Experience

nebenan.de

• Germany
• Technology, Information and Internet
• 1 - 100 Employee

• Head of Advertising

  • Jan 2023 - Present



Märkische Verlags- und Druck-Gesellschaft mbH

• Germany
• Book and Periodical Publishing
• 1 - 100 Employee

• Commercial Director

  • Dec 2019 - Dec 2022



meinestadt.de GmbH

• Germany
• Technology, Information and Internet
• 100 - 200 Employee

• Head of Advertising

  • Jul 2016 - Nov 2019

  • Lead and develop advertising sales, ad management and after sales team with 10 direct reports • Lead cooperation with business partners such as sales agencies, consultants and technology partners (e.g. Google) • Represent meinestadt.de on dmexco • Develop and educate sales team in programmatic advertising and how to sell preferred deals and private auctions • Introduce new advertising products, such as mobile geo-fence push message on the meinestadt.de App • Report directly to executive board



Stellwerk3 GmbH

• Germany
• Advertising Services
• 1 - 100 Employee

• Team Lead Sales & Account Management Online Advertising

  • Jan 2013 - Jun 2016

  • Lead and develop Berlin sales team through sales and account management initiatives, resulting in significant increase of subsidiary turnover (2014 – 2015) and shopping center client.• Re-designed post-sales process by developing a new team, including hiring, training and ongoing development.• Work directly with client and agency representative to drive key account business through regionally targeted media advertising solutions focused on financial institutions, insurance companies and retail establishments.• Work directly with executive board to effectively negotiate contractual details with publishers and potential business partners.

• Key Account Manager Online Advertising

  • Oct 2010 - Dec 2012

  • Developed regionally targeted new media advertising solutions to meet and exceed client expectations and proposed potential account enhancements to key accounts (up-selling).• Significantly increased client business turnover from 2011 to 2012 by implementing successful solutions.• Collaborated with General Manager in coordinating sales initiatives at Berlin subsidiary.

• Trainee Online Advertising Sales

  • Oct 2009 - Sep 2010

  • Developed new client relationships, resulting in regionally targeted new media advertising solutions.• Designed and introduced sales coordination concept, including system for regular market analysis.



Deutsche Kahneisen Gesellschaft mbH

• Berlin

• Working Student Strategic Management & Inhouse Consulting

  • Mar 2007 - Sep 2009

  • Collaborated with management board to develop and implement corporate balanced scorecard. • Designed and evaluated corporate culture analysis system, resulting in improved associate satisfaction. • Implemented corporate vision and value proposition, resulting in clarity and understanding. • Collaborated with management board to develop and implement corporate balanced scorecard. • Designed and evaluated corporate culture analysis system, resulting in improved associate satisfaction. • Implemented corporate vision and value proposition, resulting in clarity and understanding.



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Intern Product Management Professional Hair Care Products (REDKEN)

  • Oct 2007 - Mar 2008

  • Worked directly with product management team to complete competitive market and pricing analysis. • Trained International marketing team on German translations and packaging laws and regulations. • Collaborated with event management team on L’Oréal launch at hair care trade fairs and REDKEN events. • Worked directly with product management team to complete competitive market and pricing analysis. • Trained International marketing team on German translations and packaging laws and regulations. • Collaborated with event management team on L’Oréal launch at hair care trade fairs and REDKEN events.