Head of Design

• Feb 2023 - Present

Teaching Faculty - Design Thinking

• Jan 2022 - Present

Senior Industrial Designer

• Mar 2022 - Feb 2023

Design Lead

• Jul 2019 - Feb 2023

I wholly-own and manage a Guangzhou-based industrial design studio, leading a team of 5 Chinese industrial designers and 1 account manager to develop industrial design projects in consumer electronics, bathware, ceramics, furniture, accessories, etc, for Chinese clients. INDUSTRIAL DESIGN: Develop a wide range of projects & designs with a focus on lighting, bathware & consumer electronics, etc. DESIGN MANAGEMENT: Lead a team of Chinese designers; Developed a studio from scratch w/ Chinese company Daye Design. BUSINESS DEVELOPMENT: Find new clients in China; Seek client’s feedback & implement changes to reach customer satisfaction. Show less

Design Teacher

• Jan 2017 - Jul 2021

Responding directly to the Creative Director, I designed the curriculum and delivered a number of design foundation classes to both design students and art teachers in Guangzhou, Shenzhen, Zhuhai (Guangdong) and Shijiazhuang (Hebei). DESIGN TEACHING: 1) Delivered a variety of design courses, workshops & masterclasses to Chinese university students and design professionals in Guangzhou, Shenzhen & Zhuhai (all Guangdong province). 2) Produced & delivered the one-week workshop ‘Thinking through Design: for children aged 6-12’ in Shijiazhuang, Hebei province. Show less

Design Lead & Country Manager (China)

• Jan 2017 - Jul 2019

Responding directly to the CEO, I managed a Chinese design team in Guangzhou and provided creative direction in a range of industrial design projects such as consumer electronics, kitchenware, bathroom ceramics, lighting, furniture, etc. AWARDS: Winner of an IF Design Award 2019 INDUSTRIAL DESIGN: Completed countless projects for Chinese/Spanish clients of consumer electronics, lighting, bathware, kitchenware & accessories. DESIGN MANAGEMENT: Ran the studio, assembled the team, met clients, managed the finances; Liaised regularly w/ clients; Sourced suppliers & managed supply chains. BUSINESS DEVELOPMENT: Achieved a 4-fold increase in the number of projects; Networked extensively in the Pearl River Delta. Show less

Lead Architectural Designer

• Jan 2016 - Jan 2019

In collaboration with other architects, I co-designed and developed a number of international master planning and architectural design competition in Spain and Latvia. ARCHITECTURAL DESIGN: 1) Co-designed a Rail Baltica competition submission, inc. masterplan, railway station canopy & bridge repurposing, in Riga, Latvia; 2) Co-designed a Mahón Port Authority competition submission, inc. masterplan, yacht shelters, in Menorca, Spain; 3) Designed a proposal for Tramway Station at King Saud University, Saudi Arabia. GRAPHIC DESIGN: Designed booklets/presentation boards for design submissions. WRITING: Authored design & engineering reports supporting architecture submissions. Show less

Design Lead

• Jan 2013 - Dec 2015

As Principal and Creative Director, I lead, designed and developed a number of architectural, industrial and graphic design projects for a range of international companies/institutions such as Google, Coca-Cola, Red Bull, INESC-ID, Blue Coast Oysters, etc. BUSINESS DEVELOPMENT: Actively recruited new clients & delivered customer satisfaction thus leading to increased business. INTERIOR DESIGN: 1) Completed the GOOGLE’s Offices fit-out (> 2000 sqm) in Madrid; 2) Refurbished the INESC-ID research lab in Lisbon; 3) Delivered a preliminary design proposal for Coca-Cola head offices in London, UK 4) Completed a preliminary façade design proposal for CP in Lisbon, Portugal 5) Delivered an office layout proposal for RED BULL. GRAPHIC DESIGN: Designed various logotypes/brand identities; Designed various book covers. Show less

Senior Project Manager

• Jul 2010 - Sep 2012

Responding directly to the CEO Alejandro Zaera-Polo, I managed the London office and oversaw a number of international architectural design competitions, working on-site and remotely together with a team of Barcelona and London-based architects, designers and engineers.BUSINESS DEVELOPMENT: Oversaw the worldwide delivery of all EOI, PQQ, RFP, RFQ, & design submissions; Sourced new business & liaised with building industry’s stakeholders.ARCHITECTURAL DESIGN: Co-designed & project-managed the prize-winning Shenzhen University High Rise proposal, a 100,000+ sqm skyscraper w/ hotel, office, retail, parking and transit interface.FAÇADE DESIGN: 1) Delivered the façade design of John Lewis’ Store at New Street Railway Station, Birmingham; 2) Co-designed & project-managed a media façade proposal for MARKS & SPENCER’s in Shanghai.Interior Design: Designed & project-managed the shortlisted ZARA flagship store concept 5-storey design submission, in Rome.INDUSTRIAL DESIGN: 1) Bus shelter concept for Birmingham New Street Railway Station; 2) Lighting fixtures for REGGIANI; 3) Benches, bollards & paper bin for PORCELANOSA.GRAPHIC DESIGN: Designed & issued dozens of 100+ page booklets, presentation boards & other deliverables for design submissions.Book design for The Sniper's Log, published by ACTAR and the Princeton University Press (completed)WRITING:Authored various design reports in support of architectural submissions - in English. Show less

Senior Architectural Designer

• Jul 2010 - Sep 2012

Senior Business Development Manager

• Jan 2009 - Jun 2010

Responding directly to the CEOs Alejandro Zaera-Polo and Farshid Moussavi, I sourced new business opportunities worldwide, wrote design reports, designed and prepared EOI/PQQ/RFQ/RFP, credentials, brochures, booklets and other PR/Marketing materials.

Architectural Designer

• Jan 2009 - Jun 2010

Responding directly to the CEO Alejandro Zaera-Polo, I designed a number of architectural competition submissions such as retail design (Zara Flagship Store, Rome), high-rise mixed use (Shenzhen University Station Skyscraper), industrial design (Ceranco urban furniture, Reggiani light fixtures).

Senior Designer

• Jul 2008 - Jun 2009

Responding directly to the CEOs, I designed and prepared all architectural competition submissions such as EOI/PQQ/RFQ/RFP, booklets, brochures, posters and boards.

Senior Industrial Designer

• Jan 2007 - Sep 2007

Responding directly to the Creative Director, I designed and delivered a number of signage, packaging, point-of-sale and exhibition projects for clients such as Sagres, Compal, Delta, PayShop, Chicco, among others. INDUSTRIAL DESIGN: - Signage for Marina de Troia - Signage for Casa Pia - Signage for PayShop - Display for Raposeira - Point-of-Sale for Murganheira - Packaging for Compal - Packaging for Sagres - Packaging for Delta - Exhibition stand for Chicco - Etc. Show less

Senior Industrial Designer

• Jan 2003 - Jan 2006

Responding directly to the CEO, I designed a number of furniture, industrial and graphic design projects for companies and cultural institutions such as Vista Alegre, Schréder, Lux-Frágil and MACE-CAC (Elvas Contemporary Art Museum). INDUSTRIAL DESIGN: Designed bespoke furniture for the Elvas’ Contemporary Art Museum, in Portugal Designed an outdoor lighting fixture for SCHRÉDER Designed a ceramic and glass set for VISTA ALEGRE Designed a side chair for LUX-FRÁGIL Responding directly to the CEO, I designed a number of furniture, industrial and graphic design projects for companies and cultural institutions such as Vista Alegre, Schréder, Lux-Frágil and MACE-CAC (Elvas Contemporary Art Museum). INDUSTRIAL DESIGN: Designed bespoke furniture for the Elvas’ Contemporary Art Museum, in Portugal Designed an outdoor lighting fixture for SCHRÉDER Designed a ceramic and glass set for VISTA ALEGRE Designed a side chair for LUX-FRÁGIL

Industrial Designer

• Jan 2002 - Jan 2003

Responding directly to the CEO Ron Arad, I designed a number of industrial/furniture design projects for internationally-renowned design-led companies such as Alessi, Serralunga, Cappellini and Decorum. INDUSTRIAL DESIGN: Designed a stainless steel barware set through completion for ALESSI, the international Italian housewares design company. Designed an outdoor plastic chair/lounger using rotomoulding technology for SERRALUNGA, an Italian plastic manufacturer/retailer. Designed a pendant outdoor light for DECORUM, a Turkish design glasswares manufacturer. On-site coordination of the installation of Ron Arad-designed hotel bedroom for CAPPELLINI at the Milan Furniture Fair. Show less

Multidisciplinary Designer

• 2000 - 2001

Responding directly to the CEO Eames Demetrios, I designed and developed projects such as exhibition design (Eames Fiberglass Chairs, in Venice, Los Angeles; Powers of Ten, in Lisbon, Portugal), graphic design (Eames Office store brochure; Eames Office christmas card) and point-of-sale design. Responding directly to the CEO Eames Demetrios, I designed and developed projects such as exhibition design (Eames Fiberglass Chairs, in Venice, Los Angeles; Powers of Ten, in Lisbon, Portugal), graphic design (Eames Office store brochure; Eames Office christmas card) and point-of-sale design.

Product, Furniture and Exhibition Designer

• 1999 - 1999

Projects developed include: - Exhibition design support for Stealing Beauty, at the ICA, London (completed) - Lighting fixture design Projects developed include: - Exhibition design support for Stealing Beauty, at the ICA, London (completed) - Lighting fixture design

Product, Industrial and Graphic Designer

• 1998 - 1999

Projects developed include: - Phone booths for PT Portugal Telecom (completed) - Signage for Universidade de Coimbra (completed) - Calendar for Ordem dos Arquitectos (completed) Projects developed include: - Phone booths for PT Portugal Telecom (completed) - Signage for Universidade de Coimbra (completed) - Calendar for Ordem dos Arquitectos (completed)