Customer Success Manager

• Jan 2023 - Present

Co Host

• Jun 2022 - Present

Programmatic Director

• Jun 2021 - Nov 2022

Head of Media Strategy

• Jun 2019 - Jun 2021

- Overseeing Media Buying strategy and execution across different channels for performance campaigns (CPA,CPL and CPI). - Executing media buying on programmatic, social media, adwords, push and native platforms. - Generating revenue for clients on specific KPIs. - Working with the Sales team to execute pitch proposals on digital strategy for direct clients. - Overseeing Media Buying strategy and execution across different channels for performance campaigns (CPA,CPL and CPI). - Executing media buying on programmatic, social media, adwords, push and native platforms. - Generating revenue for clients on specific KPIs. - Working with the Sales team to execute pitch proposals on digital strategy for direct clients.

Internet Marketing Consultant, Programmatic

• Jul 2018 - Jun 2019

- Responsible for overseeing all facets of programmatic media initiatives, including: media strategy and planning, campaign execution, account optimization, and in-depth analysis. - Manage tactical initiatives for the Client's business; maintains a focus that the deliverables and plans are in line with client's long-term goals - Oversee campaign execution, including: launch new initiatives, ensure campaigns achieve their KPIs, fill their full budget, and serve the correct creative assets. - Traffic creative assets to guarantee proper tracking of performance across multiple platforms (DoubleClick Manager, Amazon Advertising Platform, The Trade Desk) - Extract insight from campaign data, identify relevant trends and provide well developed recommendations to enhance and exceed overall programmatic marketing goals and objectives. - Demonstrate deep understanding of client goals in order to forecast budgets, create campaign structures and take complete ownership of multiple client accounts. - Stay up-to-date on industry and programmatic-specific trends and news - Compile client-facing reports and decks to illustrate campaign performance and how it relates to clients goals. - Complete ongoing training and certification programs for platforms relevant to programmatic campaigns - Actively participate in vendor meetings with current and potential partners.

Programmatic Media Manager for LATAM

• Jan 2018 - Jul 2018

- Responsible for managing, developing and driving UV's programmatic media strategy for all regional clients. - Maximize awareness of UV’s services using multiple media channels like: Facebook, Google AdWords, Programmatic DSPs (AdsMovil, Basis, DBM, Taboola, Yume among others) IMS Services to support immediate and long term business goals in a creative and cost effective manner. - Supervise performance, fraud and brand safety benchmarks - Manage and maintain media budgets along with implement authorized plans, media payments and purchase orders. - Plan with brand teams the optimization and investment budgets. - Identify opportunities and interpret new technologies along with consumer reaction. - Develop customized reports in Google Data Studio for our clientes, delivering key insights and metrics to facilitate transparency with our clients. - Analyze media research as well as translate research market data into strategic media plans for current clients and prospects. Clients: L'Oreal Group and Heineken

Head of Digital Strategy and Programmatic Team Lead

• Jun 2017 - Mar 2018

- Develop the Sales Planning department for all the different units of the group. - Own the RFP process for top national advertisers by creating strategic proposals in response to advertiser's goals, by having a clear understanding of client expectations and KPI’s. - Uncover and address client needs while highlighting the value and capabilities of Mediasur. - Lead operations team to ensure flawless campaign planning and execution as well as provide optimal client service support for assigned Advertisers and Agencies. - Interact with clients via in-person meetings, calls, email as needed - Verify inventory availability throughout the sales process - Create internal Orders and Insertion Orders and adhere to defined business processes - Communicate ad specifications and creative lead times to Advertisers/Agencies - Drive the pricing and negotiation strategy at opportunity level - Apply data/research to support Mediasur’s value proposition in client-facing recommendations. - Design case studies along with client services team - Identify upsell and partnership opportunities at RFP and account levels to increase revenue. - Act as liaison and consultant between Sales organization and operational departments to maximize potential campaigns' success - Lead product and programmatic trainings for Sales team and Client Services team.

Customer Success Manager

• Oct 2015 - Jun 2017

Provide dedicated Account Management service for Key Accounts. Daily monitoring of campaign execution. Resolve issues on a timely manner. Work cross-functionally within Sales and other organizations to drive revenue and increase customer satisfaction. Develop client insights, reporting, and analysis to present media plan results Provide dedicated Account Management service for Key Accounts. Daily monitoring of campaign execution. Resolve issues on a timely manner. Work cross-functionally within Sales and other organizations to drive revenue and increase customer satisfaction. Develop client insights, reporting, and analysis to present media plan results

Performance, Implementation Support Analyst for Google

• Oct 2014 - Oct 2015

Support in different topics to account managers and key customers in LATAM region. Provide high quality customer care to manage AdWords accounts, solve billing issues, implement ads, and advice on product knowledge to other teams. Support in different topics to account managers and key customers in LATAM region. Provide high quality customer care to manage AdWords accounts, solve billing issues, implement ads, and advice on product knowledge to other teams.