through social media and Google Ads 70% of the leads generated were qualified and started a process… Show more - Developed the market entry strategy for the Latam market through an extensive benchmark and market analysis to define a target audience and key activities. - Successfully created and implemented a B2B marketing strategy to reach key partners that resulted on 4 key alliances with established companies in Miami and Colombia. - Successfully created and implemented a B2C marketing strategy. Through social media and Google Ads 70% of the leads generated were qualified and started a process with the sales agents. Show less - Developed the market entry strategy for the Latam market through an extensive benchmark and market analysis to define a target audience and key activities. - Successfully created and implemented a B2B marketing strategy to reach key partners that resulted on 4 key alliances with established companies in Miami and Colombia. - Successfully created and implemented a B2C marketing strategy. Through social media and Google Ads 70% of the leads generated were qualified and started a process… Show more - Developed the market entry strategy for the Latam market through an extensive benchmark and market analysis to define a target audience and key activities. - Successfully created and implemented a B2B marketing strategy to reach key partners that resulted on 4 key alliances with established companies in Miami and Colombia. - Successfully created and implemented a B2C marketing strategy. Through social media and Google Ads 70% of the leads generated were qualified and started a process with the sales agents. Show less

Latin America Sales Intern

• Jul 2020 - Dec 2020

-Generated weekly reports with sales results to generate short term sales strategies en conjunto con the Regional Managers and business intelligence team resulting on a 98% of budget execution on the first semester of 2021. -Managed sales agent’s administrative tasks and gathered sales insights to nurture the weekly sales reports. -Generated weekly reports with sales results to generate short term sales strategies en conjunto con the Regional Managers and business intelligence team resulting on a 98% of budget execution on the first semester of 2021. -Managed sales agent’s administrative tasks and gathered sales insights to nurture the weekly sales reports.