Manuel Herrera Rojas

Business Intelligence Lead at Better Not Younger
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Buenos Aires, AR

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Experience

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Business Intelligence Lead
      • Mar 2022 - Present

    • Argentina
    • Financial Services
    • 700 & Above Employee
      • Oct 2021 - Mar 2022

      • Apr 2021 - Oct 2021

      • Oct 2020 - Apr 2021

    • Argentina
    • Advertising Services
    • 1 - 100 Employee
    • Campaign Manager
      • Apr 2019 - Oct 2020

      Create, configure and optimize campaigns based on the budgets assigned to each product and / or clients in Google Ads, Facebook and Instagram platforms. Develop and optimize campaigns to promote contents on Facebook and Instagram. Structuring of audiences in Google Ads, Google Analytics and Facebook Ads Manager according to the characteristics and interests of the potential consumers of each product and client. Structuring of Keywords in Google Adwords according to the characteristics and interests of the potential consumers of each product. Creation of post-buy reports and closing of campaigns to extract insights, purchase behaviors and best practices from Google Analytics. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • SEM/PPC Leader
      • Jul 2017 - Dec 2018

      Create, configure and optimize campaigns based on the budgets assigned to each product and / or clients in Google Ads, Facebook and Instagram platforms. Develop and optimize campaigns to promote contents on Facebook and Instagram. Structuring of audiences in Google Ads, Google Analytics and Facebook Ads Manager according to the characteristics and interests of the potential consumers of each product and client. Structuring of Keywords in Google Adwords according to the characteristics and interests of the potential consumers of each product. Creation of post-buy reports and closing of campaigns to extract insights, purchase behaviors and best practices from Google Analytics. Show less

    • United States
    • International Trade and Development
    • 1 - 100 Employee
    • Community Manager
      • Jun 2017 - Jul 2017

      Creation and management of content in the Social Networks of Tecno Blue and its products. Build and manage the online community around the Tecno Blue brand and its products. Creation of monthly reports of growth and engagement for the accounts of Tecno Blue brand and its products. Creation and management of content in the Social Networks of Tecno Blue and its products. Build and manage the online community around the Tecno Blue brand and its products. Creation of monthly reports of growth and engagement for the accounts of Tecno Blue brand and its products.

  • V-Social
    • Caracas Area, Venezuela
    • Community Manager
      • Apr 2016 - May 2017

      Creation and management of content in Facebook, Instagram and Twitter accounts for clients managed by V-Social. Creation and analysis of monthly reports on movement, growth and engagement in customer accounts managed by V-Social. Creation and management of content in Facebook, Instagram and Twitter accounts for clients managed by V-Social. Creation and analysis of monthly reports on movement, growth and engagement in customer accounts managed by V-Social.

    • Entertainment Providers
    • 700 & Above Employee
    • Digital Marketing Intern
      • Oct 2013 - Apr 2014

      Development, research and leadership of the Self-management project for DIRECTV clients. Survey of information in customer service channels seeking its optimization. Creation of messages and communication of the Self-management campaign for DIRECTV customers Updating of information on the DIRECTV website. Development, research and leadership of the Self-management project for DIRECTV clients. Survey of information in customer service channels seeking its optimization. Creation of messages and communication of the Self-management campaign for DIRECTV customers Updating of information on the DIRECTV website.

Education

  • Universidad Monteávila
    Bachelors Degree, Social Communication
    2011 - 2016
  • Universidad Central de Venezuela
    Course, Professional Speaker
    2017 - 2017
  • Colegio Santo Tomás de Villanueva
    High School Diploma
    2006 - 2011

Community

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