Experience

Ruténica SpA

• Chile
• Travel Arrangements
• 1 - 100 Employee

• Business Manager

  • Sep 2022 - Present

  Research and development of new business Research and development of new business



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Sustainable Tourism Consultant

  • Apr 2021 - Present

  Consultant for the tourism sector, with experience in strategic planning and in the design of marketing, communications and commercial strategies for companies, programs and tourist destinations. Always under the framework of sustainability and with a focus on experiential tourism. Consultant for the tourism sector, with experience in strategic planning and in the design of marketing, communications and commercial strategies for companies, programs and tourist destinations. Always under the framework of sustainability and with a focus on experiential tourism.



PTI Lago LLanquihue Destino Creativo

• Manager of PTI Lago Llanquihue Destino Creativo

  • Mar 2020 - Mar 2021

  Responsible for the management and administration of the Corfo program PTI Lago Llanquihue Destino Creativo. Including strategic planning of its 3 years of program, the execution of its action plan, accountability to the board of directors, fulfillment of goals and indicators. In charge of a team of two people, a technical support and a communications manager, managing a total annual budget of $ 136mm. This is a program that is strategically linking the tourism sector and creative industries, to develop the so-called Creative Tourism in the Cuenca del Lago Llanquihue tourist destination, more information at www.lagollanquihuedestinocreativo.cl Show less



FEDETUR Federación de Empresas de Turismo de Chile

• Travel Arrangements
• 1 - 100 Employee

• Tourism Business Consultant for CETT program in Puerto Varas

  • Aug 2018 - Mar 2020

  In charge of the execution of a Technology Acceleration Program for Tourism Business at the Lake District in Chile, named CETT (Centro de Extensionismo Tecnológico para el Turismo), advising and orienting tourism business to incorporate commercial and management ICT (information and communication technologies); alongside to sustainability technologies in their operations, with the aim to improve their productivity and profitability and the objective of enhancing the competitivity of the tourism sector. Show less



Servicio Nacional de Turismo

• Chile
• Government Administration
• 200 - 300 Employee

• Head of Sustainability

  • Nov 2011 - Jul 2018

  The position´s main objective is to turn sustainability (always considering the triple bottom line) a key driver of Chilean tourism development, leading the creation of a fertile environment so as to make the supply chain lower its risk operation and let it capture a greater portion of the international market, to do so, its essential to influence different key industry stakeholders (from both, the public and private sector). Among direct responsibilities, these are: • Planning, implementation, coordination, and monitoring of the national sustainability program; • Administration of SERNATUR´s Sustainability Certification , “Sello S” (which considers the triple bottom line); • Creation, development and positioning of “Sello S” brand, with the support of the marketing department; • Advice tourism entrepreneurs on administrative management tasks, under a sustainability framework, so as to lower its operation risk and improve long term profitability; • Develop relationships and networking with international sustainability leaders (people and organisations), e.g. Global Sustainable Tourism Council (GSTC) and Global Ecotourism Network (GEN); • Applying to public funds for sustainable tourism projects; • Capacity building, training activities and awareness raising. i.e. Development of sustainability manuals, seminars and workshops, • Coordination and leadership of private-public committees and workshops. Achievements: • Developing Sello S (Sustainability Tourism Certification Program); • International recognition of Sello S by the Global Sustainable Tourism Council (GSTC); • International recognition of Sello S by the Instituto de Turismo Responsable (ITR); • ISO 9001 certification of Sello S program procedures; • More than a 100 companies certified by Sello S program; • Improved profitability of certified companies, • Improved commercial opportunities of certified companies. Show less



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Customer Marketing Fabrics

  • Sep 2007 - Dec 2009

  The main objective was the development of the optimum growth strategies for Drive and Rinso detergent brands across all market channels, considering every relevant variable (price, product, promotion and distribution). I was part of the most relevant category team for the company (in Chile), were the working dynamic required a constant relationship with the other team members (marketing, finance, demand planning, development) so as to safeguard the proposed strategies to the management. Among direct responsibilities these were: • Development of the promotional strategy for both brands; • Development of point of purchase marketing campaigns; • Analysis and management control of the point of purchase, • Analysis and development of the promotional agenda in the point of purchase. Show less



FORUM Servicios Financieros

• Chile
• Financial Services
• 700 & Above Employee

• Sales Executive

  • Jan 2007 - Sep 2007

  • Administrating the credit business unit of certain automotives; • Clients portfolio management and growth (meeting targets), • Training to automotive´s sales team • Administrating the credit business unit of certain automotives; • Clients portfolio management and growth (meeting targets), • Training to automotive´s sales team